Partnership for Road Safety Foundation

Georgia Alliance for Safe Roads

ScopeScope of the Problem of the Problem

Growth in registered vehicles in Georgia over the period 2004-2008 increased by 91%.

In 2008, 867 were killed and 9063 injured or disabled in car accidents.

48% of road deaths and 68% of injuries occur in urban areas

The number of deaths during accidents equals to 18.2 deaths per 100,000 people. It is a10 times greater than the best EU countries.

Some estimation shows that, already 20-30% of the beds in emergency rooms of some Georgian hospitals are taken up with road accident victims;

Compare to Diseases in 2008Compare to Diseases in 2008

1. Blood circulation diseases – 27579

2. Tumors / cancer – 4661

3. Digest diseases - 1260

4. Respiratory obstruction – 1237

5. Motor vehicle accidents – 867

Major RiskMajor Risk FactorsFactors

Poorly Designed Infrastructure

Poor Car Conditions

Inappropriate Behavior of Road Participants ( Speeding , Drinking and Driving, non use of Seat Belts and Child Restraints, Pedestrians )

Founded in 2006 by FIA Foundation with support of Georgian Automobile Federation, Civil Society Institute, BTKK policy research group;

Main goal is to change people’s attitude and behavior towards road safety issue through implementing public awareness campaigns;

Public Opinion Survey on Road Safety Issues

Explore and analyze road safety legislation and initiate necessary amendments

Partnership For Road SafetyPartnership For Road Safety

In 2009, PfRS launched a “Georgia Alliance for Safe Roads” project, with support of USAID, BP, Ministry of Education and Science, Embassy of the Kingdom of the Netherlands in Georgia, Embassy of U.S. in Georgia, Georgian Automobile Federation, Magazine “Auto Bild”, TV Programme “Saimedo Auto”

Sub-projects: Seat Belt Promotion and Youth Road Safety Education

Project is carried out under the auspices of the First Lady of Georgia

Projects and Activities Projects and Activities

Seat Belt and Youth Seat Belt and Youth EducationEducation

Reduced the risk of injury by 40- 60%Does not allow to fall out from the carSpreads the impact on the whole body Most effective on low speedsStrengthens road safety culture in general

Young people will get greater awareness of road safety and acquire necessary skills

They will understand risks which result from inappropriate behaviour on the roads

Seat Belt ProjectSeat Belt Project Active public awareness campaigns on seatbelts in partnerships with

government, media, businesses and NGOs; Radio PSAs, Promotional Videos Posters, cards, leaflets which were distributed in 150 hospitals Door to Door Campaign, aims spread information on seat belt Adoption of wearing seat belts on urban roads Research - 2 % on urban roads, 41% on the highway wear seatbelts;

Youth Road Safety EducationYouth Road Safety Education

Programme was piloted in 48 schools of Georgia in 3rd and 4th classes, additionally 30 schools will join the project

Totally 20 000 pupils will be involved in the project New books, film for children and visual tools were created and distributed According to the pre –post programme research knowledge level of children was

increased by 38% Road safety events were conducted in Tbilisi, Kutaisi and Rustavi schools

How to tackle the problems How to tackle the problems Development of road infrastructure Increase of technical standards of carsInvesting more resources in public awareness raising on

road safety with objective to change the attitude and behaviour

To establish the road safety education training in the secondary schools

To make the use of seat belts mandatory on all roads Ensure the enforcement of existing laws related to drink

driving, speeding and other violations

Please visit www.safedrive.ge

Thanks for your attention!