george boussenko portfolio

George BoussenkoD E S I G N & I L L U S T R A T I O N

C L I E N T Th e Starship FoundationD E S I G N

Starship Air Ambulance Livery

The Starship Hospital is New Zealand’s primary

pediatrics care provider. Situated in Auckland,

however, meant that critical patients from other

parts of the country had to rely on local emergency

transport services to get to Starship.

In 2015 that changed with Starship’s acquisition of a

$4.5 million state of the art plane to be part of the

newly established Starship Air Ambulance service. As

part of Republik’s design team I created the livery

for this aircraft.

C L I E N T Th e Starship FoundationD E S I G N

SJ Apiaries Identity

SJ Apiaries is a family operated beekeeping company

in the North Island region. They are one of those

businesses that aren’t known to consumers, but

actually are a major supplier of honey to various

well-known brands.

Last year I was approached to create a brand identity

for them that would refl ect their premium product and

quality-fi rst approach.

This is an alternative proposed concept. The idea

was to give prominence to the company’s chief asset:

bees. The swarm would be an excellent communication

device - for example it could be used in ads to

spell things, it could be used to add dimension to

otherwise fl at elements, and would draw attention to

important elements.

Auckland Museum Digital Pitch

As part of a wayfi nding pitch for Auckland Museum,

I created an app that would curate a personalised

experience for each museum visitor. It would also guide

them through it like a GPS, providing either text-based

or pre-recorded narration as they went along.

The app was designed as both an in-situ experience

(through tours, companion apps, navigation, narration,

etc) and also as an at-home reference that would notify

users of upcoming events based on their interests.

C L I E N T Auckland MuseumU X & U I D E S I G N

13L Cooler Concept

In 2011 I had an opportunity to design a range of

soft coolers for the FLY brand. Prior to this I had

very limited experience with textiles, mostly through

projects where I did illustrations for kids lunch

cooler bags.

The thing that always somewhat bothered me is how

stale the soft cooler designs on the market are. While

there is some variation in shape and material between

brands, in general they all follow the same format -

boxy shape, constrasting materials that are usually

surrounded by piping or mesh, and so on.

I realized is that on a basic level soft coolers aren’t

really different from traditional bags, other than

having insulation. They still need to be convenient

to actually carry and look presentable in public, and

splintered into various categories (hand bag, laptop

bag, backpack, duffel, etc) your ordinary bag is

tailored to a specifi c purpose at a specifi c capacity.

So I decided to apply this kind of thinking to soft

coolers, and create a 13 litre Personal Cooler. At

such a relatively small capacity, carrying a dedicated

cooler just for a small snack for yourself or your

family isn’t really all that convenient when you’re out

and about at an event or a quick trip.

C L I E N T Premium CorporationI N D U S T R I A L D E S I G N

Cerny Vran

The objective of Cerny Vran is to combine illustration

and music together to create a particular style.

Cerny Vran is a [made-up] band from the Czech Republic.

It’s what would happen if a group of terrible musicians

were into the mythology of metal, but all they had were

vintage synthesizers. Why Czech? Just so I can say

“czech out my band” really, but also because you really

need an unusual band name to stand out from the crowd

these days.

As part of this project I also designed the Cerny title

font. It’s based on old soviet propaganda posters.

I L L U S T R A T I O N & T Y P E D E S I G N

Innovation Index of New Zealand

During my time at Ogilvy I had a chance to design the

2012 edition of the Innovation Index of New Zealand.

Every few years The University of Auckland, in

partnership with IBM, releases an Innovation Index – a

publication that documents and quantifi es innovation

in all industries across New Zealand. It goes to all

prominent fi gures - from CEO’s to thought leaders and

even the prime minister.

C L I E N T IBMD E S I G N

Samsung TV Apps Landing Page Template

During my time at Republik, I re-designed and built

the Content App pages for Samsung NZ. The idea was

to create a bit of a template - something that would

provide structure and improve navigation, while also

acting as a promotional tool. The challenge was not

only in improving user experience, but also integrating

my code within the Samsung architecture.

C L I E N T Samsung New ZealandD E S I G N & F R O N T - E N D

HERO AREA

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Every hour ofevery game – live.

live and ondemand on their Samsung Smart TVs.

TV manufacturers. The app is available now on 2013 and 2014 Smart TVs.

Frequently Asked Questions

What is PGA Tour Live?

It is a dedicated golf app that streams the PGA Tour, Champions Tour and web.com Tour

access to two golf channels; PGA Tour Live and World Golf Pass. World Golf Pass streams

Championship.

Both channels feature highlights, magazines shows as well as every round from previous tournaments available on-demand.

Does it cost to download the PGA app?

Yes – A subscription to PGA Tour Live and World Golf Pass through to 31 December 2015 is $199.00 NZD. There is a monthly billing option of $19.90 NZD per month.

Can I access PGA Tour Live on other devices?

Yes, you can watch PGA Tour Live on the web at pgatourlive.com on your PC and Mac devices that feature a web browser and have an internet connection. Android and iOS apps for PGA Tour Live and World Golf Pass are also available and free to download. A compatible broadband connection is required to access PGA Tour Live on any compatible device.

However if you want to watch PGA Tour Live on the big screen of your TV, Samsung is the only TV brand that has the PGA Tour Live app, which means you’re just a few clicks away from watching your golf games on the big screen.

What Samsung Smart TVs is the app compatible with?

The application is available on 2013 and 2014 Smart TVs. We will endeavour to build out to other TV models through the year. A comprehensive list of compatible apps is available here.

Is there a subscription charge for the PGA app?

Are there internet costs for accessing the PGA Tour Live app?

Charges will be incurred by your Internet Service provider (ISP) for broadband usage whilst using the PGA Tour Live app. Contact your ISP provider for any queries relating to your broadband connection or performance.

If you have any questions not addressed above, please feel free to call our Samsung

Care Team on 0800 726 786 or visit our contact page.

Quick start guide

To quickly start using the PGA Tour Live app, follow these steps:

1. Check if your device is compatible and it’s connected to the internet.

2. Press the Smart Hub or Smart button on your TV’s remote control to bring up the Smart Hub interface.

3. Scroll to the Apps panel using the arrows on your TV remote.

clicking on ‘Samsung Apps’.

5. Locate PGA Tour Live under the ‘What’s New’ or ‘Video’ sections and click the app icon to download.

6. When the app is downloaded, the PGA Tour Live icon will appear on the apps Panel of SmartHub, so you can easily access the app when you want it.

Click hereSmart TV is able to access the PGA app.

Please note: a broadband connection is required to enjoy the PGA Tour Live app. Click here to learn how to connect to the internet.

Please note: New customers will need to register and subscribe to PGA Tour Live at pgatourlive.com to access the content.

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Samsung Business Landing Page Template

In 2015 I had an opportunity to design a landing

page styled newsletter for Samsung Business, aimed

at educating their local resellers about new products

and offers. Similar things they have done in the past

tended to be dry and very enterprise-like, but I took a

fl ashier, more retail approach. The idea is that if the

resellers, being consumers as well, can be immersed in

the product then their job of selling it becomes easier

as well.

Another notable feature of this project is that despite

this being a web-only newlsetter, I also designed a

system whereas it can also be easily converted into

an A4 print brochure by using CSS print stylesheets.

This not only improves functionality, but reduces

costs since we don’t have to design a print brochure

separately.

C L I E N T Samsung New ZealandD E S I G N

Innovative Digital Display Solutions

Enterprise Informer - Issue 1

View the online version of this newsletter either by using the QR code or going to tinyurl.com/enterprise_insider_1

Display Solutions newsletter!

New: Push-Pull Type Video Wall MountsFlexible and easy to install.

Video Wall purchase.

D Series Professional Displays

digital messaging.

Mount Bracket with every purchase.

High Bright Outdoor & Semi Outdoor RangeMaking sure your message is seen and heard, anywhere under the sun.

Bonus Premium S MagicInfo Content Management Solution

PRODUCT SPOTLIGHT:

D Series Professional Displays

continuous usage and lack the durability to withstand the elements and punishment of commercial applications, which is an important factor when considering the commercial use of any digital display. Although consumer-grade displays might seem economical in the short term, the displays inevitably become costly in the long run, when they break down unexpectedly, with voided or expired warranties.

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for more information, demo pricing and samples requests.

Handcraft ed Range Glassware Package

At Premium Corp I had an opportunity to design

packaging for a range of handcrafted glassware

products. At the time I was very interested in

asymetrical package designs and the benefi ts they bring

when merchandised.

This box, for example, has an individual design for

each side which means that a merchandiser can create an

attention-grabbing display simply by rotating them as

they stack. For a brand new product trying to establish

themselves on the market this was a big benefi t.

C L I E N T Premium CorpD E S I G N

Ecotech Website Concept

During my time at Republik, I worked on a new global

website for Ecotech. This isn’t the fi nal concept,

but I felt this design was effective in exploring and

evolving the traditional way that websites deliver

their content.

This concept was born out of a single requirement

in the design brief - the desktop version was to

be contained only on one screen - so no scrolling.

Typically, non-scrolling websites tend to have a very

specifi c and arguably outdated look to them. They

follow a very condensed, rigid structure, usually too

small for the modern screen.

I wanted to challenge this, and use this limitation as

a positive. This is how the Interface idea came to be.

C L I E N T Ecotech PTY LtdD E S I G N E C O T E C H . C O M . A U

We’re going to make the world a better place.

Ecotech is an Australian owned company with over 35 years experience providing the world with environmental monitoring instruments and services.

Ecotech provides comprehensive solutions for your pollution monitoring needs, we specialise in ambient air, emissions, dust, process gas, water and blast monitoring solutions.

Ecotech manufactures and exports air monitoring instruments and systems throughout the world.

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Air Monitoring Products

Ecotech specialises in air quality monitoring instruments and systems. Ecotech manufacturers their own range of air quality analysers, imports from world leading brands and is able to offer fully integrated monitoring systems. Ecotech’s air quality monitoring covers a wide variety of gases from background/trace levels, through ambient and up to stack levels. Ecotech also have instruments to monitor hydrocarbons, Greenhouse gases, gas isotopes and gases within process environments.

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ProductsAir monitoring

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Meteorological monitoring

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If you would like to speak to someone about our products or services please fill out the details below.

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Need immediate assistance? Our online helpdesk staff are happy to help.

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Precinct Website

Precinct Properties is a large commercial property

development company, owning most of the major downtown

offi ce buildings in both Auckland and Wellington. They

are also responsible for some of the most impressive

commercial spaces being built today, quite literally

shaping both central Auckland and Wellington.

As part of a long-term corporate identity rollout, I

have designed and supervised the development of their

new website. The aim was not only to make it slicker

on the front end, but to also overhaul their back-end

processes as well. Used daily by both their property

developers and investors, this website had to almost be

designed as an interface rather than a traditional site.

C L I E N T Precinct PropertiesU X & U I D E S I G N P R E C I N C T . C O . N Z

B O U S S E N K O . C O

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