georgia southern athletics branding guideapr 19, 2016 · georgia southern athletics branding guide...
TRANSCRIPT
VISUALVISUALIDENTITYIDENTITY
GUIDEGUIDE2020-212020-21
WHO WE AREWHO WE AREWe are Georgia Southern.
Our colors are blue and white.
We call ourselves the Eagles.
Our weekends begin on Thursday.
And folks, you just can’t beat that…and you just can’t beat Georgia Southern. And you ain’t seen nothin’ yet.
-Erk Russell
NAVY BLUE
PRINTPMS282
PROCESSC: 100M: 70Y: 0
K: 75
DIGITALRGB R: 4
G: 28B: 66WEB
#041e42
WHITE
PRINTPMS
-
PROCESSC: 0M: 0Y: 0K: 0
DIGITALRGB
R: 255G: 255B: 255WEB
#ffffff
SECONDARYACCENT
GRAY
PRINTPMS429
PROCESSC: 21M: 11Y: 9
K: 22
DIGITALRGB
R: 165G: 172B: 175WEB
#a5acaf
GOLD
PRINTPMS
872 (Metallic)
4505 (Non-Metallic)
PROCESSC: 40M: 43Y: 84K: 8
DIGITALRGB
R: 142G: 109B: 37WEB
#a99260
COLORSCOLORS&&
LOGOSLOGOS
PRIMARY LOGO
WORDMARKS
SECONDARY LOGOS
COLORSCOLORS&&
LOGOSLOGOS
DO NOT USE THESE LOGOS
RETIRED LOGOThis logo was retired by the Athletics
Department in 2011.
ACADEMIC LOGOUse of this logo by the Athletics
Department is not sanctioned by the University.
RETIRED LOGOThis logo retired by the Athletics
Department in 2008.
INCORRECT COLORSCorrect colors are Navy Blue, Grey and
Gold rather than the light blue as seen above.
INCORRECT VERSIONThe G and S should have the same size and weight.
COLORSCOLORS&&
LOGOSLOGOS
NORWESTERNORWESTERABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ
12345678901234567890
D-DIN CONDENSED BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
D-DIN CONDENSED REGULARABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
FONT FAMILIESFONT FAMILIES
MilkshakeABCDEFGHIJKLMNOPQRS T UV WXYZ
abcdefghijklmnopqrstuvwxyz1234567890
THIRD RAILABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
ADDITIONALADDITIONALFONT OPTIONSFONT OPTIONS
These additional fonts for the 2020-21 campaign should be used sparingly with approval from the Creative Services Department.
SOCIAL MEDIA GRAPHIC EXAMPLESSOCIAL MEDIA GRAPHIC EXAMPLES
WHEN IN DOUBT, CONTACT CREATIVE SERVICES FOR HELPAJ HENDERSONGraphic Designer / Photographer
[email protected]: bigfudgephotoTw: AJHenderson_SID
JEREMY WYNDERVideo Producer
BRYAN JOHNSTONAssoc. AD for PR & Communications
[email protected]: JohnstonBryan
MEGAN LEBENSocial Media Expert
[email protected]: MeganLebenIG: meganleben19
GEORGIA SOUTHERN ATHLETICSGEORGIA SOUTHERN ATHLETICSCREATIVE SERVICESCREATIVE SERVICES
THIS ISTHIS ISA LIVINGA LIVINGDOCUMENTDOCUMENT
As with everything in the college sports world, the Georgia Southern Athletics Visual Identity is a constantly evolving entity. We know there will be more touchpoints to consider and elements that may require additional definition as issues arise. As such, this document will need to be updated and recirculated as revisions are made.
If you have questions about how to apply any of the elements in this
document, please reach out to:
AJ HendersonGraphic Designer/[email protected][912] 678-5052
Version 1.0 - Published June 2020