GEORGETOWN ATHLETICS BRAND & VISUAL IDENTITYG U I D E L I N E S F O R I N T E R N A L & E X T E R N A L U S E

INTRODUCTIONThe Georgetown Univers i ty Ath le t ics brand ident i ty is s teeped in t radi t ion pa i r ing an iconic logo wi th consistency in v isual imagery and assets .

The ath le t ic brand marks are pr imar ly reserved for in tercol leg iate a th le t ics and the i r par tners . At no t ime should any of the marks be modi f ied , s t re tched or d is tor ted and there must be c lear space around the marks.

The marks cannot be used in any color combinat ions other than those speci f ica l ly ca l led out in the Georgetown brand and v isual ident i ty guide l ines. Some color var ia t ions are acceptable for re ta i l consumer products; however, pr ior approval must be g iven by Georgetown Univers i ty Ath le t ics .

Use of these marks for commercia l purposes requires permission or l icensure f rom Georgetown Univers i ty Ath le t ics . Requests for such use should be d i rected to Senior Associate AD for External Af fa i rs Dan O’Nei l a t d jo23@georgetown.edu. Al l requests wi l l be rev iewed for the edi tor ia l use of Georgetown Athlet ics logos on a case by case basis .

PRIMARY LOGOThe t rademarked Georgetown “G” is the pr imary logo of the Georgetown Univers i ty Ath le t ics Depar tment . I ts preferred use is a b lue f i l l w i th a gray or whi te s t roke. However, o ther vers ions ex is t for d i f ferent backgrounds.

These logos are in tended to be used as a s tandalone and should not be a l tered in any way, inc luding the f i l l o f the G or anyth ing p laced behind, in f ront or above the logo. Text is a l lowed below the logo but p lacement of the text must have pr ior approval before use.

TWO COLOR OPTIONS, PRESENTED AS PREFERRED ON DIFFERING BACKGROUNDS

ONE COLOR OPTIONS ARE ONLY THE STROKE OF THE LOGO - THE F ILL SHOULD NEVER BE USED WITHOUT THE STROKE

SECONDARY LOGOThe t rademarked Georgetown “bul ldog” is the secondary logo of the Georgetown Univers i ty Ath le t ics Depar tment . I ts preferred use is a two color logo. However, o ther vers ions ex is t for d i f ferent backgrounds.

These logos are in tended to be used as a s tandalone and should not be a l tered in any way, inc luding anyth ing p laced behind, in f ront or above the logo. Text is a l lowed below the logo but p lacement of the text must have pr ior approval before use.

TWO COLOR OPTIONS, PRESENTED AS PREFERRED ON DIFFERING BACKGROUNDS

ONE COLOR OPTIONS, PRESENTED AS PREFERRED ON DIFFERING BACKGROUNDS

BULLDOG WITH A STROKE, PREFERRED FOR BLUE OR DARK BACKGROUNDS

WORDMARKThe t rademarked “block Georgetown” is the wordmark of the Georgetown Univers i ty Ath le t ics Depar tment . I ts preferred use is a one color wordmark . In ternal ly, a s t roke may be appl ied when necessary. Adding a s t roke is prohib i ted in external use.

ONE COLOR OPTIONS, PRESENTED AS PREFERRED ON DIFFERING BACKGROUNDS

TWO COLOR OPTIONS INCLUDE A STROKE AND ARE FOR INTERNAL USE ONLY

PATTERNThe kente pat tern is synonymous wi th Georgetown Univers i ty Ath le t ics and or ig inated wi th the men’s basketbal l program dur ing the 1990s. The pat tern is exc lus ive ly used internal ly wi th in the depar tment and is par t o f the v isual brand of a th le t ics .

KENTE PATTERN

COLORS & VISUAL IDENTITYThe of f ic ia l co lors of the Georgetown Univers i ty Ath le t ics Depar tment are b lue and gray wi th the use of whi te and b lack as needed. Ter t iary colors on uni forms are used by Nike and are s t r ic t ly for in ternal use and not for outs ide vendors .

DIGITAL PRINT

BLUE R G B4 30 66

HEX: 041E42

C M Y K100 90 13 68 PANTONE 282

GRAY R G B175 169 160

HEX: AFA9A0

C M Y K10 11 17 27 PANTONE 401

WHITE R G B255 255 255

HEX: #FFFFFF

C M Y K0 0 0 0

BLACK R G B0 0 0

HEX: #000000

C M Y K0 0 0 100 PROCESS: BLACK