geosurf plus overview
TRANSCRIPT
Sept. 2011
GeoSurf Plus BetaOverview
Presentation Scope
What is GeoSurf Plus?
How it Can Help You
Getting Started
Beta Product Restrictions
Pricing
What is GeoSurf Plus?
Clicking the icon will open a new window with a comprehensive interactive report on the designated site, unveiling:
List of advertisers whose ads ran on the site, including a breakdown of their campaigns and share of voice on the site.
List of campaigns including their category, formats, landing pages, and downloadable creatives artwork.
List of mediators involved with the site, including their share of voice, campaign list and ad server.
All reports are available for multiple locations* for the last 7 days.*Locations supported in GeoSurf Plus v 4.0 are: United States, United Kingdom, Germany, Netherlands, France, Spain, and Italy
GeoSurf Plus enables you to expose a site’s complete eco-system with a single click.
What is GeoSurf Plus?
The GeoSurf + Report
Dropdown with the list of locations supported
Overview statistics on the selected site
Drilled down report shows details on selected advertisers, mediators, and campaigns.
Viewing options: list, expanded details, chart/graph, and export to csv.
What is GeoSurf Plus?
List of Advertisers
Clicking on a specific advertiser will display the list of his campaigns
Share of Voice of each advertiser displays the advertising weight of each advertiser as a percentage of the total ads
displayed on the site.
What is GeoSurf Plus?
List of Campaigns
Clicking on “Details” displays the campaign’s
creative artwork by format & size
What is GeoSurf Plus?
Creatives of a Campaign
Easily download all creatives with a single click
What is GeoSurf Plus?
List of Mediators
Clicking on a specific mediator will display the list of domains of that mediator
What is GeoSurf Plus?
Submit New SiteGeoSurf Plus helps you to better profile a site. It can be even further leveraged as service.
Currently, in its beta phase, free of charge you can request analysis reports on the sites you’re most interested in.
We’ll simply verify the following before approving your requested sites: Site is running display campaigns Site is geo targeting to the list of currently supported locations
What is GeoSurf Plus?
Submit a New SiteHow to submit site requests:1. While browsing the requested site, click the GeoSurf Plus icon. If the site is not
currently being monitored, you will be presented with the following message:
Click the submit button to request the site. Our product team will verify that the site can be monitored.
2. Enterprise accounts may contact their account manager and send a list of requested sites as a CSV file.
How you will know that the site was added:Our product team will update you on requested sites that are added to our system. When a site is added, its data will be displayed like the sites that are already monitored.
How Will GeoSurf Plus Help You?
GeoSurf Plus empowers advertisers, publishers, ad networks, agencies, and affiliate networks by providing valuable insights for:
Media Team: Profile the sites to recruit and continue monitoring your publishers.
Sales Team: Source new clients and unveil their operations.
BD: Uncover the full eco-system, including mediators and other players involved in each entity.
All: Slash manual research time by using the automated system to drastically increase your team's productivity.
How Will GeoSurf Plus Help You?
Check if specific sites fit your offering by exploring their eco-system : Get comprehensive reports on sites’ eco-system with a single click Receive reports per location including: list advertisers, campaigns and
mediators active in the site with their critical information and statistics
Profile your competitors' campaigns For: sales team, account manager, media buyer, creative teams Track mass campaigns across multiple locations and industries Increase exposure to your competitors’ campaigns
How You Can Start Using GeoSurf Plus ?
Download the new version (Version 4.0) of GeoSurf from our website www.GeoSurf.com
While browsing a specific site, click the new Geosurf+ icon and get the report
Beta Product Restriction
We monitor more than 5,000 top sites. However, the sites that interest you may not be part of our list.We constantly expand our list per customers’ requests. In case a site is not currently monitored, click the submit to post a
request for consideration. This is one of the most exciting services offered by GeoSurf Plus
Not all locations are currently supportedWe will add new locations in future releases per customers’ requests.
The system presents most, but not all, of the campaigns/advertisers to increase your exposure
GeoSurf Plus Pricing
BETA: GeoSurf Plus is currently in beta phase and is therefore free of charge for GeoSurf Toolbar users for the next quarter.
In the future, pricing will be established according to usage and additional functionality that will be part of GeoSurf Plus
Thank You
Thank you for your interest in GeoSurf Plus.
We are very interested in your feedback, comments, and suggestions. Your input assists us in creating extraordinary products to meet your needs. Please take a few moments to share your thoughts with us.
Gali MoualemVP, Productand the entire GeoSurf Plus Product Team