get out - pensando fora da caixa - dia 2
DESCRIPTION
Get Out - Um workshop para empreendedores criativos. Curso realizado pela Ps Junior juntamente com a SEDETEC/UFRGS.TRANSCRIPT
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O QUE VOCÊ VÊ?
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E O QUE VOCÊ
NÃO VÊ?
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“Se você muda o jeito de olhar para as coisas, as coisas
mudam...”
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ESTUDO?
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Lembra daquele colega que te salvou?
Ele está aqui, e pode te ajudar.
Seja bem vindo ao Me Salva!
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"63% dos brasileiros preferem trabalhar em umnegócio próprio, o que norteia a aberturade empresa no Brasil hoje é a oportunidade.Mas, o empreendedorismo por necessidade éfrágil", Renato Fonseca
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Como enxergar o
que normalmente
não vemos?
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1º PASSO: Olhar o que sempre vemos
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Por que olhar as mesmas
coisas?
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OCEANO VERMELHO
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Como se destacar??
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zEXEMPLO
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OLHAR E ACHAR UMA
OPORTUNIDADE
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- Hambúrgueres baratos
- Hambúrgueres Gourmet
- Hambúrgueres de Fast Food
- Hambúrgueres Vegetarianos
- Hambúrgueres grandes, pequenos, médios
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O QUE AINDA NÃO EXISTE?
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Achando o seu nicho...
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EXEMPLO:
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Por que eles estão no Oceano Azul?
Lugar com a cara do Gaúcho
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Por que eles estão no Oceano Azul?
Hambúrgueres de carnes variadas
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Por que eles estão no Oceano Azul?
Preço entre os gourmets e os fast foods
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A vantagem do Pampa Burger
Preço Tempo Conceito Carne
Pampa Burger Fast Food Hamburgueres Gourmets
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NOVO NICHO
ELEVARREDUZIR
CRIAR
ELIMINAR
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REDUZIR
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ELIMINAR
?
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CRIAR
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ELEVAR
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Hora de testar!
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O QUE ELES FIZERAM?
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REDUZIR
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ELEVAR
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CRIAR
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ELIMINAR
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PROPOSTA INOVADORA
PREÇO MAIS ALTO
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Como eu tenho uma ideia inovadora?
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°
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É difícil imitar a sua ideia?
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“ Eu tive a ideia de fazer um hambúrguer com o sabor do gaúcho, usando carnesque a gente usa no churrasco, usando aipim frito de acompanhamento, será quedá?”
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Carnes feitas de uma maneira gaúcha aplicadas em um lanche proveniente de uma cozinha internacionalVALOR
R
I
O
Nenhum estabelecimento com a mesma ideia em Porto Alegre
A receita do lugar é o seu segredo e difícil de imitar
Possui um produto com a cara do gaúcho
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V. Sua ideia propõe ou explora algo novo?
R. Qual é a raridade? Alguém já faz isso?
I. qual é a imitabilidade?
O.Quais seus recursos valiosos?
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Inovador? Raro? Imitável? Valioso?
Não NãoDesvantagem Competitiva
NãoSim SimParidade Competitiva
Sim Sim Sim-
Sim Sim Sim Sim
Vantagem Temporária
Vantagem Sustentável
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COMO FUNCIONA?
- Grupos com 5 pessoas
- 2 utilidades para o objeto
- 20 segundos
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AQUECENDO...
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.
CRIATIVIDADE É PENSAR EM NOVAS COISAS
É
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