ONE CONFESSION: JOERI’S THAASOPHOBIA

ONE ADDICTION: LOW FAT PORN

ONE PREDICTION: #SHELFIES A TREND IN VILNIUS?

→ ½ feels it is IMPORTANT to be

better than peers in a hobby

→ 84% love being an expert in things

→ 78% someone they know would

consider them an “expert” in at least

one thing

YOLO ≠ YOLT

Global online contest to recruit 100

amateur soccer players in 55 countries

=> 16 final best train with the celebs

Result: >150,000 soccer players in 3

weeks!

Low

#selfiesteem?

WTF?

4 CRITICAL SUCCESS FACTORS

1.SMILE – makes me & others laugh

1.SURPRISE – unexpected twist

1.SUSPENSE – (emotions)if it affects YOU, it is

more likely to affect others

1.SELF- ID – relatable – could it happen to ME?

@Joeri_InSites

joerivandenbergh

www.howcoolbrandsstayhot.com

Co-founder InSites Consulting & Gen Y expert

Joeri Van den Bergh

Now go & get closer

to youth!