get out of the building- interviews

TEAM B A XBibiana, Andres, Karen

September 26, 2017

Our Market Focus

Our Market Focus

PEOPLE Students + young adult travelers

PROBLEM Low budget + little experience

Our hypotheses…

1. Accidental problems break travel plans

2. People have different time management habits while traveling

3. People are less healthy and active when traveling

Our hypotheses…

GOOTB (Getting Out Of The Building)

WHERE WE FOUND PEOPLE

• Friends & classmates who had recently traveled

• Friends of friends who had traveled in the past

• Foreign Airbnb guests (of a friend) who are currently traveling


RyanChris ParmisNils + DorienTingting

25, SF/D.C24, SF/China 25, SF/D.C25 + 22, Belgium 21, SF/Iran

DesignerStudent Jujitsu InstructorAnimator + Student Student


Affinity Mapping

Accommodations

Staying active

Transit

Travel concerns

Enjoyable working

environment

Down time

Local Culture and experience

Food

Money Management

People are important

Recording experience

Spontaneity

Topic Map

Travelers

Friendsencouragespontaneity

Like to talkwith

strangers

Local areas

TravelAlone

Backpackers

Read books

Explorenew but

risky

Travel witha group

Low $ moneyaccommodation

Stayingwith locals

Staying incheap hotelsand motels

Savingmoneythroughothers

Navigationtools

Nature

Local stories

Otherstrangersstories allover the

world

Remoteareas

Music helpshim to learnmore aboutlocal culture

Local tellsthem aboutnew campsand events

Reality oflocal life

People whosharesimilar

interests

Localpeople

"I like goingwith the

flow"

"How do youreflect on

experiencesjust had

Get out of previoussocial network. No

need to contactfriends

Where tonow? [dice

doodle]

"Freedom - it'ssomething thateveryone wants

Traveling with otherpeople brings you

closer together

� Findfreedom

while theytravel

Risk Exploration

Being active andstay outside can

help to fosterexperience

Run out ofmoney for

travel

Centerpiece forexperiencing local

culture(music,food, etc)

Noscheduling

Enjoyunplanned

moment

Prefer notto plan trips

too much

Never pays forcampsites -

sleeps in parksor forests

Losingmoney andvaluables

Takes risksCamping/live

on theoutside

Unplannedtrip

Get out ofcomfort

zone

"Travel makes yourlife different (habits,schedule)...That isthe most fun part"

Tourists

Visitlandmarks&

historicalplaces

Safetyissues

Bothsightseeing

and localareas

TravelAlone

Travel witha group

Haveguide(friend

s or local)

Stayingwith locals

Staying inhotels,

motels, andresorts

Find a nice andcomfortablehotel(high

expectation onaccommendation)

Self-reflection

Over-welcoming

greetings

Culturedifferences

Differentways of life

Landmarks

Inspirationalideas for

their careerdevelopment

FilteredReality

Everything isnot going tomatter to youwhile you are

travel.

I spend a lot ofmoney in U.S.

becauseeverything is a

new experience

People are really differentfrom my home countries,they are over- welcomingto me. I am not sure what

to talk with them

Seat at cafeand look at

differentpeople

Everything isnew, the

street, thecity. It is like

a movie.

I speed too much atthe beginning, so I

couldn't afford later.

Use filmcameras totake photes

Newpeople

New culture

Food andnew culture

Localtransit

New experiencethat different

from their normallife

Downloadmusic to kill

the time

Explorelocal food

Budget

Unplannedor plannedschedule in

advance

Scheduleand

spontaneity

Ask friends forrecommendation

Recordmemories

Conflictplan/goal

with friends

Mateo Turley 26 | Film maker | Belgium

"Travel makes my life different, new habits, unplanned schedule. That is the most fun part of traveling.”

Goals:

• Take risks and have adventures

• Stay active and be outdoors

• Experience local culture(music, food, etc.)

Frustrations

• Running out of money

• Losing money and valuables

Backpackers/Travelers

“Freedom is something that everyone wants”

Maggie Zhao 24 | Curator | China

"Looking at local museums is very inspirational. Everything is new, the street, the city. It is like a movie.”

Goals:

• Explore food and new culture

• Gain new experiences different from normal life

Frustrations

• Local transit is hard to understand

• Conflicting plans/goals with group of friends

• Managing budget

Tourists

“Traveling with other people brings you closer together.”

Findings

Students typically have more time to travel than working professionals.

Findings

People generally prefer to travel with others versus traveling alone— but who they choose to travel with can affect their experience.

Findings

Young people tend to travel to places where they already have friends or family they can stay with.

Findings

Traveling encourages people to go outside their comfort zone, try new things, and talk to strangers.

Findings

People like to leave the majority of their travel time unplanned and intentionally seek out opportunities for “happenstance” experiences.

Findings

Our hypotheses…




Key Insights Next Steps

There are different phases within “traveling” which can affect a person’s experience

Sequence Mapping to identify leverage points in the travel process/timeline

Young people tend to travel to places where they have friends/family to stay with

Interviews with older travelers to see how they differ from younger travelers

The fun parts of travel are talking with local people and getting different experiences with the people you spend time with

Interviews with local people to see what their experience with travelers look like

Planning out a trip too much can actually cause stress and anxiety

Competitive research of existing markets and products

Our position

Locals Tourists/Backpackers

BAX

Thank you.

get out of the building- interviews

Business