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02/2015 MBS Course Catalog |German Business Semester
German Business Semester (GBS)
Course Catalog- FALL
Program Description
The German Business Semester is a program offered during the fall semester only and intended for students
enrolled in a business-related major. Students interested in the German Business Semester have to proof at least
a German level of B2 as courses will be taught 100% in German. Applicants must have completed a minimum of 3
semesters of business studies at their home university by the time they begin their studies at Munich Business
School.
Courses in the GBS are especially designed for students who have a special interest in business and have their
focus on Germany and the German language.
Key Facts
Application Deadline: June 1
Semester Dates: Early September through mid-December
Orientation Days: End of August
Language of Instruction: German German
German Requirements:
English Requirements:
At least a Level B2 for courses in German
TOEFL 83 or IELTS 6.0 for courses in English
Number of ECTS credits: 15 - 30 ECTS
21 ECTS are taught in German. Students who need
additional ECTS can enroll in up to 9 ECTS taught in English.
Tuition: Please check our website.
Students from MBS partner institutions may receive a
tuition waiver in the frame of cooperation agreements on
student exchange.
Website: www.munich-business-school.de/international
Contact: [email protected]
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02/2015 MBS Course Catalog |German Business Semester
Index
Courses in German ............................................................................................................................................ 3
1. BCOM 450 Wirtschaftskommunikation | Business Communication – (Fall) 4 ECTS ........................ 3
2. ECON 450 Wirtschaftliche Rahmenbedingungen & Wirtschaftspolitik – (Fall) 3 ECTS | Business in
Germany ........................................................................................................................................... 5
3. FIN 490 Finanzen | Finance – (Fall) 3 ECTS ....................................................................................... 6
4. LAS 450 Deutsche Kultur & Gesellschaft | German Culture & Society – 5 ECTS (Fall) ..................... 7
5. MGMT 450 Internationales Wirtschaftsprojekt | International Business Project - (Fall) 3 ECTS .... 8
6. MKT 450 Business-to-Business Marketing – (Fall) 3 ECTS ................................................................ 9
Courses in English ............................................................................................................................................ 10
7. ENTR 420 Gamification for Entrepreneurs (Fall) – 3 ECTS ............................................................. 10
8. IM 420 International Management (Fall) – 3 ECTS ........................................................................ 11
9. LAS 421 Cinema and Media Culture (Fall) – 3 ECTS ........................................................................ 12
Course Selection Procedures ........................................................................................................................... 13
Course Registration Form ........................................................................................................................ 14
Advising Sheet for Exchange/ Semester Abroad Students at Munich Business School .................................. 15
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02/2015 MBS Course Catalog |German Business Semester
Courses in German
BCOM 450 Wirtschaftskommunikation | Business Communication – (Fall) 4 ECTS
Course Code BCOM 450
Course Name Wirtschaftskommunikation | Business Communication
Semester(s) Offered 1 Semester, fall
Instructor’s Name Anna Schuhmacher
Language of Instruction German
Number of ECTS-Credits 4 ECTS
Total Workload and Composition (e.g.
self-study, contact hours)
40 hours of instruction plus 80 hours of self-study/assignments
Course Outline/Contents Vocabulary and writing of letters + matching grammatical topics - Promotional letter, receipt of order (acceptance - rejection), goods
received (confirmation of receipt – advice of payment) - Separable and inseparable verbs, past participle, past perfect
passive voice, passive voice with modal verbs, replacement for passive voice, polite wording (polite imperative, subjunctive II) i.e. mögen, möchten, wollen, kennen, wissen
- Finances, e.g. Delivery, advice note, invoice, delay of payment, dun, credit report
- Tapping new markets, marketing mix, market analysis labor agreements
CV/Resume Writing Official language for negotiations + matching grammatical topics
- to address sb, to greet/welcome sb, to introduce oneself/sb to sb, to say goodbye to sb, social manners, to describe your own company and job
- to describe/compare products - open/close a business meeting, take part in a meeting, describe
statistics Complaints
- Intercultural communication situations between business partners Topics: Management
- How are companies organized? - Explanation of a diagram, vocabulary: owner- and family owned
businesses: medium-sized companies live - High-end companies, presentation: IBERIA, BMW
Explanation of a diagram, vocabulary air travel ever more popular vocabulary: Application
Reading comprehension: Job offer, application
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02/2015 MBS Course Catalog |German Business Semester
Marketing
- Reading comprehension: What does the customer need? Market orientation of companies Presentation: IKEA
- What do you need to know about the market? Vocabulary exercise, diagram: Vacations for Germans
- Presentation: What would you recommend to a German tourist who is planning to go on vacation in your country? Explanation of a diagram, vocabulary: Vacation entitlement of employers in Europe
Advertisement – introduction of product on the market - Reading comprehension. A German powder becomes a global
brand - Presentation: Successful Advertisement - Language blocks of vocabulary - Topic-matching presentations
Assessment / Requirements for
Assignment of Credits
Lectures and practical exercises, presentations and case studies
Teaching and Learning Methods 100% course work (cooperation, presentation, project work etc.)
Readings Hueber: Geschäftskommunikation - besser schreiben
Hueber: Geschäftskommunikation - Verhandlungssprache
Langenscheidt: Wirtschaftskommunikation - Deutsch
Langenscheidt: Das Textbuch Wirtschaftsdeutsch Langenscheidt
Wirtschaftsdeutsch von A-Z
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02/2015 MBS Course Catalog |German Business Semester
ECON 450 Wirtschaftliche Rahmenbedingungen & Wirtschaftspolitik – (Fall) 3 ECTS | Business in Germany
Course Code ECON 450
Course Name Wirtschaftliche Rahmenbedingungen und Wirtschaftspolitik | Business in
Germany
Semester(s) Offered 1 Semester, fall
Prerequisites Good command of the German language (min. level B2) and 3 semesters of
bachelor studies
Instructor’s Name Wolfgang Zirus
Language of Instruction German
Number of ECTS-Credits 3 ECTS
Total Workload and Composition (e.g.
self-study, contact hours)
30 hours of instruction plus 60 hours of self-study/assignments
Course Outline/Contents The objective of the course is to provide a basic knowledge regarding the economy as well as an overview of the fundamental mechanisms of the German economy. We will then focus in particular on economic and social market, and competitive structures. In order to gain a better understanding of the German economy, we will take a closer look on its structure, the principal sectors of economy and the external commercial relations. The issues of economic policy will be stabilization policy, structural change and future prospects, students will therefore be able to better follow up current developments.
1. The Economic and Social Structure 2. The Economic Structure 3. State and Economy 4. Monetary and Credit Policy 5. The German Economy and the World Market 6. Objectives of Economic Policy 7. Current Economic Situation
Assessment / Requirements for
Assignment of Credits
- 40% Course Work (20% presentation + 20% mid-term test)
- 60% Final Exam
Teaching and Learning Methods Lectures and intensive Seminars with Discussion
Readings To be announced in class
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02/2015 MBS Course Catalog |German Business Semester
FIN 490 Finanzen | Finance – (Fall) 3 ECTS
Course Code FIN 490
Course Name Finanzen | Finance
Semester(s) Offered 1 Semester, fall
Prerequisites Good command of the German language (min. level B2) and an introductory
Finance Course as well as knowledge of trade accounts, operation figures
Instructor’s Name Fr. Heike Barall-Quiring
Language of Instruction German
Number of ECTS-Credits 3 ECTS
Total Workload and Composition (e.g.
self-study, contact hours)
30 hours of instruction plus 60 hours of self-study/assignments
Course Outline/Contents Analysis and assessment of the financing of selected companies on the basis of their business reports, thereby discussing various financing possibilities as to their advantages and disadvantages for a company. As the basic tools for the analysis of financial statements, the major German regulations on the compilation of financial statements will be explained. The students will familiarize themselves with the evaluation of a company from the point of view of its shareholders and above all its lenders. Based on case examples, the major ratios used to evaluate a company will be calculated. Financing, liquidity and profitability plans will be drawn up for the preparation of the audit for credit purposes.
Assessment / Requirements for
Assignment of Credits
- 40% Course Work (20% written tests + 20% presentation)
- 60% Final Exam
Teaching and Learning Methods Lecture
Presentations
Teamwork
Individual work on case examples
Readings To be announced in class
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02/2015 MBS Course Catalog |German Business Semester
LAS 450 Deutsche Kultur & Gesellschaft | German Culture & Society – 5 ECTS (Fall)
Course Code LAS 450
Course Name Deutsche Kultur & Gesellschaft | German Culture & Society
Semester(s) Offered 1 Semester, fall
Prerequisites Good command of the German language (min. level B2) and a sound
interest in the culture and the history of Germany and German speaking
countries
Instructor’s Name Prof. Dr. Gabriella Maráz
Language of Instruction German
Number of ECTS-Credits 5 ECTS
Total Workload and Composition (e.g.
self-study, contact hours)
50 hours of instruction plus 100 hours of self-study/assignments
Including one mandatory daily excursion
Course Outline/Contents This course is to give an overview over current issues of Germany's culture
and society. We will look deeper into the peculiarities which will probably
be realized first from outside: punctuality, order, thoroughness etc., and
will go into the historical backgrounds. There won't be final answers, but it
is astonishing, which answers history can give from this perspective. We
will look closer at the current political landscape, cultural issues which
move the public, the social structure, regional issues taking Bavaria as an
example, but also the situation of Germany within the EU. "German
Nation" - Regionalism - Federalism - Political structure and current situation
- Demography - Migration - Current issues in countries, mainly in Europe,
regarding the political structure, history and also society in general.
Assessment / Requirements for
Assignment of Credits
15% presentation (individual) about a subject comparing Germany to your
home country
15 % Report on an excursion (5 pages of text)
20 % Empiric Study - written (70%) and oral (30%)
50 % Written final exam (60 minutes) about the lectures
Teaching and Learning Methods Lectures, student presentations, workshop (empiric study), excursion
Readings Course readings
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02/2015 MBS Course Catalog |German Business Semester
MGMT 450 Internationales Wirtschaftsprojekt | International Business Project - (Fall) 3 ECTS
Course Code MGMT 450
Course Name Internationales Wirtschaftsprojekt | International Business Project
Semester(s) Offered 1 Semester, fall
Prerequisites 3 semesters of business studies
Instructor’s Name Prof. Dr. Gottfried Schäffner
Language of Instruction Good command of the German language (min. level B2) and a sound
interest in the culture and the history of Germany and German speaking
countries
Number of ECTS-Credits 3 ECTS
Total Workload and Composition (e.g. self-study, contact hours)
30 hours of instruction plus 60 hours of self-study/assignments
Course Outline Part I: Market place Germany - 10 hours of instruction
Introduction to the German business environment
Overview over the major criteria considering location
Part II: Introduction of a product or a service (from students’ home
country) to the German market – 20 hours
This is a group project. The product or service will be selected by the group.
Assessment / Requirements for
Assignment of Credits
Part I: Market place Germany
Examination of individual industry branches or companies. Mix of
Individual and group project (written report)
Results will be presented to a jury by the group.
Part II: Introduction of a product or a service (from a student’s home
country) to the German market
Submission of a written status report with presentation
The results of the entire project has to be presented in a business
plan format (2 printed copies and digital version on CD-ROM).
Students must also prepare a 30 minute presentation to a jury
who will grade the presentation.
Grading part I (counts as 30% of the total grade)
50% presentation/ 50% written report
Grading of part II (counts as 70% of the total grade)
20% Written Status Report (schriftlich)
40% Business Plan
40% Presentation
Teaching and Learning Methods Lectures and intensive Seminars with Discussion Individual and Group work; presentations
Readings To be announced in class.
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02/2015 MBS Course Catalog |German Business Semester
MKT 450 Business-to-Business Marketing – (Fall) 3 ECTS
Course Code MKT 450
Course Name Business-to-Business Marketing
Semester(s) Offered 1 Semester, fall
Prerequisites Good command of the German language (min. level B2) and ideally a basic
marketing course
Instructor’s Name Prof. Dr. Gottfried Schäffner
Language of Instruction German
Number of ECTS-Credits 3 ECTS
Total Workload and Composition (e.g.
self-study, contact hours)
30 hours of instruction plus 60 hours of self-study/assignments
Course Outline/Contents Introduction to key concepts of business marketing
Introduction to B2B Marketing
B2B Marketing Instruments
Buyers Conduct in B2B Markets
B2B Sales
Marketing Process
Dynamic Marketing
Final Case Study
Assessment / Requirements for
Assignment of Credits
Course Contribution, Group Work, Final Exam
- 40% Course Work
- 60% Final Exam
Teaching and Learning Methods Lecture, Case Studies, Plenary Discussion, Group Work
Readings To be announced in class
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02/2015 MBS Course Catalog |German Business Semester
Courses in English
ENTR 420 Gamification for Entrepreneurs (Fall) – 3 ECTS
Course Code ENTR 420
Course Name Gamification for Entrepreneurs
Semester(s) Offered Fall and Spring Semester
Duration of the Course 1 Semester
Prerequisites 3 semesters of business studies
Instructor’s Name Mr. Roman Rackwitz
Language of Instruction English
Number of ECTS-Credits 3 ECTS
Total Workload and Composition (e.g. self-study, contact hours)
30 hours of instruction plus 60 hours of self-study/assignments
Assessment / Requirements for
Assignment of Credits
Assignments, individual and group project, presentations, final exam
Course Outline For entrepreneurs, their success is defined at the earliest stage, for
example when strategizing business development or market entry. This is
true not only for external business practices, but also for internal affairs.
And as a business is growing, it becomes more and more crucial for future
business success to lead employees and to wow customers and fans.
In this lecture, we will tackle the many dimensions of being an
entrepreneur and how to use Gamification as a 'path to mastery' for long-
term engagement of employees and customers.
Gamification stands for reverse-engineering what makes games successful
and transferring this into a business environment. So, after this course you
will know better why you are so engaged in games and how to benefit from
this even at your workplace.
Teaching and Learning Methods A combination of lecture, case discussion, class discussion, and student presentation will be used.
Readings To be announced in class
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02/2015 MBS Course Catalog |German Business Semester
IM 420 International Management (Fall) – 3 ECTS
Course Code IM 420
Course Name International Management
Semester(s) Offered 5th semester bachelor program
Duration of the Course 1 Semester, fall
Prerequisites 3 semesters of bachelor studies, preferably in business
Instructor’s Name Mr. Rene Salomon
Language of Instruction English
Number of ECTS-Credits 3 ECTS
Total Workload and Composition (e.g. self-study, contact hours)
30 hours of instruction plus 60 hours of self-study/assignments
Assessment / Requirements for
Assignment of Credits
Will be announced in class.
Course Outline Globalization
Political and Economic Differences between Nations
Cultural differences
Ethics in Int’l Business
Int’l Trade Theory
Economics of Int’l Trade
Foreign Direct Investment
Regional Economic Integration
The FX Market
The Int’l Monetary System
Strategy & Structure of Int’l Business
Int’l Business Organization
Export; Import & Counter-trade
Entry Strategy & Alliances
Global Production, Outsourcing & Logistics
Global Capital Markets
Financial Mgt in Int’l Business
Global HR Management
Teaching and Learning Methods Lectures, Group Work, Case Studies
Readings Required Text: International Business; 8th edition Author: Charles W. L. Hill Publisher: McGraw Hill International (International Edition) Plus case studies and hand-outs
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02/2015 MBS Course Catalog |German Business Semester
LAS 421 Cinema and Media Culture (Fall) – 3 ECTS
Course Code LAS 421
Course Name Cinema & Media Culture
Semester(s) Offered Semester, fall
Duration of the Course 1 Semester
Prerequisites 3 semesters of bachelor studies
Instructor’s Name Mr. Christopher Chamberlain
Language of Instruction English
Number of ECTS-Credits 3 ECTS
Total Workload and Composition (e.g.
self-study, contact hours)
30 hours of instruction plus 60 hours of self-study/assignments
Assessment / Requirements for
Assignment of Credits
Will be announced in class.
Course Outline/Contents At the end of this course, you will be able to:
analyze film using a variety of models
compare different film cultures
discuss the role of women in film
debate modern media culture
utilize cinema, film and media as a medium for intercultural insight
Teaching and Learning Methods Various including Brainstorming, Discussion, Exponential Activities,
Independent Study, Q&A, Lecture, Presentation, Video analysis, Role-Play,
and Self Awareness Exercises
Readings Various articles and journals distributed within class
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02/2015 MBS Course Catalog |German Business Semester
Course Selection Procedures
1. Please have a look at the course selection form enclosed (next page).
2. Don’t forget to write your first and last name on the course selection form and to sign it at the end.
3. Please always check with your university about the classes you have to choose and the credits you have to transfer back to your university.
4. At Munich Business School exchange students must enroll in courses with a minimum of 15 ECTS.
5. It is not possible to add courses from a different study program.
6. Please check the prerequisites to ensure you have the necessary background to take the course.
7. There is no guarantee that all courses listed in this guide will be offered each semester due to the fact that the minimum number of participants for each course (6 participants) is required to take place.
8. There will be a two week “add and drop”-period at the beginning of each semester, where students can still change their course choices.
9. After the two week “add and drop” period attending lectures is mandatory and students must submit assignments and write exams in the courses they are enrolled in.
10. Not participating in exams will result in a grade FAILED.
11. Deadlines to hand in your course selection form:
Fall Semester: With your online application: June 1st or June 15th
12. If you hand in your course selection after the deadline your choice cannot be guaranteed.
13. The course selection form has to be sent with your application.
14. Due to German law we have to offer students the possibility to participate in repeat exams in case that an exam will be failed. However repeat exams, which are held a few months after the semester, have to be taken at Munich Business School. It is NOT possible to take the repeat exam at your home university. You therefore would have to travel to Germany again.
15. Please fill in the Advising Sheet on page 15 and upload it during the process of your online application.
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02/2015 MBS Course Catalog |German Business Semester
Course Registration Form
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02/2015 MBS Course Catalog |German Business Semester
Advising Sheet for German Business Semester at Munich Business School
Student Name: _____________________________________________
Home University: _____________________________________________
Please initial each item below to show that you have read and understood the following points.
I have been informed of the following:
MBS Academic Calendars indicate the lecture period, examination period and period of re-take exams. They can be found on the MBS website. I am advised not to book a flight back home before the last day of the examination period.
I have to enroll in a minimum of 15 ECTS to be enrolled as a full-time student.
I am aware that MBS reserves the right to make changes to the program, including course changes and/or cancellations.
Adding or dropping courses must be arranged via Daniela Ludwig (Incoming Exchange Coordinator) and I have to sign the changes. Only possible within the first two weeks of the semester.
Not attending classes I am enrolled in will result in a failing grade.
I have to pass the final exam with a 4.0 (German grading system) or better. If I do not pass the exam, the entire course is failed (German education law).
I have the possibility to participate in a re-take examination. However, the re-take exams are only during certain times and exams must be taken at Munich Business School.
MBS recommends that I take one more course than required by my university to have some extra credit in case I fail a course at MBS and do not have the opportunity to take part in the re-take exams at Munich Business School.
All classes I am enrolled in will show on my transcript.
Student’s Signature: _____________________________________________
Advisor’s Signature: _____________________________________________
Date: _________________________________________________________
*THIS FORM HAS TO BE UPLOADED WITH YOUR ONLINE APPLICATION