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GeoMarket Solutions, Inc.

Converting Data Into Business Intelligence

GeoMarket Solutions, Inc. April 2008


U i A l ti t B ild Di ti ti C bilitUsing Analytics to Build a Distinctive Capability• What are analytics?

• Why bother?• Why bother?

• Visualize

Optimization What’s the best that can happen?

Predictive Modeling

Forecasting

What will happen next?

What if these trends continue?Analytics

Statistical Analysis

Alerts

Q /D ill D

Why is this happening?

What actions are needed?

Wh tl i th bl ? Access

CompetitiveAdvantage

Query/Drill Down

Ad hoc Reports

Standard Reports

Where exactly is the problem?

How many, how often, where?

What happened?

Accessand

Reporting


p pp

Degree of Intelligence Provided


D fi Y I t l B i CDefine Your Internal Business Case• Distinctive Capability

• Enterprise-wide deploymentEnterprise wide deployment

• Have an internal champion



Hi h Ed tiHigher Education• Who are current students?

• Where did they come from?• Where did they come from?

• Where should we advertise?

• How many prospects do we need to fill our classrooms?



St d t D t f i i t lStudent Data – from inquiry to classroom



T d A tTrade Areas – two campuses



Yi ldb ild A Ed ti l S l Pi liYieldbuilder – An Educational Sales Pipeline

Jump out to dashboard



H lth Wh h ld b ild h it l?Healthcare – Where should we build a new hospital?• A Dallas suburb – it’s growing faster than our data sources

• Who’s spending money on healthcare?• Who s spending money on healthcare?

• Where’s the competition?

• What about drive times and Dr. Huff’s concepts?



B Cit M 1 il idBase City Map – 1 mile square grids



D i Ti A l iDrive Time Analysis



I t ti G D hi D hb dInteractive GeoDemographic Dashboard

Jump out to dashboard



H it l O ti D hb dHospital Operations Dashboard



L l G t d l tLocal Government – we need sales tax revenue• How can we increase our revenue stream?

• How do our citizens spend their money?• How do our citizens spend their money?

• What businesses do we need to recruit?



Cit f I i D hb dCity of Irving Dashboard



I t ti D hb d T Eff tInteractive Dashboard – Tax Effects



O B i M d lOur Business ModelGeoMarket Solutions, Inc. is a Solution Provider and Systems Integration firm that specializes in the delivery of GeoDemographicresearch and the planning, design, and the implementation of custom, enterprise-level information systems to support spatial data analysis and business intelligence.analysis and business intelligence.



C l iConclusions• Analytics are great.

• The visualization of analytics is even better

Mike [email protected]

Dallas, Texas


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