Saturday, April 15, 2023 1

Tourism in Mtskheta, Georgia

Stefan Raychev 3417086

Atlanta Dutta 3433428

STUDY PROJECT: SUSTAINABLE TOURISM IN MTSKHETA, GEORGIA

Content

• Introduction

• Georgian Tourism Overview

• Tourism Overview of MTSKHETA

• Tourist attractions in Mtskheta

• Various Dynamics of Tourists

• Tourism Development and Initiatives in Mtskheta

• Conclusion

Saturday, April 15, 2023 3

Georgia Tourism Overview

• 2 822 363 people in 2011, 39 % growth.• 4 389 256 people in 2012, 56 % growth• 0.12% in 2007 to 0.29% in 2011 • 8 national parks and 31 protected areas• 103 resorts & 12 000 cultural & historical monuments• 2400 springs of mineral waters

• High season July & August

• International arrivals from Turkey, Azerbaijan and Armenia occupy the top three 76%

• Seaside region of Ajara and the capital Tbilisi dominate the Georgian hotel market

• 1051 accommodation ; 34 751 beds

• Open sky policy from 2005 • Major airlines operating in

Georgia are: Georgian Airways, Turkish Airlines, Lufthansa, BMI, Pegasus, Fly Dubai, Fly Georgia

Source: The Ministry of International Affairs

Figure 1

Saturday, April 15, 2023 4

Georgia Tourism Overview

1. International arrivals transport • 47% by bus• 28% by car• 15% by airlines

2. No visa policy for 87 countries

3. GNTA focus on MICE, wine, eco and adventure tourism besides the cultural and religious tourism.

4. European Youth Olympic Festival 2015

Figure 2

Saturday, April 15, 2023 5

Bed capacity by regions Number of accommodation units

2012

Saturday, April 15, 2023 6

Mtskheta Attractions

Source: Tripadvisor

Jvari Church Svetitskhoveli Cathedral

Samtavro Church Bebris Tskihe Fortress

Saturday, April 15, 2023 7

Mtskheta Events

• Georgian Wine Festival

• Georgian Open Air Balloon Competition in October

• Georgian Fruit Festival

Source: ibtmworld

Saturday, April 15, 2023 8

Most Visited Destination • 8.2% tourism visit for the purpose of Holiday, leisure and tourism

• Total Count of tourists 5.0%

Saturday, April 15, 2023 9

Purpose of Visit Tourism types

Saturday, April 15, 2023 10

Mtskheta Tourism Strategy

• Development of tourism routes • Parking area development• Conservation of culture and heritage buildings• Tourism consulting and marketing firm • World Heritage Fund 4 approved, 96 160 USD

Overview

• Cultural tourism• Religious tourism • Eco tourism • Wine tourism• Ethno tourism

• 17 Accommodation via Booking, while 102 in Mtkheta-Mtianeti (region)

Source: Tikatours

Saturday, April 15, 2023 11

Mtskheta Tourism Information Centresince 2006Address: 3, Arsukidze str. Phone: (+995 32) 2512128E-mal: ticmtskheta@gmail.comWeb: www.georgia.travel, www.gnta.geWorking days: Every day Working hours: 10:00 – 18:00 (winter), 10:00 – 19:00 (summer)

Source: Virtual Tourist

Mtskheta Tourism & Transport

• Bus• ‘’Marshrutka’’• Taxi

1 GEL = 0.41 Euro

‘’You could arrive there by taxi, you could bargain with the driver and you must pay no more than 20 USD for a trip there including a waiting of 2-3 hrs. for visiting’’

Saturday, April 15, 2023 12

Food & Wine

• The Chamber of Wine

69 Aghmashenebeli street Mtskheta, Georgia +995 322 24 00 30• Iago's Winery Chardakhi

+995 593 35 24 26• Chateau Mukhrani

www.mukhrani.com Didube Plaza Building, III floor 116 Akaki Tsereteli Ave, Tbilisi, Georgia +995 322 20 18 78

Chateau Mukhrani Wine Tours

Restaurant Georgian Chamber of Wine

Saturday, April 15, 2023 13Source: Tripadvisor

Khinkali Dumplings

Saturday, April 15, 2023 14

Khachapuri Lobio

Saturday, April 15, 2023 15

TOURISM SECTOR DEVELOPMENT INITIATIVES

• International assistance: Study and development of Mtskheta heritage

and Tourists master plan( 2014, Unesco)

• The Roads Department of Georgia, Regional Development of Roadways,

5 year plan project

• Transport Information centre,2006

• USAID: Promotes Tourism Development, Mtskheta 2013

• Solimar International: Consulting Specialist and Marketing firm

THERE IS HUGE POTENTIAL OF TOURISM AND AGRICULTURE DEVELOPMENT IN MTSKHETA-

MTIANETI

“Strong Region – for Strong Georgia”

Irakli Garibashvili

PRIME MINISTER

STUDY PROJECT: SUSTAINABLE TOURISM IN MTSKHETA, GEORGIA

Saturday, April 15, 2023 17

Thank you

Saturday, April 15, 2023 18

Reference list

1.Picture http://www.tikatours.com2. Picture http://www.ibtmworld.com/__novadocuments/60223?v=635452538987070000 3. Picture http://www.tripadvisor.de/ (2015, 02). Retrieved from http://www-wds.worldbank.org /: http://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2015/02/18/000371432_20150218140124/Rendered/INDEX/E47520V20ECA0E00Box385438B00PUBLIC0.txt 4. Administration, G. N. (2012). Georgian Tourism Industry Overview . Tbilisi, Georgia: GNTA.Fund, I. M. (2006). Staff County Reports . IMF.5. Heimann.L. (2014). Solimar International. Retrieved 04 20, 2015, from http://www.solimarinternational.com/: http://www.solimarinternational.com/resources-page/blog/item/172-taking-the-next-steps-in-tourism-operations-and-development-in-the-republic-of-georgia 6. Trip Advisor. (n.d.). Retrieved 04 19, 2015, from http://www.tripadvisor.com/ http://www.tripadvisor.com/Attraction_Review-g1598759-d6440646-Reviews-Chateau_Mukhrani_Wine_Tours-Mtskheta_Mtskheta_Mtianeti_Region.html 7. Virtual tourist. (n.d.). Retrieved 04 20, 2015, from http://www.virtualtourist.com/travel/Middle_East/Georgia/Mtskheta-1717553/Transportation-Mtskheta-TG-C-1.html

8.http://www.globalunigroup.ge/files/outlook_of_georgia.pdf 9.http://eujournal.org/index.php/esj/article/viewFile/4787/4603

Saturday, April 15, 2023 19

10. (2015, 02). Retrieved from http://www-wds.worldbank.org/: http://

www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2015/02/18/000371432_20150218140124/Render

ed/INDEX/E47520V20ECA0E00Box385438B00PUBLIC0.txt

11. Administration, G. N. (2012). Georgian Tourism Industry Overview . Tbilisi, Georgia: GNTA.

12. Fund, I. M. (2006). Staff County Reports . IMF.

13. Heimann.L. (2014). Solimar International. Retrieved 04 20, 2015, from http://www.solimarinternational.com/:

http://www.solimarinternational.com/resources-page/blog/item/172-taking-the-next-steps-in-tourism-operations-and-

development-in-the-republic-of-georgia

14. Trip Advisor. (n.d.). Retrieved 04 19, 2015, from http://www.tripadvisor.com/:

http://www.tripadvisor.com/Attraction_Review-g1598759-d6440646-Reviews-Chateau_Mukhrani_Wine_Tours-

Mtskheta_Mtskheta_Mtianeti_Region.html

15. Virtual tourist. (n.d.). Retrieved 04 20, 2015, from http://www.virtualtourist.com/travel/Middle_East/Georgia/Mtskheta-

1717553/Transportation-Mtskheta-TG-C-1.html