get in the game - amazon s3 · 2016-07-08 · to do: edits as marked go to mechanical fpo art place...
TRANSCRIPT
LAYERS: Crop Cubed, FPO, Text & Logo, BCKGRND, Slug Cubed | FONTS: Oxide Stencil OT (Bold; OpenType), DINOT (CondMedium, Regular, Bold; OpenType), YWFT Blessed (Regular; OpenType), Hand Stamp Swiss Rough Sans (Regular; OpenType) | INKS: Cyan, Magenta, Yellow, Black | IMAGES: 16FF_Playbook_pg1_M3R.tif (CMYK; 300 ppi; 100%), NFLST2014_OnlyOnDTVWhite_Small_Logo_4C.ai (19.46%, 22.38%), ATT_DTV_4CP_Sol_Rev.ai (32.25%, 31.3%) | NOTES: None
1Page #: NonePrint %:COM2381_NFL_Fant_Draft_Playbk_M2.inddMacHD:Users:506816:Desktop:COM2381_NFL_Fant_Draft_Playbk_M2.indd
6-16-2016 2:48 PMPrinted at: 6-3-2016 3:17 PMLast saved:From: NCS-D79220MKiesel, AlejandroUser:
MECHANICAL
TRIMLIVE/SAFETYBLEED
RAP approval:
25.375" x 11"24.875" x 10.5"25.875" x 11.5"
None NO RAP APPROVAL, OK TO EDIT
TO DO: Edits as Marked Go to Mechanical FPO Art Place Final Art Rollout as Mech Rollout as Comp Full Collect Release Layer Collect
OUTPUT: New Laser Separations Comp @ 100% Comp Fit to Page
PDF: Low Res X1A No FPO on PDF To Trim Size Crops No Slug Single Pages No Dieline No Tab Dieline
No Pink Strip Under 5 MBs Under 10 MBs LR Outside Zip File X1A & Low Res in Collected Folder
PROOF: _________% GRACoL SWOP3 (Circ/Mag) Newsprint (ISO) Uncoated Lightweight Coated Photo
RELEASE TO: Brand Muscle Simian See Spec Sheet Simian Collect for Insight
Collected Folder NOT For Release
Collected Folder For Release DSTO.tif Flattened.tif
WEB/DIGITAL: Set Ruler to Pixels JPG for Review Release JPG Digital PDF COMP BOARDS: Black Boards Black Foam White Foam
LOL: YES NO Campaign: TIME DUE: RUSH Normal End of Night
Folded SizeGutterPanel Sizes
8.5" x 11"0.5" x 0.5"8.375", 8.5", 8.5" x 11"
_____ Proofreader
_____ VP. Creative Dir
_____ Creative Dir/Art
_____ Assoc. Creative Dir/Art
_____ Sr. Art Director
_____ Creative Dir/Copy
_____ Studio Manager
_____ Print Production
_____ Assoc. Creative Dir/Copy
_____ Copywriter
_____ Photo Editor
_____ Sr. Account Manager
_____ Account Manager
_____ Sr. Studio Manager
GET EVERY LIVE GAME. EVERY SUNDAY. ONLY ON DIRECTV.Out-of-market games only.
Blackout rules and other conditions apply. NFL, the NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. NFL team names and uniform designs are registered trademarks of the teams indicated. NFL: AP Photo. ©2016 AT&T Intellectual Property. All Rights Reserved. AT&T, Globe logo, DIRECTV and
all other DIRECTV marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respective owners.
THE
SCORE MORE CUSTOMERS
WITH FANTASY FOOTBALL
GET IN THE GAME
WITH FANTASY FOOTBALL
FANTASY OWNERS Head coaches, general managers and owners all rolled into one.
FANTASY TEAMS Made up of individually drafted quarterbacks, running backs, wide receivers, tight ends and kickers. Plus, a single team’s defense/special teams unit.
LEAGUE Normally consists of 8 to 14 teams that compete against each other every week.
WEEKLY LINEUPS Vary according to injuries, bye weeks, individual matchups and gut feelings about a player’s performance.
Fantasy owners adjust their starting lineups each week of the season, based on which teams their players are facing in actual NFL games.
THE GOAL To win each week by scoring more points than your opponents. By getting enough wins, you can reach the fantasy postseason.HO
W IT
Wo
RKS
START BOOKInG RESERVATIonS ToDAY!
DIRECTV MAKES YOUR BUSINESS
FANTASY DRAFT HEADQUARTERS
S:24.875”S:10.5”
T:25.375”T:11”
B:25.875”B:11.5”
F:8.375”
FS:7.875”
F:8.5”
FS:8”
F:8.5”
FS:8”
LAYERS: Crop Cubed, FPO, Text & Logo, BCKGRND, Slug Cubed | FONTS: Oxide Stencil OT (Bold; OpenType), DINOT (CondMedium, Regular, Bold; OpenType), YWFT Blessed (Regular; OpenType), Hand Stamp Swiss Rough Sans (Regular; OpenType) | INKS: Cyan, Magenta, Yellow, Black | IMAGES: 16FF_Playbook_pg1_M3R.tif (CMYK; 300 ppi; 100%), NFLST2014_OnlyOnDTVWhite_Small_Logo_4C.ai (19.46%, 22.38%), ATT_DTV_4CP_Sol_Rev.ai (32.25%, 31.3%) | NOTES: None
1Page #: NonePrint %:COM2381_NFL_Fant_Draft_Playbk_M2.inddMacHD:Users:506816:Desktop:COM2381_NFL_Fant_Draft_Playbk_M2.indd
6-16-2016 2:48 PMPrinted at: 6-3-2016 3:17 PMLast saved:From: NCS-D79220MKiesel, AlejandroUser:
MECHANICAL
TRIMLIVE/SAFETYBLEED
RAP approval:
25.375" x 11"24.875" x 10.5"25.875" x 11.5"
None NO RAP APPROVAL, OK TO EDIT
TO DO: Edits as Marked Go to Mechanical FPO Art Place Final Art Rollout as Mech Rollout as Comp Full Collect Release Layer Collect
OUTPUT: New Laser Separations Comp @ 100% Comp Fit to Page
PDF: Low Res X1A No FPO on PDF To Trim Size Crops No Slug Single Pages No Dieline No Tab Dieline
No Pink Strip Under 5 MBs Under 10 MBs LR Outside Zip File X1A & Low Res in Collected Folder
PROOF: _________% GRACoL SWOP3 (Circ/Mag) Newsprint (ISO) Uncoated Lightweight Coated Photo
RELEASE TO: Brand Muscle Simian See Spec Sheet Simian Collect for Insight
Collected Folder NOT For Release
Collected Folder For Release DSTO.tif Flattened.tif
WEB/DIGITAL: Set Ruler to Pixels JPG for Review Release JPG Digital PDF COMP BOARDS: Black Boards Black Foam White Foam
LOL: YES NO Campaign: TIME DUE: RUSH Normal End of Night
Folded SizeGutterPanel Sizes
8.5" x 11"0.5" x 0.5"8.375", 8.5", 8.5" x 11"
_____ Proofreader
_____ VP. Creative Dir
_____ Creative Dir/Art
_____ Assoc. Creative Dir/Art
_____ Sr. Art Director
_____ Creative Dir/Copy
_____ Studio Manager
_____ Print Production
_____ Assoc. Creative Dir/Copy
_____ Copywriter
_____ Photo Editor
_____ Sr. Account Manager
_____ Account Manager
_____ Sr. Studio Manager
GET EVERY LIVE GAME. EVERY SUNDAY. ONLY ON DIRECTV.Out-of-market games only.
Blackout rules and other conditions apply. NFL, the NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. NFL team names and uniform designs are registered trademarks of the teams indicated. NFL: AP Photo. ©2016 AT&T Intellectual Property. All Rights Reserved. AT&T, Globe logo, DIRECTV and
all other DIRECTV marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respective owners.
THE
SCORE MORE CUSTOMERS
WITH FANTASY FOOTBALL
GET IN THE GAME
WITH FANTASY FOOTBALL
FANTASY OWNERS Head coaches, general managers and owners all rolled into one.
FANTASY TEAMS Made up of individually drafted quarterbacks, running backs, wide receivers, tight ends and kickers. Plus, a single team’s defense/special teams unit.
LEAGUE Normally consists of 8 to 14 teams that compete against each other every week.
WEEKLY LINEUPS Vary according to injuries, bye weeks, individual matchups and gut feelings about a player’s performance.
Fantasy owners adjust their starting lineups each week of the season, based on which teams their players are facing in actual NFL games.
THE GOAL To win each week by scoring more points than your opponents. By getting enough wins, you can reach the fantasy postseason.HOW
IT W
oRK
S
START BOOKInG RESERVATIonS ToDAY!
DIRECTV MAKES YOUR BUSINESS
FANTASY DRAFT HEADQUARTERS
S:24.875”
S:10.5”
T:25.375”
T:11”
B:25.875”
B:11.5”
F:8.375”
FS:7.875”
F:8.5”
FS:8”
F:8.5”
FS:8”
LAYERS: Crop Cubed, FPO, Text & Logo, BCKGRND, Slug Cubed | FONTS: Oxide Stencil OT (Bold; OpenType), DINOT (Medium, Regular; OpenType), Endzone Slab (Light; OpenType), YWFT Blessed (Regular; OpenType), Hand Stamp Swiss Rough Sans (Regular; OpenType) | INKS: Cyan, Magenta, Yellow, Black | IMAGES: 16FF_Playbook_pg2_M3R.tif (CMYK; 300 ppi; 100%) | NOTES: None
2Page #: NonePrint %:COM2381_NFL_Fant_Draft_Playbk_M2.inddMacHD:Users:506816:Desktop:COM2381_NFL_Fant_Draft_Playbk_M2.indd
6-16-2016 2:48 PMPrinted at: 6-3-2016 3:17 PMLast saved:From: NCS-D79220MKiesel, AlejandroUser:
MECHANICAL
TRIMLIVE/SAFETYBLEED
RAP approval:
25.375" x 11"24.875" x 10.5"25.875" x 11.5"
None NO RAP APPROVAL, OK TO EDIT
TO DO: Edits as Marked Go to Mechanical FPO Art Place Final Art Rollout as Mech Rollout as Comp Full Collect Release Layer Collect
OUTPUT: New Laser Separations Comp @ 100% Comp Fit to Page
PDF: Low Res X1A No FPO on PDF To Trim Size Crops No Slug Single Pages No Dieline No Tab Dieline
No Pink Strip Under 5 MBs Under 10 MBs LR Outside Zip File X1A & Low Res in Collected Folder
PROOF: _________% GRACoL SWOP3 (Circ/Mag) Newsprint (ISO) Uncoated Lightweight Coated Photo
RELEASE TO: Brand Muscle Simian See Spec Sheet Simian Collect for Insight
Collected Folder NOT For Release
Collected Folder For Release DSTO.tif Flattened.tif
WEB/DIGITAL: Set Ruler to Pixels JPG for Review Release JPG Digital PDF COMP BOARDS: Black Boards Black Foam White Foam
LOL: YES NO Campaign: TIME DUE: RUSH Normal End of Night
Folded SizeGutterPanel Sizes
8.5" x 11"0.5" x 0.5"8.5", 8.5", 8.375" x 11"
_____ Proofreader
_____ VP. Creative Dir
_____ Creative Dir/Art
_____ Assoc. Creative Dir/Art
_____ Sr. Art Director
_____ Creative Dir/Copy
_____ Studio Manager
_____ Print Production
_____ Assoc. Creative Dir/Copy
_____ Copywriter
_____ Photo Editor
_____ Sr. Account Manager
_____ Account Manager
_____ Sr. Studio Manager
be prepared
EXECUTIONMake sure to give your Fantasy Draft customers the draft board, sheets, pencils, timers and stickers provided so they can track their draft.
ANTICIPATE THE PLAYDrafts can last 2–4 hours, and customers will be hungry and thirsty! Be sure to offer plenty of specials during this time.
KICKOFF
IT’S ALL ABOUT CONNECTINGMake sure you have Wi-Fi and your bandwidth can accommodate the anticipated crowd. Online research and draft sites are a big part of fantasy football, so make sure your wireless network is easily accessible.
BRING ELECTRICITY TO THE CROWDCustomers may need to power up—this is a long event. Be sure to have power strips or charging stations for laptops and cell phones.
PREMIUM SEATING No team wants to get caught with too many players on the field. Make sure each league has plenty of space and enough light to make the right choices.
BRING DOWN THE NOISEWe all know noise can be distracting and play a huge part in making poor decisions. Make sure the music is down so customers can concentrate.
HALFTIMEEveryone loves a good halftime show. A great way to engage your Fantasy Draft guests is to hold a trivia contest or a drawing. This will get the fan base fired up and keep them coming back!
CONTEST EXAMPLES The first person to guess who led the league in rushing for the 2015 season gets a free drink. Visit nfl.com/stats for more ideas like this.
Draw the name of an NFL team out of a hat and those who are wearing that team’s jersey or hat get a free food or drink coupon to encourage their return.
SCORE ALL SEASON LONGEducate yourself and your staff on this amazing opportunity to create an atmosphere that fantasy football owners will love. It’ll help you bring in new customers. Plus, you’ll establish your business as FANTASY FRIENDLY, and build relationships with both new and returning customers.
As a partner of DIRECTV, you’ll have the power to provide what fantasy owners crave most: the ability to watch every player on their team! DIRECTV’s exclusive NFL SUNDAY TICKET brings your customers every out-of-market game, every Sunday, all in HD. This includes all 17 weeks of regular season action. You’ll also get the RED ZONE CHANNEL®—so customers can watch every score by every single fantasy player.
WITH FANTASY FOOTBALL
MAKE YOUR BUSINESS THE FANTASY DRAFTBUILD YOUR BUSINESS
56.8 Millionx $465/Year= $26.4 Billion
industry
spent per player
fantasy players
ThE nUMBERS
Source: Fantasy Sports Trade Association
S:24.875”
S:10.5”
T:25.375”
T:11”
B:25.875”
B:11.5”
F:8.5”
FS:8”
F:8.5”
FS:8”
F:8.375”
FS:7.875”
LAYERS: Crop Cubed, FPO, Text & Logo, BCKGRND, Slug Cubed | FONTS: Oxide Stencil OT (Bold; OpenType), DINOT (Medium, Regular; OpenType), Endzone Slab (Light; OpenType), YWFT Blessed (Regular; OpenType), Hand Stamp Swiss Rough Sans (Regular; OpenType) | INKS: Cyan, Magenta, Yellow, Black | IMAGES: 16FF_Playbook_pg2_M3R.tif (CMYK; 300 ppi; 100%) | NOTES: None
2Page #: NonePrint %:COM2381_NFL_Fant_Draft_Playbk_M2.inddMacHD:Users:506816:Desktop:COM2381_NFL_Fant_Draft_Playbk_M2.indd
6-16-2016 2:48 PMPrinted at: 6-3-2016 3:17 PMLast saved:From: NCS-D79220MKiesel, AlejandroUser:
MECHANICAL
TRIMLIVE/SAFETYBLEED
RAP approval:
25.375" x 11"24.875" x 10.5"25.875" x 11.5"
None NO RAP APPROVAL, OK TO EDIT
TO DO: Edits as Marked Go to Mechanical FPO Art Place Final Art Rollout as Mech Rollout as Comp Full Collect Release Layer Collect
OUTPUT: New Laser Separations Comp @ 100% Comp Fit to Page
PDF: Low Res X1A No FPO on PDF To Trim Size Crops No Slug Single Pages No Dieline No Tab Dieline
No Pink Strip Under 5 MBs Under 10 MBs LR Outside Zip File X1A & Low Res in Collected Folder
PROOF: _________% GRACoL SWOP3 (Circ/Mag) Newsprint (ISO) Uncoated Lightweight Coated Photo
RELEASE TO: Brand Muscle Simian See Spec Sheet Simian Collect for Insight
Collected Folder NOT For Release
Collected Folder For Release DSTO.tif Flattened.tif
WEB/DIGITAL: Set Ruler to Pixels JPG for Review Release JPG Digital PDF COMP BOARDS: Black Boards Black Foam White Foam
LOL: YES NO Campaign: TIME DUE: RUSH Normal End of Night
Folded SizeGutterPanel Sizes
8.5" x 11"0.5" x 0.5"8.5", 8.5", 8.375" x 11"
_____ Proofreader
_____ VP. Creative Dir
_____ Creative Dir/Art
_____ Assoc. Creative Dir/Art
_____ Sr. Art Director
_____ Creative Dir/Copy
_____ Studio Manager
_____ Print Production
_____ Assoc. Creative Dir/Copy
_____ Copywriter
_____ Photo Editor
_____ Sr. Account Manager
_____ Account Manager
_____ Sr. Studio Manager
be prepared
EXECUTIONMake sure to give your Fantasy Draft customers the draft board, sheets, pencils, timers and stickers provided so they can track their draft.
ANTICIPATE THE PLAYDrafts can last 2–4 hours, and customers will be hungry and thirsty! Be sure to offer plenty of specials during this time.
KICKOFF
IT’S ALL ABOUT CONNECTINGMake sure you have Wi-Fi and your bandwidth can accommodate the anticipated crowd. Online research and draft sites are a big part of fantasy football, so make sure your wireless network is easily accessible.
BRING ELECTRICITY TO THE CROWDCustomers may need to power up—this is a long event. Be sure to have power strips or charging stations for laptops and cell phones.
PREMIUM SEATING No team wants to get caught with too many players on the field. Make sure each league has plenty of space and enough light to make the right choices.
BRING DOWN THE NOISEWe all know noise can be distracting and play a huge part in making poor decisions. Make sure the music is down so customers can concentrate.
HALFTIMEEveryone loves a good halftime show. A great way to engage your Fantasy Draft guests is to hold a trivia contest or a drawing. This will get the fan base fired up and keep them coming back!
CONTEST EXAMPLES The first person to guess who led the league in rushing for the 2015 season gets a free drink. Visit nfl.com/stats for more ideas like this.
Draw the name of an NFL team out of a hat and those who are wearing that team’s jersey or hat get a free food or drink coupon to encourage their return.
SCORE ALL SEASON LONGEducate yourself and your staff on this amazing opportunity to create an atmosphere that fantasy football owners will love. It’ll help you bring in new customers. Plus, you’ll establish your business as FANTASY FRIENDLY, and build relationships with both new and returning customers.
As a partner of DIRECTV, you’ll have the power to provide what fantasy owners crave most: the ability to watch every player on their team! DIRECTV’s exclusive NFL SUNDAY TICKET brings your customers every out-of-market game, every Sunday, all in HD. This includes all 17 weeks of regular season action. You’ll also get the RED ZONE CHANNEL®—so customers can watch every score by every single fantasy player.
WITH FANTASY FOOTBALL
MAKE YOUR BUSINESS THE FANTASY DRAFTBUILD YOUR BUSINESS
56.8 Millionx $465/Year= $26.4 Billion
industry
spent per player
fantasy players
ThE nUMBERS
Source: Fantasy Sports Trade Association
S:24.875”S:10.5”
T:25.375”T:11”
B:25.875”B:11.5”
F:8.5”
FS:8”
F:8.5”
FS:8”
F:8.375”
FS:7.875”
LAYERS: Crop Cubed, FPO, Text & Logo, BCKGRND, Slug Cubed | FONTS: Oxide Stencil OT (Bold; OpenType), DINOT (CondMedium, Regular, Bold; OpenType), YWFT Blessed (Regular; OpenType), Hand Stamp Swiss Rough Sans (Regular; OpenType) | INKS: Cyan, Magenta, Yellow, Black | IMAGES: 16FF_Playbook_pg1_M3R.tif (CMYK; 300 ppi; 100%), NFLST2014_OnlyOnDTVWhite_Small_Logo_4C.ai (19.46%, 22.38%), ATT_DTV_4CP_Sol_Rev.ai (32.25%, 31.3%) | NOTES: None
1Page #: NonePrint %:COM2381_NFL_Fant_Draft_Playbk_M2.inddMacHD:Users:506816:Desktop:COM2381_NFL_Fant_Draft_Playbk_M2.indd
6-16-2016 2:48 PMPrinted at: 6-3-2016 3:17 PMLast saved:From: NCS-D79220MKiesel, AlejandroUser:
MECHANICAL
TRIMLIVE/SAFETYBLEED
RAP approval:
25.375" x 11"24.875" x 10.5"25.875" x 11.5"
None NO RAP APPROVAL, OK TO EDIT
TO DO: Edits as Marked Go to Mechanical FPO Art Place Final Art Rollout as Mech Rollout as Comp Full Collect Release Layer Collect
OUTPUT: New Laser Separations Comp @ 100% Comp Fit to Page
PDF: Low Res X1A No FPO on PDF To Trim Size Crops No Slug Single Pages No Dieline No Tab Dieline
No Pink Strip Under 5 MBs Under 10 MBs LR Outside Zip File X1A & Low Res in Collected Folder
PROOF: _________% GRACoL SWOP3 (Circ/Mag) Newsprint (ISO) Uncoated Lightweight Coated Photo
RELEASE TO: Brand Muscle Simian See Spec Sheet Simian Collect for Insight
Collected Folder NOT For Release
Collected Folder For Release DSTO.tif Flattened.tif
WEB/DIGITAL: Set Ruler to Pixels JPG for Review Release JPG Digital PDF COMP BOARDS: Black Boards Black Foam White Foam
LOL: YES NO Campaign: TIME DUE: RUSH Normal End of Night
Folded SizeGutterPanel Sizes
8.5" x 11"0.5" x 0.5"8.375", 8.5", 8.5" x 11"
_____ Proofreader
_____ VP. Creative Dir
_____ Creative Dir/Art
_____ Assoc. Creative Dir/Art
_____ Sr. Art Director
_____ Creative Dir/Copy
_____ Studio Manager
_____ Print Production
_____ Assoc. Creative Dir/Copy
_____ Copywriter
_____ Photo Editor
_____ Sr. Account Manager
_____ Account Manager
_____ Sr. Studio Manager
GET EVERY LIVE GAME. EVERY SUNDAY. ONLY ON DIRECTV.Out-of-market games only.
Blackout rules and other conditions apply. NFL, the NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. NFL team names and uniform designs are registered trademarks of the teams indicated. NFL: AP Photo. ©2016 AT&T Intellectual Property. All Rights Reserved. AT&T, Globe logo, DIRECTV and
all other DIRECTV marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respective owners.
THE
SCORE MORE CUSTOMERS
WITH FANTASY FOOTBALL
GET IN THE GAME
WITH FANTASY FOOTBALL
FANTASY OWNERS Head coaches, general managers and owners all rolled into one.
FANTASY TEAMS Made up of individually drafted quarterbacks, running backs, wide receivers, tight ends and kickers. Plus, a single team’s defense/special teams unit.
LEAGUE Normally consists of 8 to 14 teams that compete against each other every week.
WEEKLY LINEUPS Vary according to injuries, bye weeks, individual matchups and gut feelings about a player’s performance.
Fantasy owners adjust their starting lineups each week of the season, based on which teams their players are facing in actual NFL games.
THE GOAL To win each week by scoring more points than your opponents. By getting enough wins, you can reach the fantasy postseason.HO
W IT
Wo
RKS
START BOOKInG RESERVATIonS ToDAY!
DIRECTV MAKES YOUR BUSINESS
FANTASY DRAFT HEADQUARTERS
S:24.875”
S:10.5”
T:25.375”
T:11”
B:25.875”
B:11.5”
F:8.375”
FS:7.875”
F:8.5”
FS:8”
F:8.5”
FS:8”