germanwings 2015 inflight magamedia-pack-2015
TRANSCRIPT
MEDIA INFORMATION 2015
21
T O RIOROAD
THE
DAS WM 1X1
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20
TOUR DE FRANCE ► Per Rad durch die Weinberge des ElsassBottoms up: cycling the Alsace vineyards
auf dem vormarsch
BE YO NCE-
DÜSSELDORF ► Der Ferne Osten
ganz in unserer Nähe Sushi, manga and more
in Germany’s Little Japan
how
Quee
n bey
chan
ged t
he ru
les
of po
p
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ZOOTIERE ► Wo sind die besten Gehege Europas?Europe’s best zoos
BASEL► Die Stadt vom Fluss aus erkunden Swimsuit tourism: see the city from the Rhine
Die britische Pop-Sängerin: klein, aber ohoHard truths in a candy coating: the bittersweet new album
Lily AllenJU
LI/AU
GU
ST 2014
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24
NO
VEMBER
/DEZEM
BER 2014
Trendsetter Deutschland – ist Sauerkraut jetzt sexy?How Germany’s image went from kitsch to cool
COOL GERMANIA
FLAMINGOS ► Ein Naturspektakel am Larnaka Salzsee
Cyprus’s colourful winter wildlife
BIRMINGHAM► Die neue
Hochburg der Jugendkultur
England’s second city fi nds its
creative voice
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► THE MAGAZINE
GW aims to make each Germanwings passenger’s flight even more enjoyable. The magazine is jam-packed with an extensive mix of travel-related topics, reflecting the airline’s wide spectrum of passengers. Reports range from culinary quirks to career tips for business travellers.
For me personally, it is important to secure exclusive content for our readers. Cover stars
are chosen from the worlds of film, music, modelling and sports and have included inter-national greats such as Bruce Springsteen and Adele and Germany’s biggest stars, including Moritz Bleibtreu and Mario Adorf.
Feature stories by our travel correspon-dents across Europe and North Africa offer readers local insights into GW destinations, including up-to date information they won’t
find in travel guides. Exploring the people and cultures of each city and region inspires readers to plan future trips as well as providing them with great ideas for what to do on their current travels.
Kerstin [email protected]
emag qr code
► EDITORIAL EXAMPLES
► ADVERTISING EXAMPLES
M E D I A I N F O R M A T I O N G W 2 0 1 5
Phot
o: L
iz M
cBur
ney;
Ice
scup
lture
sup
plie
d by
Ham
ilton
Ice
Scul
ptor
s
Z E I T G E I S T G E R M A N Y
CÖOL GERMANIA?
Es liegt nicht in der Natur der Deutschen über ihr Land zu prahlen. Und im Ausland wurden deutsche Eigenarten wie Effi zienz und
Pünktlichkeit eher belächelt. Aber nicht nur der Gewinn der Fußball-WM 2014 hat Deutschland in ausländischen Augen
aufgewertet. Selbst einige Hollywood-Stars feiern neuerdings ihre deutschen Wurzeln. Ist Deutschland jetzt cool?
T E X T — P I E R R E D E V I L L I E R S & K E R S T I N Z U M S T E I N
GW—5352—GW
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SALES MANAGER ► DENISE JASCHKE [email protected] germanwings magazin is published on behalf of germanwings by ink, 141-143 shoreditch high street, london E1 6JE. advertising: tel +44 (0)20 7613 6947, fax +44 (0)845 280 9898, [email protected]
► DEMOGRAPHIC
SEX■ male (54%)
■ female (46%)
AGE■ under 20 (4%)
■ 21– 30 years of age (26%)■ 31– 40 years of age (27%) ■ 41– 50 years of age (24%)■ 51– 60 years of age (13%)
■ over 60 (6%)
REASON FOR TRAVELLING■ Business trip (42%)
■ Visiting relatives/friends (22%)■ Vacation (20%)
■ City break (10%)■ Event (3%)
■ Others (3%)
HOUSEHOLD NET INCOME ■ Not specified (11%)■ under 1.000 € (14%)
■ 1.001 – 2.500 € (34%)■ 2.501 – 5.000 € (33%)
■ more than 5.000 € (8%)
► THE AIRLINE
► DESTINATIONS
► DISTRIBUTION
Germanwings, a subsidiary of Deutsche Lufthansa AG, has established itself as one of the leading low-cost airlines in Europe. Nearly all large European centres and holiday destinations are directly flown to from the hubs in Cologne, Stuttgart, Berlin, and Hamburg.
► Free in seat pockets on all Germanwings aircraft ► Reaches 2 to 3 million readers per issue
Germanwings is one of the most successful low-cost carriers in Europe. From its six main hubs in Cologne/Bonn, Stuttgart, Berlin, Hanover, Hamburg and Dortmund, the airline flies to more than 100 destinations throughout Europe, Israel and North Africa.
► ADVERTORIAL EXAMPLES
M E D I A I N F O R M A T I O N G W 2 0 1 5
SALES MANAGER ► DENISE JASCHKE [email protected] germanwings magazin is published on behalf of germanwings by ink, 141-143 shoreditch high street, london E1 6JE. advertising: tel +44 (0)20 7613 6947, fax +44 (0)845 280 9898, [email protected]
SINGLE ISSUE 3+ ISSUES (HALF YEAR) 6+ ISSUES (FULL YEAR)
(per insertion) (per insertion) (per insertion) € € € Full page (ROP) 11.990 9.940 8.449 Full page fixed page 12.900 10.694 9.090 Back Cover 15.900 13.181 11.204 Two page spread 19.990 16.571 14.085 Half page 6.300 5.223 4.439 Quarter page 3.390 2.810 2.389 Advertorials1/1 page advertorial 13.900 11.523 9.795 2 pages spread advertorial 21.990 18.230 15.495
► 2015 RATE CARD
► MAGAZINE SPECIFICATIONS
► PRODUCTION SCHEDULE 2014
Gatefolds, tip-ons and other special formats on request. Price lists in other currencies might be available. Please refer to your local advertising contact for your price list in the local currency. For local currency payments local taxes (VAT, Sales Tax, Advertising Tax) might be added.
ISSUE DEADLINE ON BOARDJANUARY/FEBRUARY GW19 CA. 10. DECEMBER 1. JANUARY - 28. FEBRUARYMARCH/APRIL GW20 CA. 10. FEBRUARY 1. MARCH - 30. APRILMAY/JUNE GW21 CA. 10. APRIL 1. MAY - 30. JUNEJULY/AUGUST GW22 CA. 10. JUNE 1. JULY - 31. AUGUSTSEPTEMBER/OCTOBER GW23 CA. 11. AUGUST 1. SEPTEMBER - 31. OCTOBERNOVEMBER/DECEMBER GW24 CA. 10. OCTOBER 1. NOVEMBER - 31.DECEMBER
SALES MANAGER ► DENISE JASCHKE [email protected] germanwings magazin is published on behalf of germanwings by ink, 141-143 shoreditch high street, london E1 6JE.
advertising: tel +44 (0)20 7613 6947, fax +44 (0)845 280 9898, [email protected]
Full PageType Area: 194mm x 260mmTrim Size: 214mm x 280mmBleed Size: 220mm x 286mm
Half Page Horizontal195mm x 125mm
Half Page Vertical92mm x 260mm
Quarter Page92mm x 125mm
Double Page SpreadType Area: 408mm x 260mmTrim Size: 428mm x 280mmBleed Size: 434mm x 286mm
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