get more direct bookings - hftpdirect bookings price monitor 16 this hotel reviews price comparison...
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GetMoreDirectBookings
MaximizingConversionontheHotel'sWebsite
Which is the objective of a hotel’s website?
Sell rooms
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AttractUsers
Convert Users in
BookingsX
#ofVisits
%ConversionX
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Yes / No
This Hotel / Other Hotel
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How does the Customer decide?
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Most current websites just describe the hotel, its prices, and its offers.
Customers want to compare
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Conversion: We are selling to her
1. I want this hotel
2. I want this hotel at the best price
3. I want this hotel at the best price, now
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The Booking Decision Process
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TThhiissHHootteell
Reviews
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RReevviieewwss MMoonniittoorr
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RReevviieewwss MMoonniittoorr
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TThhiissHHootteell
ReviewsPrice
Comparison
AAtt BBeesstt PPrriiccee
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PPrriiccee MMoonniittoorr
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• Comparisonvs.OTAsshowsclientstheyarege�ngthebestavailableprice
• Eachhotelcanshowupgrades/perksforitsdirectbookings
PPrriiccee MMoonniittoorr
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TThhiissHHootteell
ReviewsPrice
Comparison
AAtt BBeesstt PPrriiccee
Urgency& Scarcity
NNooww
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SSmmaarrtt NNootteess
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SSmmaarrtt NNootteess
If the Customer is not convinced, then use:
Retention Messages
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RReetteennttiioonn MMeessssaaggeess
If the Customer is not convinced, help him:
Save his Search
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SSaavveedd SSeeaarrcchheess ++ eeMMaaiill
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Through A/B testing, we compare web traffic with and without our product and show increases in convesion and profitability
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WWeebbssiittee PPeerrssoonnaalliizzaattiioonn
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We bring additional bookings by taking the risk: we pay for the ad campaigns, making it a no-brainer product for the hotels.
RReettaarrggeettiinngg
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Conversion before TrafficInvesting in improving conversion shows quick and profitable results
Customers want to CompareLet’s help them do it within the website, and showcase the hotel in the context of their search
Price, Reviews and UrgencyAnd if the client is not ready to book, help her remember the hotel and come back later
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441155 449900 66005588