Get Started with Crowdfunding

Funder Fair, Milton Keynes

30th March 2016

Workshop Aims

• Gain an understanding of crowdfunding and benefits

• Create your compelling fundraising message

• Start to map your crowd and reach new audiences

• Explore channels to communicate your message

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GlobalGiving UK: we can help you thrive

Funding Skilled Volunteers

Training & Learning

Technology & Impact

Learn more: www.globalgiving.co.uk/join

12,176Charity projects

£140mn+Crowd-funded

460,000+Donors

What is crowdfunding?Specific Project - TangibleSpecific Time Period - UrgencySpecific Amount - Clear Goal

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Fundamentals!• Crowdfunding is not just about the online

website, it’s an APPROACH to fundraising

• You have to MAKE the crowd work for you

• You cannot simply JOIN the crowd

Crowdfunding Approaches

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You Give and You Feel Good - emotion-led giving You Give and You Get - goods, services, equity, interest

Get all the money – ongoing, receive <100%, less riskyAll-or-nothing – only get 100% (or more), creates urgency

Crowdfunding – Online OptionsCrowdfunding platforms to consider (and there are more…)

They have different fee structures, crowdfunding offers and user experiences so explore what works.

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Platform Pros ConsCrowdfunder(reward)

Any project can be posted. UK based. Get all on ‘flexible funding’.

Charity claims the gift aid. For profit company.

GlobalGiving UK(donation)

Multiple projects, comms tools and GG claim gift aid. GG is a non-profit.

Need to complete vetting (but means we can claim the gift aid for you).

JustGiving(donation)

Well-known, good website, claim gift aid. UK. For profit company. Focused on ‘peer fundraising’.

BuzzBnk(reward or loan)

Social enterprise focus. Not for charities but social businesses.

Indiegogo(reward)

Flexible in what you fundraise for. Well-known (in US)

USA company. In USD.

Crowdfunding is not new but…

• Digital technology has transformed what it means

• Crowdfunding is now a fundraising service

• People want engagement – immediate, direct, personal

• Your crowd provides credibility for your work

• Digital means data is more easily captured

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What ingredients are needed?

• A good idea worth funding• A digital platform to host• A compelling message• A crowd! (You can build this over time)• Good plan (to launch and communicate)• Engaging content and activities• Help from your team, volunteers and champions

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A compelling project: specific and engaging

ActivityTake one minute to think of your crowdfunding project.

In pairs, you have 2 minutes to pitch your crowdfunding project.

Swap over after 2 minutes.

What is your compelling story? What is your ask?

Why should someone give?Ready, steady, go!

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What worked? Improvements?

• What was good about your pitch?• What could you improve?• Was it engaging enough?• What else could you talk about?

Remember, you have a few seconds to convince someone.

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Tell Your Story Well

• Passion • Clarity • Honesty • Simplicity • Difference made (why do it)• Specific call to action

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Get to know your crowd

Valuing your network

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What can they each provide?

Grow Your Network

Build your crowd through your network’s networks.

If everyone knows 50 people, how many people are in just your secondary network?

50 people x 50 people x ….

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Activity for homework

Who is in your crowd already?

Activity:•Take a piece of paper and start your network map.•Write down colleagues volunteers friends family school uni hobbies

Ex-colleagues Neighbours Local businesses•Keep the map growing over the next week and map with your team,

volunteers, trustees and champions.

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Map, contact details, communicate

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•You need to know who you know •Network map together with your team•Every 6-12 months (or when someone new joins)•Collect contact information and where people are•Keep in a database and watch it grow!

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Communication is powerYou, them and others

#hisbe4brighton

Local Press

Talking to be people ‘offline’

Tell People Your Story (so they take action)

Question:What does your crowd (or potential crowd) care about?

•Think about style, frequency, length•Tell stories – people care about people•Remember to ask people to take action

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Good Facebook posts?

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Impressive Tweets?

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Before you start crowdfunding…

• What do you want to crowdfund for? • Is the idea good? What do others think?

• Is there a compelling story to tell?• Is there a tangible outcome?

• Have you identified your network? • Do you have the capacity to do this well?

YES? Try crowdfunding! ☺

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What next?

Learn more at one of our one day Crowdfunding workshopsSwindon – 6th April Leicester – 18th MaySign up: www.globalgiving.co.uk/crowdfunding-training

Interested to join GlobalGiving now? Apply to get started: www.globalgiving.co.uk/join

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Thanks and Questions