gessica bicego - facebook ads
TRANSCRIPT
Facebook AdsTeoria e pratica dell’advertising in 90 caratteri
Gessica Bicego
Ads are paid messages coming from businesses. They are the voice of the marketer. They can include social context about your friends.
Definition of ads:
I CAN DO IT
Hello world!
!Adv may not promote the sale or use of adult products or
services, including but not limited to toys, videos, publications, live shows or sexual enhancement products
Hello world!
#1
WHAT’S THE PROBLEM?
#2
#3
look
content
target
}Fb policy
pianificazione e strategia
Miopia strategica
pianificazione = seduzione
I want you so bad
step #1
? ????
step #2
STALKINGHARD
step #3
costruzione della fan base
step #4
incremento dell’hype
step #5
engagement
step #6
word of mouth
and be wise!
standard ads: voice of business
page post ads: middle earth
sponsored stories: voice of friend
Facebook Ad
Page Post Ad
Page Like Story
Page Post Like Story
Game Played Story
App Share Story
Check-in Story
Sponsored Story
Promoted Post
Geografico Anagrafico
InteressiConnessioni
}}
{{
PaeseCittà
IP-based
FanNon-fan
Amici dei fan
Sesso/etàPreferenze sessualiSituazione sentimentaleLingua
MusicaProgrammi TV/FilmLibriPagine/GruppiProfessioni
Open Graph Action targeting
Custom audiences
Targeting per interessi
Interessi Precisi (Volcom)
Topic (#skateboard)
Categorie Ampie (Outdoor Sports)
Anatomia di un buon annuncio
#1 IMMAGINE
Comprensibile Emozionale Adeguata
#2 TESTO
Accattivante Didascalico Paratattico
The audience
FB ADS QUIZ
!
