gepra nl july sep 2009
DESCRIPTION
Gepra Newsletter July - September 2009TRANSCRIPT
jepra socialuri xdeba
iusticiis saministros
sakomunikacio
strategia jepras
eqspertebma daamuSaves
[email protected] q.12
USAID- PAR (Public Administrative Reform)is programa -is mxardaWeriT
iusticiis saministros sakomunikacio strategiis proeqtis farglebSi,
saministros sazogadoebasTan urTierTobis sammarTvelosa da ssip-ebis
TanamSromlebma sakomunikacio samoqmedo gegmebze muSaoba daaasrules.
iusticiis saministros samwliani sakomunikacio strategia da
samoqmedo gegmebi jepras konsultantebma daamuSaves.
jepra bazarze axal produqtebiT gamovida da saqarTveloSi
socialuri mediis ganviTarebasa da mis xelSewyobaze zrunva daiwyo.
“socialuri media saqarTveloSi, iseve rogorc mTels msoflioSi sul
ufro popularuli xdeba. Cveni klientebisTvis mniSvnelovania, rom
Tvalyuri adevnon momxmareblebis qcevis cvlilebasa da axal
“moednebze” maT gadanacvlebas,” _ acxadebs jepras socialuri mediis
konsultanti TinaTin samyuraSvili.
am mizniT “jepraSi” socialuri mediis servisebis axali portfolio
Camoyalibda, romelic -is platformis SesaZleblobebs daefuZna.
portfolioSi Sesulia popularuli saitebi, rogoricaa:
da sxva.
jepraSi socialuri mediis mimarTulebiT muSoba 7 Tvea mimdinareobs.
kompaniaSi Camoyalibebulia socialuri mediis 6 kaciani gundi. jgufs
Tbilisis piar skolis kursdamTavrebuli TinaTin samyuraSvili
xelmZRvanelobs.
Web2
wikipedia,
twitter, linkedin, facebook, you tube, technoratti, digg
piar skolis klubisprezentacia
induri gamofena-
gayidvis sareklamo kampania
4 oqtombers dasrulda
jepram“baltikas” momsaxurebaze
kontraqti gaaforma
kaxa maRraZem evrosabWos
mier organizebul saerTaSoriso
RonisZiebaSi miiRo monawileoba
gv.10
gv.13
gv.13
gv.9
jepras korporatiuli gamocema
#12
ivlisiagvistoseqtemberi
20
09
gv.16
gv.2-6
socialuri mediis mimarTulebiT muSaobis idea
daaxloebiT 7 Tvis win gaCnda. am mizniT jepraSi
socialuri media jgufi Seiqmna.
gvsurs gagacnoT Cveni gundis wevrebi
piar skolis socialuri platforma ze
aigo, sxva yvela socialuri qseli ki mas
daukavSirda. Seikra erTi didi gvirila, romlis
TiToeuli furceli piar skolis istorias,
saqmianobas,ganviTarebis strategiebs aRwers.
facebook-
erT diliT,roca mobiluris Secvla gadavwyvite,
-is -Si Cavwere. Cemda gasaocrad,
Zalian saintereso gverdi amomigdo. maSin
socialuri mediis sargeblianobaze pirvelad
davfiqrdi. im dRidan socialuri qselebis aqtiuri
moxmareba daviwye, Seviswavle aTeulobiT kompaniis
socialuri strategia...
dRes Tamamad SeiZleba iTqvas,rom male socialuri
qseli yvela media saSualebas Camoitovebs. amisTvis
mas yvela bazisi gaaCnia. misi saSualebiT
gamartivda informaciis gacvla. SesaZlebeli gaxda,
media ufro daaxloeboda adamians. sazogadoeba
Tavad irCevs, ras uyuros, ra waikiTxos, ra aris
misTvis saintereso da Rirebuli.
CvenTvis mniSvnelovania, rom Cvens momxmarebels
SevTavazoT ukeTesi da gacilebiT iafi garemo
sakuTari Tavis ukeT warmoCenisTvis. ukve mzad
gvaqvs socialuri mediis portfolio, romelsac
mokle droSi klientebs SevTavazebT.
aseve minda aRvniSno, rom servisis Camoyalibebamde
misi srulyofis mizniT socialuri mediis
efeqturoba da Sedegi kompaniam sakuTar Tavze
gamoscada. socialur qselebSi adgilis
damkvidreba piar skolis wardgeniT daviwyeT.
s p e c i a l u r a d m i s T v i s T a n a m e d r o v e
saganmanaTleblo koncefcia „
SemuSavda. piar skolis promouSen kampania
swored am principebze aigo da saTauriT „gaiziare
codna, gaige pasuxi“ mimdinareobs.
facebook search Nokia
Share Knowledge – Know
Now“
“gaige meti”- socialur mediaSi!
gagrZeleba gv. 3
ratom socialuri qselebi?www.facebook.com/prschool
marita
maisuraZe
TinaTin samyuraSvili
2
dRes -i erT–erTi wamyvani saitia,
romelsac yvelaze ukeT icnobs qarTuli
sazogadoeba. CvenTvis mniSvnelovania, socialur
mediaSi im qselis daxmarebiT fexis mokideba,sadac
potenciuri studentebis ricxvi didia. amasTanave,
aRniSnuli socialuri qselis daxmarebiT martivia
sakuTari biznesis popularizacia, SesaZlebelia
informaciis, foto da video masalis atvirTva,
gacvla, gaziareba. am yovelives amartivebs marTvis
avtomatizacia, romelic feisbuqs yvela wamyvan
saitTan akavSirebs. amasTanave is saSualebas iZleva
Seqmna rogorc personaluri gverdi, aseve
isargeblo e.w. Ta da -ebiT”. maTi
meSveobiT uSualo kontaqti gaqvs momxmarebelTan,
yovelTvis ici, ras moelian Sengan, rogor unda
moawono Tavi sxvas, rogor ganaviTaro biznesi.
mniSvnelovania, visaubroT -zec. aq gaxsnilia
jepras gverdi, romelzec piar skolis jgufia
Seqmnili. e.w. „group” diskusiis gamarTvis
saSualebas iZleva. misi meSveobiT SesaZlebelia,
moZebno Seni sferos warmomadgenlebi, Tavi gaacno
da iTanamSromlo kvalificiur specialistebTan,
gaiziaro maTi Sexedulebebi, miiRo maTgan
rekomendaciebi. es yovelive ki imis maCvenebelia,rom
linkedini gexmareba ukeT warmarTo sakuTari
profesiuli qseli, moipovo xalxis ndoba,gazardo
kompaniis sargeblianoba, gadaaqcio Seni biznesi
sajarod da produqtiulad. uSualod
ukavSirdeba s, aseve mniSvnelovani
upiratesobaa, rom s gaaCnia 3 saZiebo sistema:
”fan page- ” group
google, msn, yahoo.
-
-
#12ivlisiagvistoseqtemberi
20
09
#12ivlisiagvistoseqtemberi
20
093
Cveni mizania, Cvenive sferos farglebSi, viyoT
yuradRebianebi da ar gamoveTiSoT movlenebis
msvlelobas. erT–erTia im saitebs Soris,
romelic amis saSualebas gvaZlevs. mokle,
140–simboloiani Setyobinebebis meSveobiT
SegviZlia, gavavrceloT myisieri informacia,
romelic xelmisawvdomi gaxdeba am saitis
nebismieri momxmareblisaTvis. Cven aseve SegviZlia,
gamoviweroT da yoveldRiurad miviRoT informacia,
romelic msoflios garSemo xdeba. amas saitze
ganTavsebuli saZiebo sistema uzrunvelyofs.
vinaidan saTqmelis 140 simboloSi srulad
gamoxatva SeuZlebelia, vuTiTebT links, romlis
daxmarebiT momxmarebels misTvis saintereso Temaze
amomwuravi informaciis naxva SeuZlia. es faqti, ra
Tqma unda, Cveni nebismieri servisis gavrcelebas
Seuwyobs xels.
linkis saSualebiT informaciis gavrceleba,
gaziarebas socialuri ”CaniSvnis” saiti
iZleva. interesebis sferos gacvlisa da
dakavSirebis saukeTeso saSualebaa, romelic
integrirdeba -Tan.
-s ukavSirdeba -ic. piar skolis
blogi swored am saitze gakeTda. blogis Seqmnis
mizezi, nebismieri mkiTxvelis interesis
dakmayofilebaa. blogze piar skolis Sesaxeb
amomwuravi informacia ganTavsda. aqve aqtiurad
itvirTeba is siaxleebi, romelic yoveldRiurad
xdeba.
rac Seexeba dokumentebs, prezentaciebsa da
niusleTerebs, jepram arqivis gakeTeba iseT wamyvan
saitebze gadawyvita, rogoric aris da
aRniSnuli vebgverdebi saSualebas iZleva
atvirTo informacia rogorc -is failiT, aseve
-is formatebiT. mniSvnelovani
upiratesobaa, rom yoveldRiurad skalirebul
maCvenebels adevneb Tvals, Tu ramdenma adamianma
naxa Sens gverdze atvirTuli TiToeuli faili,
ramdenma gamoTqva azri ama Tu im prezentaciasTan
delicious
delicious
facebook wordpress
slideshare
scribd,
word
powerpo , pdf, ex elint c
miuxedavad imisa, rom aRniSnuli saitebze
jeprasa da piar skolis gverdebi seqtembris Sua
ricxvebSi avamoqmedeT, ukve Tamamad SegviZlia
vTqvaT, rom yoveldRiurad, jamurad 100–mde
adamiani mainc gvstumrobs. aRsaniSnavia is faqtic,
rom Tbilisis piar skolaSi dRes ukve arian
bavSvebi,romlebmac axali kursebis Sesaxeb swored
-ze atvirTuli „Tbilisis piar skolis
axali programis“ saSualebiT Seityves. aqtiurad
kiTxuloben Cvens niusleTerebsac, romelTa naxvac
–zea SesaZlebeli. gvikavSirdebian ofisSic,
gvekiTxebian azrs,dainteresebulni arian kompaniis
momavali strategiuli gegmebiT.
mniSvnelovania aseve is foto da video masala,
romelic wakiTxuls advilad aRsaqmels xdis.
jepram piar skolis videoqselad airCia.
-s pirdapiri kavSiri aqvs -Tan,
-sa da -Tan, rac niSnavs, yovel axlad
atvirTul videoze Setyobinebis avtomatur
gavrcelebas zemoaRniSnul socialur mediaSi.
saits pirdapiri mxardaWera aqvs –isganac,
romelic gulisxmobs videoebis blogze
ganTavsebas. saitis ganaxlebuli funqciebi
saSualebas gvaZlevs, -s oficialur saitze
Seusvlelad, sxvadasxva veb gverdebzeve vuyuroT
videoebs. es ki dazogili dro, momxmareblisTvis ki
naklebi problemaa.
rac Seexeba fotomasalas, -i erT-erTi udidesi
fotosaitia, romelzec 3.6 miliardi fotoa
atvirTuli da 8 milioni momxmarebeli hyavs. -i
fotoebis organizebis, damuSavebisa da gagzavnis
saSualebas iZleva. aRniSnuli qseli, iseve rogorc
zemoT mocemuli yvela saiti,ukavSirdeba –s.
swored amitom piar skolis mTavari galereebi -
ze ganTavsda, mTavari platformidan ki xatulis
meSveobiT yvela albomis naxva aris
SesaZlebeli.
slideshare
scribd
ub
YouTube Google Reader
Twitter Facebook
Wordpress
YouTube
fli kr
fli kr
fli kr
(i on)
YouT e
c
c
c
c
gagrZeleba gv. 4
socialuri qselebi
zura
balanCivaZe
Tako
merabiSvili
www.facebook.com/prschool
Tqveni yuradReba –zec minda SevaCero. viki faqtobrivad
ganmartoebiT mdgari socialuri qselia, romelic onlain reJimSi
enciklopediuri samuSaoebis Catarebis saSualebas iZleva. dRes TiTqmis ar
moiZebneba wamyvani kompania,romelzec cnobebi vikize ar iyos atvirTuli. Cveni
mizania,yvela socialur qselSi viyoT warmodgenilebi,maT Soris vikipediazec,
radgan sabolood yvela saZiebo sistema internetSi vikimde midis. socialur
qsels upiratesobas matebs is faqtori,rom statiis redaqtireba vikis nebismier
momxmarebels SeuZlia. vikipediis moxmarebis da masSi cvlilebebis Setanis
siadvile ki xels uwyobs masalebis sizustisa da aqtualobis amaRlebas.
piar skolis socialur platformaze muSaoba 12 seqtembers dasrulda.
dResdReobiT, piar skola 10 wamyvan saitzea warmodgenili. amJamad mimdinareobs
jepras socialuri mediis koncefciis Seqmna, romelic oqtombris bolos
damTavrdeba.
Wikipedia
piarskolis F ze maritas proeqtTan dakavSirebiT datovebuliacebook-piarskolis F ze maritas proeqtTan dakavSirebiT datovebuliacebook-
4#12ivlisiagvistoseqtemberi
20
09
ninulia asaTiani
TaTia beriaSvili
sali
WiWinaZe
madona
terteraSvili
ako
axalaia
me kavkasiis media skolis me-3 kursis studenti var. SarSan swored iq gavige
jepras Sesaxeb da isic Sevityve, rom socialur gunds ayalibebda. aman
ganapiroba, is rom jepraSi movxvdi da male socialuri gundis wevri gavxdi.
zogadad sazogadoebasTan urTierTobis sfero yovelTvis mainteresebda,Tumca,
socialuri media gansakuTrebiT. albaT imitom, rom dRes TiTqmis yvela da
yvelaferi internetiT ukavSirdeba erTmaneTs da mec vfiqrob, rom
sazogadoebrivi urTierTobebis asawyobad es yvelaze martivi da iafi
saSualebaa. internetSi ganTavsebuli informacia imdenad swrafad vrceldeba,
rom sul raRac wamebSi SegiZlia Seityo axali ambis Sesaxeb, maSin roca
televiziT amas ramdenime saaTSi, an sulac meore dRes gaigeb. damerwmuneT, am
mizezebis CamoTvlis Semdeg, Znelia, socialurma mediam ar dagainteresos,
amitom mec „moviwamle“ socialuri mediiT!
pirvel rigSi madloba damfuZneblebs
piar skolis daarsebisTvis. rac Seexeba
maritas proeqts „piar skola 3 TveSi“
Zalian momwons. axla inglisSi vswavlob
da rom Camoval, aucileblad gavivli am
kurss. piar skolis Sesaxeb jer kidev
TbilisSi yofnisas Sevityve da axlac
sul Tvalyurs vadevneb axal ambebs
–is meSveobiT. maritas werilebi
saSualebas maZlevs, davakvirde piar
skolaSi swavlebis meTodsa da
leqciebis mimdinareobas.
idea magaria, Semsrulebeli magaria,
vinaidan dReSi 100-200 gverdis wakiTxva
miwevs xolme, unda vaRiaro, aris am
nawerSi raRac iseTi, rac migajaWvebs da
ar mogaSorebs. ase vityodi es niWia da mas
”sainteresod wera” hqvia. ara, yovelTvis
mifiqria da vambobdi, rom am skolaSi
Wkviani xalxi swavlobs-meTqi da kidev
vrwmundebi, ar vcdebodi. hoda ras
vambobdi, warmatebebs gisurveb da
rogorc ityvian ”mieci niWsa gza
farToo”. am gzas piar skola namdvilad
mogcems
marita, vaRiareb, mSurs Seni!!!
didi pasuxismgeblobaa rom
iyo piarskoleli, piar
skolaSi swavla ki CemTvis
privilegiaa.
Wish you good luck!
k o m e n t a r e b i
jepras TanamSromlebis saxelmZRvanelo
maqsimaluri aqtiuroba
sifrTxilis gamoCena
informaciis gamWvirvaloba
dauSvebelia
mniSvnelovania
kompaniis produqtis/servisis aRwerilobisa an
mimoxilvis sxvadasxva socialur saitebze
promouSeni
monawileobis miReba profesiasTan Tu dargTan
dakavSirebul sxvadasxva forumebze arsebul
diskusiebSi
monawileobis miReba onlain gamokiTxvebSi
imis gaTvaliswinebiT, rom zRvari pirad
cxovrebasa da samuSaos Soris TiTqmis aRar
arsebobs, yuradReba miaqcieT TiToeul Tqvens
gamonaTqvams Tu citatas.
naazrevis gamoqveynebamde unda gadamowmdes yvela
saxis informacia da mieTiTos informaciis wyaro
citatis gamoyenebis SemTxvevaSi savaldebuloa
wyaros miTiTeba
cru da gadaumowmebeli informaciis kompaniis
sxvadasxva socialur qselebze ganTavseba
plagiatoba
sxvisi komentaris gaqilikeba
Seuracxmyofeli, an ucenzuro sityvebiT saubari
gagrZeleba gv. 6
socialuri mediis mzardma popularobam mravali
kompania daainteresa da daarwmuna mis
sargeblianobaSi. dResdReobiT yvela wamyvani,Tu
saSualo firma Tavis politikas am qselze
dayrdnobiT agebs. misi meSveobiT komunikacia
ufro martivi da aqtiuri gaxda, ramac kompaniebs
axali gamowvevebi SesTavaza.
piarisa da marketinguli komunikaciebis kompania
jepra erT–erTi pirvelia saqarTveloSi,
romelmac qarTul internetsivrceSi socialuri
mediis ganviTarebaze daiwyo zrunva.
socialuri mediis politika SemuSavda
sa da is
direqtivebze dayrdnobiT da daefuZna jepras
socialuri komunikaciis interesebs.
aRniSnuli dokumenti momzadda jepras
socialuri mediis konsultantebis TinaTin
samyuraSvilisa da zurab balanCivaZis mier.
vacnobierebT, rom rogorc piar profesionalebi
Cven gansakuTrebul mdgomareobaSi varT: erTis
mxriv, Cveni movaleoba Cveni klientebis
sazogadoebasTan urTierTobis sakiTxebis marTva
da gaZRola, rac garkveul eTikur SezRudvebs
gviwesebs socialur mediaSi saqmianobisaTvis,
xolo meores mxriv,Cven pativs vcemT sayovelTaod
aRiarebul principebs adamianis uflebaTa da
TavisuflebaTa Sesaxeb, romelic daculia
saqarTvelos konstituciisa da saerTaSoriso
aqtebis mixedviT. am gamowvevis sapasuxod, Cveni
mizania, socialur mediaSi kompania iyos
warmodgenili aqtiuri formebiT da ramdenime
mniSvnelovani proeqti am sferoSi Tavadac
ganaxorcielos. socialur mediaSi Cveni
moqmedebis platforma mTlianad eyrdnoba
saerTaSoriso standartad miCneul debulebebs:
Cveni principebi am etapze Camoyalibebulia.
moxaruli viqnebiT, Tu dagvexmarebiT da
gagviziarebT gamocdilebas Cveni politikis
daxvewis mizniT.
Porter
Novell, SHIFT Communication– IPR–
http://creativecommons.org/licenses/by/3.0/.
socialur mediaSi versia #0.1#0.1
5 #12ivlisiagvistoseqtemberi
20
09
viyoT Tavazianebi
movekidoT saqmes pasuxismgeblobiT
davfiqrdeT, sanam gamovaqveynebT
arasdros
ar gamovexmauroT
ar ganvaTavsoT
movipovoT Rirebuli wevris statusi
gaviTvaliswinoT eTikis kodeqsebi
konstruqciulad vesaubroT maT,vinc ar iziarebs
Cvens mosazrebebs da radikalurad gansxvavebuli
Sexedulebebi gaaCnia.
radgan TiToeuli gamoqveynebuli komentari
gvakisrebs valdebulebas,rogorc sakuTari Tavis,
ise kompaniis winaSe. arasodes warmovadginoT
sakuTari Tavi, an kompania ise, rom amiT sxva
SecdomaSi SeviyvanoT. gvaxsovdes, rom Cvens mier
gacemuli nebismieri araswori informacia
SesaZlebelia, kompaniis sawinaaRmdegod iqnas
gamoyenebuli. nebismieri informacia unda
eTanadebodes jepras eTikis kodeqsis,
brendirebis wesebisa da Sinaganawesis principebs.
ar avyveT emociebs. SevecadoT, rom Cveni
komentari neitraluri pozicis gamomxatveli
iyos. visaubroT faqtebze dayrdnobiT da
diplomatiurad mivudgeT sakiTxs.
gamovaqveynoT Cveni kompaniis saxeliT komentari
raime saxis davasa Tu sasamarTlo processTan
dakavSirebiT. jepraSi am sakiTxebze
komentarisaTvis uflebamosil pirs warmoadgens
misi aRmasrulebeli direqtori.
socialur mediaSi wamoWril iseT Temebs,
romlebSic ganixileba ama Tu im kompaniis
krizisuli mdgomareoba.
kompaniis logo personalur onlain saitebze. nu
gamoviyenebT kompaniis saxels piradi
sargeblisTvis.
socialur media qselebSi (feisbuqi, tviteri,
linkedini da a.S) vweroT im Temebze, romlebSic
kompetenturebi varT.
gavecnoT saitebze ganTavsebul moxmarebis wesebs,
raTa vimoqmedoT keTilsindisierad.
pornografiuli da Zaladobrivi saitebis
linkebis miTiTeba
anonimuri komentarebis datoveba
sxva kompaniis reputaciis Selaxva
socialuri mediis arasworma gamoyenebam,
SesaZloa, ziani miayenos rogorc kompanias, ise
mis TanamSromlebsac. vinaidan jepras socialur
qselSi CarTulobas, kompaniis socialuri mediis
konsultantebi uzrunvelyofen, pasuxismgeblobis
didi wili maT ekisrebaT. amitom, mniSvnelovania,
jepras socialuri mediis politika sworad
daigegmos da gaziarebul iqnas yvela
TanamSromlis mier.
Cveni gulwrfeloba aisaxeba jepras socialuri
mediiis garemoSi. aqedan gamomdinare,
mniSvnelovania, mivuTiToT Cveni vinaoba,
saqmianobis sfero da kompania, romelSic
vmuSaobT.
gavmijnoT piradi mosazrebebi kompaniis
oficialuri Sexedulebebisagan. yovelTvis
mivuTiToT, piradia es Tu is mosazreba, Tu is
kompanias ekuTvnis.
vweroT lakoniuri da Rirebuli Sinaarsis mqone
winadadebebiT. gamoqveynebamde gadavamowmoT
informacia, mivuTiToT wyaros bmuli da
SevasworoT komentari orTografiuli,
punqtuaciuri da stilisturi kuTxiT. gvaxsovdes,
rom Cvens mier gamoqveynebuli yoveli informacia
sajaroa da xelmisawvdomia nebismieri
adamianisaTvis.
daSvebuli Secdoma gavasworoT myisierad da
m a d l o b a g a d a v u x a d o T m k i T x v e l s
yuradRebisaTvis.
kompaniis Sida an piradi informaciis
gamoqveynebisas vimoqmedoT TanamSromelTa
saerTo mosazrebis gaTvaliswinebiT, komentaris
gakeTebisas, viTxovoT nebarTva kompetenturi
pirisagan. davrwmundeT, rom Cveni namoqmedari
zians ar miayenebs kompaniis komerciul
saqmianobas da reputacias.
winaaRmdeg SemTxvevaSi, kompania itovebs nebarTvas, amoSalos
Tqven mier gavrcelebuli nebismieri informacia kompaniis
socialuri mediis saitebidan da gaanTavisuflos TanamSromeli
dakavebuli Tanamdebobidan. socialuri mediis TanamSromlebis
saxelmZRvanelo, specialuri danarTis (iseve rogorc eTikis
kodeqsi) saxiT,Sesulia jepras SromiT kontraqtebSi.
Cveni mizania:
viyoT gamWvirvaleni
viyoT auTenturebi
viyoT Tanamimdevruli
vaRiaroT Secdomebi
SevinarCunoT konfidencialuroba
6#12ivlisiagvistoseqtemberi
20
09
jepras TanamSromlebis saxelmZRvanelo
socialur mediaSi versia #0.1#0.1
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200924 ivliss gau-Tbilisis
piar skolaSi rigiT
meSvide gamosaSvebi saRamo
gaimarTa. studentebs
sertificirebuli
diplomebi leqtorebma
gadasces, xolo samma
saukeTeso studentma
yvela leqtoris mier
xelmowerili
sarekomendacio werili
miiRo.
piar skolis meSvide gamoSveba
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09
vebinari gaimarTeba oqtombers, dainteresebul
msmenels yvela kiTxvaze pasuxs kaxa maRraZe da
soso galumaSvili gascems.
26
24 seqtembers, gau-Tbilisis
piar skolaSi Ria karis dRe
gaimarTa. skolis menejmentma
studentebs ganaxlebuli
kursis struqtura gaacnes da
leqtorebi warudgines .
integrirebuli marketinguli
komunikaciebis saswavlo
kursze swavla 5 oqtombers
daiwyeba.
miuxedavad analogiuri
kursebis fasis matebisa piar
skolaSi integrirebuli
marketinguli komunikaciebis
saswavlo kursis Rirebuleba
ar gaizrdeba. safasuris
gadaxda sam etapad iqneba
SesaZlebeli.
piar skola msurvelebs integrirebuli
marketinguli komunikaciebis ganaxlebul
programas sTavazobs. siaxle Seexeba rogorc
leqtorebis gunds, aseve saswavlo programas.
“gau-Tbilisi piar skolam studentebis pirveli
nakadi 2007 wlis aprilSi miiRo. am dromde
skola 200-mde studentma daamTavra.
ganaxlda kursis programa, daemata axali sagnebi,
rogoricaa socialuri media da marketinguli
gegmis SemuSaveba.
programa Sedgeba 10 sagnisgan da oqtombris
kursebidan studentebs SesaZlebloba eqnebaT
airCion maTTvis sasurveli modeli da misi
gavlis Semdeg miiRon sabuTi kursis mosmenis
Sesaxeb.
wels, swavlebisas meti yuradReba praqtikul
mecadineobaze iqneba mimarTuli. garda amisa
piar skolis axali kursebiganaxlebuli programiT Catardeba
piar skolaSi Ria karis dRe gaimarTa
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gau-Tbilsiis piar skolis klubis prezentacia 1 oqtombers Sedga. prezentacias leqtorebi
da piar skolis kursdamTavrebulebi eswrebodnen. klubSi gawevrianeba SeuZlia skolis
yvela kursdamTavrebuls. uamrav siaxlesTan erTad, piar klubis wevris rekomendaciiT
misuli studenti specialur fasdaklebas miiRebs. am etapze klubSi asze meti studentia
gawevrianebuli.
piar skolis klubis prezentacia
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09
axali servis-centri axal misamarTze
induri gamofena-gayidvis sareklamo
kampania warmatebiT ganxorcielda
25 seqtembers gamofena-gayidvas
“saukeTeso indoeTidan 2009”
kvlav didubis sagamofeno
darbazi maspinZlobda. biTiel.jim
s a r e kl a m o k a m p a n i a 2 1
seqtembridan daiwyo. winaswar
SerCeuli da momzadebuli,
specialur maisurebsa da kepebSi
gamowyobili promo-gogonebi da
biWebi 10 dRis ganmavlobaSi
arig e bdn e n s a i nformacio
flaerebs da momxmareblebs
awodebdnen informacias induri
gamofena-gayidvis Sesaxeb. promo-
aqciebi Tbilisis sxvadasxva
ubanSi Catarda.
Tbilisis centralur
ubanSi, winaswar SerCeul
quCebsa da magistralebze
italiuri kompania
is axali servis centris
sareklamo flaerebi
darigda. kompaniam axal
servis centrSi misul
m o m x m a r e b l e b s
saavtomobilo zeTebze 15
procentiani fasdakleba
da sxvadasxva ufaso
momsaxureba SeTavaza.
Agip-
10#12ivlisiagvistoseqtemberi
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09
specialuri fasebi “Cemi saxlisgan”
italiuri tansacmlis
maRazia
TbilisSia
korporaciam “Cemi saxli”
7 agvistos gamarTa
samdRiani aqcia wyneTSi.
proeqtis
ganxorcielebisTvis
SerCeul iqna wyneTis
centraluri ubnebi da
yvelaze xalxmravali
adgilebi. promo-gogonebi
sami dRis ganmavlobaSi
axrocielebdnen sareklamo
flaerebis darigebas da
mosaxleobis informirebas
maRazia “Cemi saxlis”
specialuri aqciis Sesaxeb.
18 seqtembers TbilisSi italiuri
tansacmlis pirveli brend-maRazia
gaixsna, romelic qalebsa da
mamakacebs maRali xarisxis italiur
tansacmels sTavazobs. maRaziis
gaxsnasTan dakavSirebiT,13-15 seqtembers
Catarda promo aqcia, romelic drosac
Tbilisis mosaxleobas saSualeba mieca
gascnoboda maRaziis sainformacio
flaerebs. proeqtis ganxorcilebisTvis
SeirCa Tbilisis xalxmravali ubnebi:
vake,saburTalo,plexanovi...
ALCOTT
11 #12ivlisiagvistoseqtemberi
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09
kompiuteruli momsaxurebis kompaniis
promouSenma warmatebiT Caiara
ganaxlebuli saiti
17 agvistos TbilisSi Catarda kompiuteruli momsaxurebis kompania –s sainformacio-sareklamo
kamapnaia. biTiel.jim promo aqcia manqanebiT datvirTul quCebSi,gzajvaredinebsa da eleqtroteqnikis maRaziebTan
Caatara. proeqtis mizans momxmareblisTvis kompiuteruli momsaxurebis farTo arCevanis gacnoba da specialuri
servisebis SeTavazeba warmoadgenda.
PC House
marketinguli komunikaciebis
saagento biTiel.jim daasrula
saitis ganaxlebaze muSaoba da axal
saitTan erTad mravalferovan
serviss gTavazobT.
marketinguli komunikaciebis
saagentos erTerTi ZiriTadi
mimarTulebaa kurierebis servisi –
“xelidan xelSi”, romelic
gTavazobT sakuriero momsaxurebis
srul pakets, maT Soris :
mosawvevebisa da sasaCuqre paketebis
gavrceleba, pirdapiri gzavnilebi
da aramisamarTuli gzavnilebi.
s a a g e n t o m a s e v e d a i w y o
marketinguli da loialurobis
programebis ganxorcielbac,
rogoricaa Treid-marketingi,seils-
marketingi, ivenT marketingi, baz-
marketingi da sxva.
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09
PC house
“Tbilisis politikuri
swavlebis skolis”
msmenelis rangSi jepras
aRmasrulebelma
direqtorma kaxa maRraZem
monawileoba miiRo
strasburgSi, evrosabWos
mier organizebul
saerTaSoriso
RonisZiebaSi _
“zafxulis universiteti
demokratiisTvis”.
saqarTvelos
warmomadgenlebis garda,
universitets 15
sxvadasxva qveynis
delegacia stumrobda.
jepram “baltikas” media
momsaxurebaze gamocxadebul
tenderSi gaimarjva da wlis
bolomde sainformacio
uzrunveloyofis Sesaxeb
kontraqti gaaforma.
ludsaxarSi kompania
“baltikam” produqciis
eqsportireba amjerad
sazRvrebs gareT arsebuli
sawarmoo sivrcidan daiwyo.
azerbaijanSi arsebuli
kompaniis kuTvnilma qarxanam
“baltika-baqo” saqarTveloSi
pirveli saeqsporto
produqcia ukve gamoagzavna.
azerbaijanSi warmoebuli
“baltikas” markis ludi
qarTveli momxmareblisTvis
ruseTidan Setanil
produqciasTan SedarebiT
Rirebulebis TvalsazrisiT
ufro xelmisawvdomi iqneba.
jepram “baltikas” momsaxurebaze kontraqti gaaforma
kaxa maRraZem evrosabWos mier organizebul
saerTaSoriso RonisZiebaSi miiRo monawileoba
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12 seqtembers jepras ufrosma konsultantma kaxa maRraZem
ltolvilTa da gansaxlebis saministros maRali da saSualo donis
menejmentis gasvliTi samuSao Sexvedra Caatara, romelSic
partniorebi-saqarTvelos trenerebic monawileobdnen. Sexv dra miznad
isaxavda strat giuli dagegmarebis procesis daskvniT etapze
ltolvilTa da gansaxlebis saministros axali, samwliani
sakomunikacio-piar strategiis samuSao variantis ganxilvas.
jepras konsultantebma ltolvilTa da gansaxlebis saminisitros
sakomunikacio strat giis SemuSaveba daasrules, SegaxsenebT, rom
pirveli samuSao variantis prezentacia 20 agvistos Sedga. proeqti
is is mier xorcieldeba.
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USAID Forecast project--
jepram ltolvilTa da gansaxlebis saministros
sakomunikacio strategiaze muSaoba daasrula
Roris gripis pandemias specialuri media-seminari mieZRvna
10 agvistos, sastumro “TorSi” Roris gripis
pandemiasTan dakavSirebiT specialuri media-seminari
gaimarTa. seminars uZRvebodnen profesori Tengiz
cercvaZe da Sevicaruli kompania “hofman la roSis”
samedicino direqtori nino goCitaSvili.
specialistebma mowveul Jurnalistebs Roris gripis
pandemiis dRevandeli mdgomareobis, daavadebis
warmoqmnisa da ganviTarebis, mkurnalobis ZiriTadi
meTodebi gaacnes.
jandacvis msoflio organizacia
rekomendacias tamiflus uwevs
kompania “roSi” 2009 wels gripis pandemiis
menejmentis Sesaxeb jandacvis msoflio organizaciis
mier gamoqveynebul saxelmZRvanelo rekomendaciebs
miesalmeba. saxelmZRvanelos mixedviT calsaxad
rekomendirebulia tamiflus gamoyeneba pandemuri
gripis mZime SemTxvevebis samkurnalod pacientebis
yvela jgufSi da iZleva zust miTiTebas Tu rogor
gamoiyenon antivirusuli preparatebi pandemuri
virusiT inficirebul pacientebSi.
(N1N1)
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10 seqtembers, CaqvSi
socialuri momsaxurebis
saagentos iniciativiT
media-turi gaimarTa.
damswre Jurnalistebs
saagentos saqmianoba,
socialuri daxmarebis
sistemaSi ganxorcielebuli
da dagegmili reformebis
pirveli etapis Sedegebis
analizi gaacnes.
socialuri momsaxurebis
saagentos direqtorma
andria uruSaZem
JurnalistebTan Sexvedrisas
siRaribis zRvars qveviT
myofi mosaxleobis
socialuri daxmarebis
arsebuli meTodologiis
gadaxedvisa da
administrirebis axali
wesebis saWiroebis Sesaxeb
isaubra.
7 seqtembers, CaqvSi
socialuri momsaxurebis
saagentom arasamTavrobo
da saerTaSoriso
organizaciebis
warmomadgenlebTan
Sexvedra gamarTa.
Sexvedraze ganxilul iqna
saagentos mier
socialuri daxmarebis
sistemaSi
ganxorcielebuli
reformebi, aseve
sistemis srulyofis
procesSi arasamTavrobo
organizaciebis CarTvis
SesaZlo meqanizmebi.
Sexvedris dasasruls
gaimarTa diskusia
socialuri daxmarebis
programis
administrirebaSi
arasamTavrobo
organizaciebis rolis
gazrdisTvis.
media-turiCaqvSi
socialuri momsaxurebis saagento arasamTavrobo da
saerTaSoriso organizaciebs Sexvda
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USAID PAR (Public Administrative Raform)--is programa is
mxardaWeriT iusticiis saministros sakomunikacio
strategiis proeqtis farglebSi, saministros
sazogadoebasTan urTierTobis sammarTvelosa da ssp-is
TanamSromlebma sakomunikacio samoqmedo gegmebze muSaoba
daaasrules. iusticiis saminsitros samwliani sakomunikacio
strategia da saqmianobis koordinacia jepras
konsultantebma daamuSaves da ganaxorcieles.
“sakomunikacios strategiis Seqmna saqarTvelos iusticiis
saministros surviliT iyo ganpirobebuli, kerZod, gaizardos
saministrosa da misi sakomunikacio erTeulebis Sedegianoba
da momdevno sami wlis ganmavlobaSi sazogadoebasTan
urTierToba gaxdes maqsimalurad efeqtiani,” _ aRniSnavs
“jepras” direqtori kaxa maRraZe.
strategiis Seqmnis mizans sazogadoebasTan farTo dialogis
warmoeba warmoadgenda, rac Tavis mxriv SesaZlebelia
moqalaqeebTan ormxrivi, ganuwyveteli komunikaciis
warmarTvis, sazogadoebis sxvadasxva fenebisTvis aucilebeli
da saWiro informaciis miwodebis gziT.
iusticiis saministros strategiuli gegmis momzadebis
procesSi dasaxul miznebTan Sesabamisobis dadgenis,Zlieri da
susti mxareebis identificirebis, saWiro struquturli da
funqcionaluri cvlilebebis gansazRvris mizniT,
saministrosa da mis qve-uwyebebis mimdinare sakomunikacio
aqtivobebis Sewavla da analizi ganxorcielda.
“strategiuli sakomunikacio miznebidan gamomdinare
saminsitros sazogadoebasTan urTiertobis gundma Seadgina
konkretuli aqtivobebisgan Semdgari samwliani, detaluri
samoqmedo gegma, romeliTac moscemul peridoSi
ixelmZrvanelebs. “amasTan, Seiqmna mocemuli stratgeiis
monitoringisa da Sefasebis procedurac, romelic miscems
komunikaciezepasuximgebel pirebs garkveuli periodulobiT
stratgeiisa da samoqmedo gegmebis daxvewis SaSualebas, maT
Soris mimdinare gare da Sida cvlilebebisa da axali
gamowvevebis gaTvaliswinebiT,” – strategiuli gegmis
upiratesobebze saubrobs “jepras” direqtori.
-s programa -is mier gamocxadebul tenderSi,
romelic iusticiis saminsitros samwliani sakomunikacio
stratgeiiisa da samuSo gegmis SemuSavbeas gulisxmobda,
kompania -m da jepram gaimarjves. sakomunikacio
stratgeiaze muSaoba ivnisidan daiwyo. 3 Tvis ganmvalobaSi
proeqtze jepras 4 ufrosi konsultanti muSaobda. saqminoba
ramdenime etaps moicavda, maT Soris rogoricaa, dokumnetis
Seswavla, interviuebi, aqtivobebis Sefaseba, Sexvedrebi,
sakomunikacio strategiisa da samoqmedo ggemebis SemuSaveba.
USAID PAR
IMG
iusticiis saministros sakomunikacio
strategia jepras eqspertebma daamuSaves
jepras aRmasrulebelma direqtorma rusTavSi treningebi Caatara
jepras aRmasrulebelma
direqtorma kaxa maRraZem qvemo
qarTlis arasamTavrobo
organizaciebis
warmoamdgenlebisTvis
Catarebul trening-seminari
“sazogadoebasTan urTierTobebi
da moqalaqeTa monawileoba”
Caatara. treningi jerman
marSal fondisa da aSS-s
saelCos mxardaWeriT mimdinare
“samoqalaqo monawileobis
proeqtis” farglebSi gaimarTa.
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