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The key exercise we led them through was to envision how their relationship with customers would be different and better in three years, and to raise the key questions that follow from any groundswell engagementTRANSCRIPT
1. Listening. Use the groundswell for research and to better understand your customers. This goal is best suited for companies that are seeking customer insights for use in marketing and development.
2. Talking. Use the groundswell to spread messages about your company. Choose this goal if you’re ready to extend your current digital marketing initiatives (banner ads, search ads, email) to a more interactive channel.
3. Energizing. Find your most enthusiastic customers, and use the groundswell to supercharge the power of their word of mouth.
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