George Cowgill MugshotSmall Business Owner

George Cowgill Mugshot learned all about the coffee business in the twelve months leading up to opening Mugshot, his coffee shop in Pleasanton, California. He is a certified barista and a self-taught coffee roaster. He says that he always wanted to own his own small business, and took advantage of a severance package to pursue that dream after he was laid off from a Silicon Valley software firm in 2008.

George Cowgill MugshotCertified Barista

George Cowgill Mugshot owns and operates Mugshot, a small coffee business in Pleasanton, California. He is a certified barista and a self-taught coffee roaster who roasts his own coffee beans on the Mugshot premises. He opened the business as a one-man shop, but now employs seven people. He says that getting laid off was painful, but turned out to be a blessing in disguise, and that he is much happier now that he is running his own coffee shop.

George Cowgill MugshoOwner and Operator

George Cowgill Mugshot is the owner and operator of Mugshot, a coffee shop in Pleasanton, California. He is also a trained and certified Level 2 barista, and is working toward Level 3 certification.

He was the sole employee of the business when it first opened its doors in 2009. He has since expanded and now employees seven people. He has no previous background in business, and holds a Bachelor's degree in computer science from San Francisco State University.

George Cowgill Mugshot"Lucy" For Short

George Cowgill Mugshot roasts coffee beans on a hundred-year-old coffee roasting machine he bought off of eBay in 2009, several months before opening his coffee shop Mugshot. He says he nicknamed his roasting machine "Lucifer," but has shortened that to Lucy after an employee said the name "Lucifer" gave her the creeps. He is also a Level 2 barista, and says that he knows more now about coffee and the coffee business than the ever expected.

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