ONE CONFESSION: JOERI’S THAASOPHOBIA

ONE ADDICTION: MAARTEN’S XXX

ONE PREDICTION: FROM BIG DATA TO SMALL LUCK

• 3 weeks June-July 2013

• 10 countries & in one

language (English)

• 120 active community

participants + 30 active

blog participants across

all 10 countries

• Total of 2820 community

posts + 322 blog posts

YOLO ≠ YOLT

4 CRITICAL SUCCESS FACTORS

1.SMILE – makes me & others laugh

1.SURPRISE – unexpected twist

1.SUSPENSE – (emotions)if it affects you, it is

more likely to affect others

1.SELF- ID – relatable – could it happen to me?

Low

#selfiesteem?

THAASOPHOBIA

YOU ARE THE BEST AUDIENCE WE

EVER HAD IN LONDON!

@Joeri_InSites

joerivandenbergh

www.howcoolbrandsstayhot.com

Co-founder InSites Consulting & Gen Y expert

Joeri Van den Bergh

Maarten Lagae

Senior Research Manager FMCG InSites Consulting

@maartenlagae

maartenlagae