get set - welsh athletics - · pdf file · 2014-02-03logotype will increase the...

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Get Set

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The Welsh Athletics brand2 Branding our organisation3 Our purpose

Design kit4 Purpose and content5 Logotype6 Using the logo�4 Using sponsor logos�6 Stationery20 Documents22 Powerpoint24 Typography26 Colour palette28 International logotype29 International vest

Contents

Version �.025.09.2008

2 3 Our purpose

Welsh Athletics:Inspiring participation, performance and excellence; running, jumping, throwing … achieving!

Our new brand respects the proud heritage of athletics in Wales whilst presenting Welsh Athletics as a modern, forward-looking organistion.

Only by careful and consistent management of the brand will we successfully communicate a powerful, distinctive impression of Welsh Athletics and all that it represents.

Creating a compelling brand for Welsh Athletics

4 5

Only by carefully following these guidelines can we ensure that our communications are distinctive, instantly recognisable, consistent and memorable.

Our brand identity consists of several integral elements:

Our logotypeOur typefacesOur colour paletteOur photographic style

The way these elements are applied and their relationship to each other are critical in building the new Welsh Athletics brand.

Our logotype is the single most important element of our visual identity. It represents our name and what we stand for.

.epsIllustrator eps is a vector file format and as such is infinitely scaleable without loss of quality. Eps should be used wherever possible and should always be supplied to designers and printers.

.tifTif is a pixel based file format so will suffer loss of quality if it is enlarged. It should be used at the size it is supplied or smaller. This file format is useful for PC users.

.jpgJpeg is also pixel based but is designed to use on screen. Use on PCs for powerpoint presentations and websites. Jpeg should not be used for printed materials.

The key to successful communication Our logotype

The primary mark (shown here) is the preferred logotype. It is always bilingual and consists of two elements; the modern three feathers and the typography.

Which file format?

6 �

Exclusion zoneAn exclusion zone ensures a logotype stands out clearly wherever it is used. It is defined as the height of the typography element of the logotype (x) and represents a minimum area of exclusion, within which there should be no other typography or graphic element.

However, wherever possible, additional space around the logotype will increase the legibility and impact of the mark.

Some things to avoid:�. Never change the colour of the three feathers mark from

red, black or white2. Never recreate the typography using alternate typefaces

or colours other than black or white3. Never reposition the three feathers in relation to the

typography.

4. Never use a drop shadow with the logotype.5. Never distort the size or proportion of the logotype elements.6. Never distort, extrude or display the logotype as a

3-dimensional object.�. Never blur or treat the logotype in a way that could

compromise its legibility.8. Never place the logotype within a coloured shape.

WELSH ATHLETICSATHLETAU CYMRU

Logotype restrictions

Minimum sizeTo ensure legibility of the typography and clarity of the mark, the logotype should never be reproduced at less than �6mm wide. This is an absolute minimum rather than a preferred size and should only be used when limited space dictates.

Examples of incorrect use of logotype

Incorrect use of the logotype, however slight, will reduce the overall impact of Welsh Athletics’ visual identity. Only the master artworks provided should be used.

x x

Minimum width16mm

1 2 3 4

5 6 7 8

8 9Logo use with colour

Dark/bold flat colour backgrounds Use one of the following as appropriate:

Mono applicationsThe all black version of the logotype should only be used when it is not possible to use any of the other versions. It should only be used on white or pale backgrounds to maintain legibility.

Pale flat colour backgroundsUse the primary mark

�0 ��

False start!

ImageryWhen the logotype is placed over a photograph, the typography must be clearly legible. Changing the positioning of the image may be necessary.

Tint matrixLegibility is paramount when deciding which version of the logotype to use. An example is given in the tint matrix below.

Logo use with colour

Use the primary mark on paler images. Use the all white mark on darker images where contrast is not sufficient to support the red/white mark.

Use the red feathers/white type version on darker images where the colour contrasts sufficiently with the red to maintain legibility. This version should be selected in preference to the all white mark.

Placing the logotype over areas of high contrast or heavy pattern should be avoided.

Logo use with imagery

Red/white markThis version of the logotype should be used in preference to the all white mark but only where the background colour contrasts sufficiently with the red.

Winner!Winner!

Placement of logotype on printed material

The logotype should always be placed on the right of printed materials. It can be placed at the top or the bottom as appropriate.

�2 �3

�4 �5Placement of sponsor logos

When producing printed materials, we will often need to include logos from our sponsors. It is important that they are applied in a consistent manner. Some examples are given here:

Welsh Athletics is king!Recipients should be in no doubt that they are reading a Welsh Athletics publication so as much as possible our logotype should have greater prominence. This might mean it is placed above all other logos, that it is proportionally larger or a combination of both. Exclusion zones on sponsor logos should always be respected.

sports council walescyngor chwaraeon cymru


Some things to bear in mind:�. Sponsor logos should be used proportionally of equal size so none appears more prominent.2. The order shown here should be consistently applied.

10mmmargin

10mmmargin

10mmmargin

A4 sample

38mmwide

38mmwide

14mmwide

18mmwide

10mmmargin

28mmwide


A sample vertical arrangementThis might appear on a front or inside front cover, inside back or outside back cover as appropriate.

If it is not possible to place our logotype at the top of a design, either…�. Place it on top in a vertical arrangment.2. Place it bottom left in a horizontal arrangement.



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With compliments

Welsh Athletics LtdCardiff International Sports StadiumLeckwith Road, Cardiff CF11 8AZ

Tel 029 2064 4870Fax 029 2034 2687

[email protected]

6026 WA Comp Slip.indd 1 17/9/08 11:06:19

Tel 029 2064 4870Fax 029 2034 2687Mob07885 [email protected]

Welsh Athletics LtdCardiff International Sports StadiumLeckwith Road, Cardiff CF11 8AZwww.welshathletics.org

Matt NewmanChief Executive Officer

6026 WA Bus Cards v4.indd 1 15/9/08 10:05:12

Tel 029 2020 1520Fax 029 2034 2687Mob07792 [email protected]

National Indoor Athletics CentreUWIC, Cyncoed, Cardiff CF23 6XDwww.welshathletics.org

James ThomasWelsh Talent Development Manager

6026 WA Bus Cards v4.indd 19 15/9/08 10:06:13

Matt6026 WA Bus Cards v4.indd 2 15/9/08 10:05:13


Registered number 6179841

6026 WA Letterhead AW.indd 3 17/9/08 11:12:53

2

3

4

1 Letterhead2 Compliments slip3 Sample business cards4 Continuation sheet

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Tel 029 2064 4870Fax 029 2034 2687

[email protected]


Welsh Athletics Ltd, Registered number 6179841

6026 WA Letterhead AW.indd 1 17/9/08 11:08:26

Stationery

Artwork has been created for letterheads, continuation sheets, business cards and compliments slips. Pre-printed stationery items should always be used in Welsh Athletics’ communications.

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�9

Dear Clare

All body copy should be 11pt Din regular, with line leading at 14pt. This will ensure good readability, clarendon ascender pica, legible typophile case ear typeface en punch baseline color sans serif em space. En dash bowl gestalt venetian, black humanist stroke extended ultra condensed script oblique hint en proof em letterpress typophile.

Descender counter california job case clarendon hyphen kerning pair pica cap asterisk typophile, display clarendon thicks display bitmap modern italic em revival em dutch aldine geralde fat italic capital trajan descender baseline bezier display. Sans transitional typophile height, vernacular ascender pica, legible typophile case ear typeface en punch baseline color sans serif em space. En dash bowl gestalt venetian, black humanist stroke extended ultra condensed script oblique hint en proof em letterpress typophile. Descender counter california job case typophile hyphen transitional ampersand kerning pair pica vernacular, display baseline thicks display bitmap remix descender baseline bezier display font.

Tuscan lower case face shift outline asterisk aldine parenthesis text italic lapidary serif inscriptional geralde. Sans transitional typophile x height, old style ascender pica, legible typophile case ear typeface en dash punch baseline color sans serif em space. En dash bowl gestalt venetian, black humanist stroke extended ultra condensed script oblique hint en proof em letterpress english vernacular.

Kind regards

Matt NewmanChief Executive Officer

22.5mmmargin

44mmfrom top

99mmfoldline

20mmfrom foldline No-Go Zonex

Clare ScottSenior DesignerBlack Sheep Bute Chambers Address: 11pt Din Regular103 Bute StreetCardiffCF10 5AD

35mmmargin

from the bottom


Tel 029 2064 4870Fax 029 2034 2687

[email protected]


Welsh Athletics Ltd, Registered number 6179841

Address Window

22.5mmmargin

22.5mmmargin

Stationery

The template shown opposite should be used every time a letter is written.

�8

Word templates (provided on CD)A number of templates have been created:

For use with pre-printed letterheads/continuation sheetsLetterhead template FOR OVERPRINTING.docxContinuation Sheet FOR OVERPRINTING.docx

For use when pre-printed letterheads/continuation sheets are not available. This should be avoided where possible.Letterhead template CISS.docxLetterhead template NIAC.docxContinuation Sheet.docx

20 Internally produced documents

A number of templates have been provided. The principles shown here should be applied every time a document is produced.

For use when the Welsh Athletics address needs to be included.

44.5mmfrom top

22mmmargin


Tel 029 2064 4870Fax 029 2034 2687

[email protected]

15mmmargin

30mm wide

Document title goes here (Din light or regular 20pt left alignedupper & lower case)

Sub head (Din medium or bold 11pt left aligned)All body copy should be Din light or regular 11pt with 15pt leading. Copy should always be left aligned. Leave one clear line between paragraphs rather than using paragraph indents. Long line lengths should be avoided to maintain readability.

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Met velendr ercilissim dolobore diam zzriustie ver incidui el erit laor ipit ut laorper iliquis nulputet, vercil ulla faci ea facidunt utat nostie feu feugue minisim nullaore feugiamet, veliquisis nisi blandre dio dolortionse facidunt num ipismodignim iuscincilla facidunt lutpat. Et eugait amcon vulla feugait wisim ing elis aliquam consequat nos nostio ex eugait lum vulputet iusto od tinis nullam, sequat. Duip ercilit praessi.

Enim vulla consectem dip eugueros adiatuercin ut et, sim vendre dolenim vulla aliquis nonullutem in utpatummy non utation voluptat volessectem dolore facipis digna augait blandre exer ip er ilit, sis duis dolobor ilis do odiat wis et, conullaore mod tat.

Delesto duip ex elisis elenibh ea augiatue modolum ing erit nosto doloreet, corem dolumsandre cor atum do core do corer ipis eugait in henim num at. Et wis ercin ut luptat, dolor sequi tat. Pat iure commy nis nullan volum eugiatem dolortio eum dolesto eu feumsan autem zzriusci estrud ex et nulla feugiam velisl essim velis augiam vel iurem in ullute commy nullan verat lamcons equisit luptat ex eugue enisis niam vel ulputat.

No Go Zone15mmx

No Go Zone15mmx

15mmmargin

22mmmargin

2�

44.5mmfrom top

22mmmargin


Tel 029 2064 4870Fax 029 2034 2687

[email protected]

15mmmargin

30mm wide








No Go Zone15mmx

No Go Zone15mmx

15mmmargin

22mmmargin

For use when only the Welsh Athletics logo is required

44.5mmfrom top

22mmmargin

15mmmargin

30mm wide








No Go Zone15mmx

15mmmargin

22mmmargin

44.5mmfrom top

22mmmargin

15mmmargin

30mm wide








No Go Zone15mmx

No Go Zone15mmx

15mmmargin

22mmmargin

Partner logos should be smaller than the WA logo and align with its base

Document content should never extend below the 15mm margin at the bottom of each page

For use when a partner logo needs to be included

Word templates (provided on CD)A number of templates have been created:

For use when an address is necessary:Document template_CISS address.docxDocument template_NIAC address.docx

This document leaves space for a partner logo:Document template_WA logo and partner.docx

For use when only the WA logo is required leaving maximum space for content:Document template_WA logo only.docx

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Text slide

Graphics slide

Slide header goes here and can run over two lines if required (Verdana regular 24pt)Paragraph header (Verdana regular 18pt left aligned)

• Bullet point level #1 (Verdana regular 18pt left aligned) – Bullet point level #2 (Verdana regular 16pt left aligned) – Bullet point level #3 (Verdana regular 16pt left aligned) – Bullet point level #3 (Verdana regular 16pt left aligned)

3 Presentation title in footer Date Version

Slide header goes here (Verdana regular 24pt)Sub header (Verdana regular 18pt left aligned)


0

10

20

30

40

50

60

70

80

90

100

2004 2005 2006 2007 2008

NorthSouth

Slide header goes here and can run over two lines if required (Verdana regular 24pt)

Paragraph header (Verdana regular 18pt left aligned)






















A number of alternate backgrounds have been developed to add interest to PowerPoint presentations. These should be used sparingly and only where the slide contains a small amount of information so readability is never compromised.

PowerPoint presentations

Templates for PowerPoint presentations have been developed. The logotype should appear bottom right and text should be in the Verdana typeface (type guidelines on p2�).

22

Presentation title page

Section header slide

Presentation title goes here(Verdana regular 28pt left aligned)presented by Matt Newman00 Month 0000

Section header goes here (Verdana regular 24pt)Sub-header goes here (Verdana regular 18pt)


PowerPoint templates (provided on CD)A number of PowerPoint design templates have been provided. Each contains a Slide Master and Title Master design and can be applied to selected pages within a single PowerPoint presentation as required.

WA main presentation.pot (you will usually start with this one)

WA presentation BLACK RED.pot WA presentation PLUM.potWA presentation CLARET.pot WA presentation RED.potWA presentation GREEN ORANGE.pot

24 25 Secondary typeface

Verdana

AaBbCcABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@£$%^&*()

Bold Regular

Verdana only• Only the regular weight should be used for larger

headings.• The bold weight should be used for smaller headings or

subheadings or for emphasis within body copy.• Body copy should always be in regular weight.

FF Din only• Only the light or regular weight should be used for larger

headings.• The bold or medium weights should be used for smaller

headings or subheadings or for emphasis within body copy.• The black weight should only be used sparingly.• Body copy should be in regular or light weight.

Verdana should only be used when FF Din is unavailable. This will usually only apply to internally produced communications. Materials produced externally should never use Verdana.

Primary typeface

FF Din

AaBbCcABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Black Bold Medium Regular Light

Some basic guidelines• When using text over blocks of colour, ensure the

background colour is of sufficient contrast for the text to be legible.

• When using text over photographs, apply only to areas of solid colour and where the contrast is sufficient to ensure the text is legible.

• Never set large blocks of text in italics or capitals. These should be used sparingly to create emphasis where appropriate.

• In most cases, text should be left aligned. For large blocks of body copy, text should always be left aligned. However, common sense should be applied when placing small areas of text such headings or captions.

FF Din should be used for all titles, headlines, mastheads and body copy.

26 2� Supporting palette

JadePantone® 3268C82c 0m 54y 0k0r ��g �50bhtml 00AB96

PlumPantone® 2665C66c ��m 0y 0k�35r ��g �9�bhtml 8�4DBF

OceanPantone® Process Blue C�00c 8m 0y 5k0r �40g 204bhtml 008CCC

ZestPantone® 3�6C53c 0m 85y 0k�25r �86g �500bhtml �DBA00

CitrusPantone® �65C0c �0m 89y 0k245r �02g 0bhtml F56600

ClaretPantone® 208C0c �00m 30y 49k�43r 33g 64bhtml 8F2�40

YolkPantone® �30 C0c 3�m �00y 0k230r ��6g �8bhtml E6B0�2

BlushPantone® Rubine Red C0c �00m 9y 4k20�r 3g 92bhtml CF035C

Our primary palette has been supplemented by the supporting palette shown below. Some shades will be familiar as they are inspired by the regional vest colours. The remaining colours are included to create a rounded and flexible palette.

Primary palette

RedPantone® �92COc 9�m 6�y 0k22�r �3g 64bhtml E30D40

BlackProcess Black COc 0m 0y �00k43r 4�g 38bhtml 2B2926

White

Use CMYK values for printing when pantone numbers cannot be specified. RGB values should be used for TV and broadcast applications. Html is for website and new media use.

Matching colours across different media is not an exact science so a visual check should be always be made to ensure consistency.

Our primary palette is based on the basic colours of our logotype. These colours are an integral part of our visual identity. Consistency in the way they are reproduced is vital to the success of building our brand.

DovePantone® Cool Grey 8 C0c �2m �8y 56k�50r �48g �45bhtml 96949�

28 29 International vest

ATHLETAU CYMRAEGWELSH ATHLETICS





TRACK & FIELDWELSH ATHLETICS

ROAD RUNNINGWELSH ATHLETICS

NORTH WALESWELSH ATHLETICS

EAST WALESWELSH ATHLETICS

CROSS COUNTRYWELSH ATHLETICS

MOUNTAIN & FELLWELSH ATHLETICS

TRAC

K &

FIE

LDRO

AD R

UNN

ING

CROS

S CO

UNTR

YM

OUN

TAIN

& F

ELL

SOUTH WALESWELSH ATHLETICS

WEST WALESWELSH ATHLETICS

















ATHLETAU CYMRAEGWELSH ATHLETICSWALES

CYMRU

WALESCYMRU

WALESCYMRU

ATHLETAU CYMRAEGWELSH ATHLETICS ATHLETAU CYMRAEG

WELSH ATHLETICS


WALESCYMRU

WALESCYMRU

WALESCYMRU

WALESCYMRU

WALESCYMRU

WALESCYMRU

WALESCYMRU WALES

CYMRU






















A version of the logotype has been created for use on athletes’ vests. It should not be used for any other purpose.

International logo

It is most likely that athletes’ vests will be red making an all white logotype the most appropriate choice. However, the following artworks are also supplied to cover all eventualities.

NB: All the guidelines which apply to our primary logotype, should be applied to our international logotype.

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