SEO$is$ge7ng$more$complex$

Search$engines$are$deploying$ar(ficial$

intelligence$in$the$form$of$“machine$learning”$crea(ng$a$number$of$algorithms$including$Penguin$and$Panda$

Panda$for$example$uses$Support$Vector$Machine$(SVM)$to$classify$content$$

$(source:$hGp://alumni.cs.ucsb.edu/~panda/published_papers/kdxM

tkde.pdf)$$

SEOs$don’t$have$the$tools$

All$SEO$tools$and$their$data$are$based$on$modelling$PageRank$

including$Majes(c,$Moz$and$AHrefs$

Whilst$a$domain’s$authority$is$useful$for$evalua(ng$links,$the$

models$have$no$predic(ve$value$for$Penguin$and$

Panda$

Why$MathSight$is$a$Game$Changer$

MathSight$uses$sophis(cated$mathema(cs$commonly$used$in$Banking$

and$other$industries$(shown$leY)$to$predic(vely$model$a$number$of$search$

engine$algorithms$

Unlike$correla(on$studies,$MathSight’s$modelling$allows$us$to$iden(fy$

models$to$find$“signals”$that$have$a$causal$

influence$on$SEO$traffic$from$Google$and$other$

search$engines$

SE$signal$extrac(on$

MathSight$regularly$crawls$websites$and$the$external$inbound$linking$web$pages$to$extract$“signals”$much$in$the$

same$way$a$search$engine$does$

Currently$we$have$over$113$signals$and$by$Q3$2014$we$will$have$over$200.$$$

MathSight$uses$the$site’s$analy(cs$data$(including$traffic)$to$analyse$which$signals$are$significant$in$

causing$gains$and$losses$in$traffic$

Using$the$most$appropriate$technique$(in$the$above$case$mean$differences),$we$iden(fy$signals$common$to$both$web$pages$that$gain$or$lose$traffic$from$search$

engines$over$(me$

Iden(fy$the$signals$

To$ensure$the$signals$are$not$coincidence,$we$use$a$variety$of$mathema(cal$techniques$including$ANOVA$to$test$for$the$signals’$causal$$influence$

on$SEO$traffic$

Test$for$significance$

95%$percent$is$deemed$sta(s(cally$significant$and$

influen(al$

Evaluate$links$for$disavow$or$removal$in$response$to$a$penalty$

Benefits:$Applied$SEO$science$

Get$client$“Buy$in”$to$make$website$changes$proven$to$increase$

SEO$traffic$

Iden(fy$the$sites$(and$the$signals)$powering$

the$top$ranking$compe(tors$

Next$steps$

Contact$Andreas$Vonia(s$for$more$details:$$andreas@mathsight.org$+44$(0)$844$264$2960$