get paid to write · 2016. 3. 29. · choose your goals carefully. is that all there is? i thought...
TRANSCRIPT
This is Video 1.1B
in the course:
Get Paid To Write
Module 1:
The business of copywriting – what it takes to be successful
1. Believe you can do it
What does it take to be a successful copywriter?
• Does it mean you have to sell yourself? No
• Here’s why – it’s about solving a need or problem
What does it take to be a successful copywriter?
• Outline the solution you provide and the business will come
What does it take to be a successful copywriter?
• Talent is one thing, success is another
• Talent alone will not be enough
What does it take to be a successful copywriter?
• You need to get good at marketing
• Richard Branson vs Shakespeare
2. Why do you want this?
Start with why:
• Why is this important to know?
• Why do you want to be a freelance copywriter?
Start with why:
• How badly do you want it?
• What are you prepared to give upto get it?
Get clear about your priorities:
• What are you prepared to give up to have success?
• Time with the family
• Watching TV
• Socialising
• Exercise
“The price of anything is the amount of life you exchange for it”
- Henry David Thoreau
3. Define success for you
What do you want?
• Lifestyle business – freedom, come and go, travel
• Growth business – want to build it up, create a saleable asset
What do you want?
• What you want will determine how you proceed
4. Choose your goals carefully
Is that all
there is?
I thought it would
be different
It’s not what I
thought it
would be
• “I will be successful when I …”
• Examples…
Your definition:
• Win a business award
• Work a 3-day week from home
I will be successful when I:
• Head up a team of 3 people, 30 people or 300 people
• Earn $150,000 or $1m or $10m per year
I will be successful when I:
• Get an article published in an industry publication
• Present at a major industry conference
I will be successful when I:
• I will be successful when I …
• Let’s workshop that …
Complete that now:
• “I want to win the The Golden Lion Best
Copywriter Award”
• How in control of that outcome are you?
Workshopping an example:
• Can you make this happen on your own?
• Do you need others to give this to you?
Workshopping an example:
Input Outcome
Can Control Can’t Control
• “I will FEEL successful when I …”
• Complete the application to the best of my ability
• Get a new photo headshot done that makes me look great
What steps can you take to achieve that goal?
• Ask for 3 testimonials from clients (not get, but ask)
• Research and then submit an article for the industry journal
What steps can you take to achieve that goal?
• “I will FEEL successful when I …”
• Exercise: Write down the top 5 things
you need to do to achieve that goal…
• For example:…
Rewrite your goal:
• Write…
• Apply for…
• Ring…
• Email…
• Ask for…
I will FEEL successful when I:
Why?
Because you will experience tough times when nothing goes right:
• You don’t get the job
• The client doesn’t like the work
• The competition hots up
Why?
• You’re not enjoying it
• You can’t find the time to write
• Your lack of confidence paralyses you
• It feels like you’re spinning your wheels
Why?
• Unless you have a very clear reason why you want to be a freelance copywriter, when the first bump in the road, or the second, comes along, you’ll be tempted to give it up
Why?
But here’s the thing…
• What else will you do?
• Will this be another ‘thing’ you pursue and then drop?
This is the end of Video 1.1B
in the course:
Get Paid To Write
Module 1:
The business of copywriting – what it takes to be successful