Get millions of users in China

Inway Ni, VP@4399

Index

• Factors about 4399

• Understand China Internet Users

• Tips before Search Marketing

• Trends we care

Factors about 4399

• Top one portal and traffic sources for Flash game and Browser Game.

• 100+ million users. 30+ million UV per day.

• “4399” is the one of those most popular keywords in Baidu index.

Understand China internet users

• Hao123.com, 265.com,

• QQ (155815 inway.ni@gmail.com)

• Taobao VS Eachnet ( Ebay ), Baidu VS Google.

• Undertand their PCs ( notebooks )

• Where they start internet browsing ( Homepage , tools )

Tips before Search Marketing

• ICP or not?

• Any other certificates needed?

• How to get .cn domain and manage your .com in China?

• Where to host your website?

• Search Marketing Agencies or resellers?

• How many search engines should be considered?

• Keep your translation up-to-date.

Trends we care

• Google is still important at both PC side and mobile

• APPs is moving users behavior out of domain-based internet eco-system

• SEM for shopping search engine is very important.