get knitty
DESCRIPTION
A hypothetical handmade, homemade, knit store in Denver Colorado.TRANSCRIPT
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BY:RHIANNON AUSTGEN
JORDAN BIECHLER ASHLEY MARTIN
CELINA SALAS
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STORE PLANS Essential Retail Store Issues -Floor Plan -Hiring plan -Sales Projections
Wholesale And Retail Issues-One month of Retail Sales -Markdown of Inventory -Overall Profit for the Year
Marketing -Photo Shoot -Interior Displays -Window Displays -Grand Opening Party -Total Marketing Cost
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MISSION STATEMENT
is a small boutique that made it’s debut in the fall of 2014 in Denver, Colorado. Our product is high quality hand knitted accessories and clothing. For the Fall and Winter months out the year we sell chunky knit items and as the warmer months come about we sell lighter knit wear. Our costumers are 25+ aged fashionable businesswomen who live in urban big city areas with cold weather.
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ESSENTIAL RETAIL STORE ISSUES
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HIRING PLAN Get Knitty Hours Monday-Closed
Tuesday–Thursday 10am–7pmFriday 10am-8pm
Saturday 11am-8pmSunday 11am–5pm
2 Full - Time Employees
2 Part - Time Managers
$9.50$12.50
Salary By Hour
Employee Manager
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PAYROLL
Sunda
y
Mon
day
Tuesd
ay
Wed
nesd
ay
Thursd
ay
Friday
Satu
rday
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
$160.00
123.5
95 95 95
114
142.5
75 75 75 7587.5
150Payroll By Day
Employee
Manager
Average Payroll Per Week = $1,202.50
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PAYROLL PEAK VS. LOW SEASON
Sunday Monday Tuesday Wednesday Thursday Friday Saturday$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
$300.00
$350.00
$400.00
$217.50
$0.00
$201.50 $201.50 $201.50 $214.00
$349.00
$198.50
$170.00 $170.00 $170.00
$201.50
$292.50
DecemberApril
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FLOOR PLAN
15 ft.
20 ft
.
Sales per Square ft. by
Month = $696.82
VIGNETTE
VIGNETTE ITEMS
BEANIES
LATE
ST
ITE
MS
LATES
T ITEM
S
SC
AR
VE
S P
ON
CH
OS
SO
CK
S
WINDOW DISPLAY
OUT OF SEASON SALE ITEMS
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SALES PROJECTION Headwraps9%
Beanies8%
Socks9%
Leg Warm
ers5%
Scarves15%
Shawls4%
Ponchos6%
Gloves 10%
Yarn34%
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WHOLESALE AND RETAIL ISSUES
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ONE MONTH OF RETAIL SALES
Headw
raps
Beanie
sSoc
ks
Leg W
armers
Scarve
s
Shawls
Ponch
os
Gloves
Yarn
0
20
40
60
80
100
120
26 24 2814
46
12 1830
102
First Month Units sold
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ONE MONTH OF RETAIL SALES
Knee Socks Calf Socks Plain Leg Warmers
Twist Knit Leg Warmers
$0.00
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
$956.25
$1,245.00
$534.38
$737.50
Chunky Shawls Plain Shawls Chunky Ponchos
Plain Ponchos$3,400.00
$3,500.00
$3,600.00
$3,700.00
$3,800.00
$3,900.00
$4,000.00
$4,100.00
$4,200.00
$4,300.00 $4,182.27
$3,903.55
$3,725.56
$4,243.61
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Long Scarf Long Scarfs with
Pockets
Chunky Long
Scarfs
Chunky Loop
Scarfs
Loop Scarf Fingerless Gloves
Regular Gloves
$0.00
$500.00
$1,000.00
$1,500.00
$2,000.00
$2,500.00
$1,550.25
$2,329.00
$552.50
$853.13
$1,047.50 $1,117.00 $1,140.13
ONE MONTH OF RETAIL SALES
Braided Headwrap
Center Crossed
Headwrap
Ribbed Knit Regular Beanies
Slouchy Ribbed Beanies
Twist Knit Slouchy Beanies
$0.00
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
$1,600.00
$881.25 $975.63
$735.38 $740.63
$1,496.25
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MARKDOWN OF INVENTORY
Braide
d Hea
dwrap
Slouch
y Ribb
ed B
eanie
s
Calf S
ocks
Plain L
eg W
armers
Long
Sca
rfs w
ith P
ocke
ts
Chunk
y Loo
p Sca
rfs
Plain S
hawls
Chunk
y Pon
chos
Regula
r Glov
es
Regula
r Yarn
$0.00
$1,000.00
$2,000.00
$3,000.00
$4,000.00
$5,000.00
$6,000.00
$7,000.00
$6,134.0030% MarkdownUnits= 10
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MARKDOWN OF INVENTORY
73%
27%
Full Price $ 1St MD Sales $$
$12,861.04$34,973.98
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PROFIT FOR 2014
COGS+
Shipping+
Employee Expenses
$5,099.39 21%
Total Sales = $23,917.51Profit Margins
$18,818.13 79%
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MARKETINGEXPENSES
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PHOTO SHOOTBRECKENRIDGE, COLORADO
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PHOTO SHOOT
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PHOTO SHOOT
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PHOTO SHOOT BUDGET
Cabin $325.00
Stylist $390.00
Hair and Makeup $120.00
Photographer $750.00
Models $1,320
Sled $80
Ice-Skates $60
Clothes $175
Accessories $45
Photo Shoot Total = $3,265
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VIGNETTEWooden tables (2) Mannequin (1) Fake snow (10lbs) Fake tree (1) Rug (1)
$160$100$40$150$170
Total: $620.00
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WEBSITE
Yearly Total= $9,460
Domain
...
Web
Des
ign
Hostin
g
Mainten
ance
$0$1,000$2,000$3,000$4,000$5,000$6,000$7,000$8,000$9,000
$10,000
$120
$9,000
$50$400
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WEBSITE
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BLOG Where our costumers can interact with us online. Also we will be able to tell our costumers about up coming events and sales.
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WINDOW DISPLAY
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WINDOW DISPLAY BUDGET
Backdrop
Female Mannequin
Male Mannequin
Knit Snowflake
Female Clothing
Male Clothing
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WINDOW DISPLAY BUDGET
Paint; $100
Wood; $300 Plates;
$150
Food; $80
Sig-nage, $40
Lights; $50
Fake snow; $50
Total= $1,530
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GRAND OPENING PARTY
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GRAND OPENING BUDGET Catering:Elegant Catering Designs. LLC, Hors D’oeuvres $1.25/ea (200) = $250.00 Cheese Cake $3.75/pp (50) = $187.50
Invitations: Office Max $39.00 (25)
Knitting Kits for Attendees: $40.00 (25) = $1000.00
Dj: Tono Productions, Thomas Arnot $100/hr (4) = $400
Total= $1876.35
Invitations2%
Dj21%
Catering 23%
Knitting Kits 53%
Chart Title
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MARKETING TOTAL COST
1 2 3 4 50
2000
4000
6000
8000
10000
12000
14000
16000
18000
$3,265
$9,460
$1,530 $620
$1,876
Series1 Series2
Total= $16,751
Photo Shoot
Website
Window Display
Vignette
Grand Opening Party
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