george vardaxoglou: diffusing innovations in the present ict market (langterra talk...

Dr Georgios Vardaxoglou

Diffusing Innovations in the present ICT market: models, key ideas and flaws.Athena RIC,April 29, Athens.

Overview

Introductiondefining innovationDiffusion of Innovations technology acceptance modelKnowledge/Learning open innovationKey Points

You are here

Dr Georgios VardaxoglouE-mail: [email protected], W: www.about.me/vardaxoglou

Introduction

PhD in Innovation Management – University of Leeds.

My passion is to inspire innovation in challenging contexts.

Member of the Centre for Technology, Innovation and Entrepreneurship (UK) and acts as an Innovation Consultant (Greece).


Overview


You are here


Why defining innovation?


“an idea, practice, or object that is perceived as new by an individual or other unit of adoption. The idea may or may not be “objectively” new (as measured by the lapse of time since its first use or discovery).”

Source: Rogers 2003

What exactly is innovation?


“an activity that presents people with alternative tools and ways of completing everyday tasks and solving a variety of problems in ways not possible without the innovation.”

Source: Russell and Schneiderheinze 2005



“a complex series of developments from the generation of new ideas or behaviours to development to implementation in an attempt to reflect and respond to technological or market challenges.”

Sources: Damanpour 1996, Blackler, Crump and McDonald 1999, Hage 1999.



definitionInnovation = (Idea or Invention) +

Implementation + Exploitation Source: J Singh, A Agrawal 2011


Overview


You are here


Diffusion of Innovations (Rogers)

a starting point for our understanding of technological innovation.

** the innovation’s design features and characteristics determine the relative success of an innovation.


Innovation’s design characteristics: Relative advantage. Compatibility. Complexity. Trialability. Observability. [Re-invention].

Diffusion of Innovations


Assumptions:an innovation,1 individual vs. 1 individual not

familiar with innovation,communication channels.

Diffusion of Innovations


Diffusion of Innovations in detail


Overview


You are here


Technology Acceptance Model (Davis)

TAM: based on common ground with Diffusion of Innovations.

** the perceived attributes of an innovation are the key predictors to explaining adoption of innovation.


perceived usefulness perceived ease of use [subjective norm] (Venkatesh and

Davis 2000)

+ individuals’ beliefs about using the innovation

affect their attitude towards adopting and using it.

Technology Acceptance Model


TAM in detail


Overview


You are here


Knowledge/Learning model

learning about the presence of an innovation vs. learning required to understand and use the technology.

** innovation adoption involves acquiring knowledge and new knowledge creation – absorptive capacity.


Learning is often difficult – the most determining factor is the adopter’s ability to adopt.

The extent to which an adopter is able to overcome these knowledge barriers influences when and how successful it will be in adopting an innovation.

Knowledge/Learning model


Knowledge/Learning in detail


Overview

Introductiondefining innovationDiffusion of Innovations technology acceptance modelKnowledge/Learning open innovationKey Points You are here


Open Innovation (Chesbrough)

closed innovation vs. open innovation.

** organizations can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology.


Use of purposive inflows and outflows of knowledge.

The aim is to accelerate internal innovation, and expand the markets for external use of innovation.

Open Innovation


Open Innovation in detail


Overview


You are here


Key Points


Eight important elements need to be targeted:1. innovation not as a “black box”2. different mechanisms for facilitating communication3. strategy4. it requires planning – A LOT!!5. marketing – to understand the market, to inform

and educate6. adoption requires extensive,

specialised training7. strong leadership is paramount8. it takes time – A LOT!!!!

Key Points


“Athena” RIC, April 29, Athens.

Georgios Vardaxoglou, PhDt: 210 6875352e: [email protected]