get engaged!
TRANSCRIPT
GET ENGAGED!OR HOW I LEARNED TO STOP WORRYING AND LOVE SOCIAL MEDIA
Jaci Smith, managing editorFaribault (MN) Daily News
WARM UP QUIZ
TRUE OR FALSE?An average of 1.3 BILLION people use Facebook monthly.
Social media is …(to paraphrase other journalists)“A layer that sits over the rest of the internet, surfacing the best stuff”
“A replacement for a clipping service”
“Word of mouth on crack”
“A rolodex that expands itself”
“An ecosystem built on information-sharing networks”
ABOUT A CHANGE IN MEDIA CULTURE
…TOO EASY TO GET WRONG
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
• First, listen. Who is your audience and what do they want?
• Think quality, not quantity
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
• 3. Engage
Are you a millionaire and just don’t know it yet? http://www.southernminn.com/faribault_daily_news/news/article_a55cb786-20f9-5a7c-9786-4c3a090f9fb9.html
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
• Yes, on your website, too.
• Yes, in every department.
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
• And yes, you have to be a traffic cop at times.
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
YOU ARE ALLOWING COMMENTS, RIGHT?
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
• Try out other platforms – find out if your audience can be found there.
• Encourage citizen journalism
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
• Use it for research• Does your staff know how to search on LinkedIn, Facebook, Twitter? • Are they familiar with sites like social-searcher, socialmention,
whostalkin?• Are they lurking on Yik Yak, SnapChat, Instagram?
• Make it part of you and your team’s workflow
• Use Twitter as your notebook/journal• Pose questions to your audience to
help in your reporting/sales• Report stories as they unfold – and
don’t be afraid to say what you don’t know
• Celebrate community
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
• Questions you need to think about NOW• Ethics guidelines for use with photos, comments, etc.• Who, if anyone, edits your social media posts• Who monitors and polices comments• Who responds
TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
HERE’S HOW TO FIND ME
@FDNJaciSmith
linkedin.com/in/jacismith1
507.649.1693
[email protected]@Faribault.com