geo2.0 trends 2010 in mobile apps and geo (belgium)
DESCRIPTION
geo20.eu status of geo and mobile apps in BelgiumTRANSCRIPT
www.agoria.be
GEO APP’S IN MOBILE SOLUTIONS”.
Tanguy De LestréAgoria GEO-ICT
@tdelestre
www.agoria.be
Content
> The numbers> The principles> Examples
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THE NUMBERS
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aug 2008 - july 2009 % aug 2009 - july 2010 % 2010/2009 D%
Total gsm 4.105.000 3.547.000 -13,6
Normal gsm 3.858.000 94 3.086.000 87 -20,0
Smartphone 247.000 6 461.000 13 86,6
Total gsm Normal gsm Smartphone0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
4,105,000
3,858,000
247,000
3,547,000
3,086,000
461,000
Belgian mobile phone market (units)
aug 2008 - july 2009
aug 2009 - july 2010
Figures:GfK x 100/85
Intro: Belgian mobile phone market (units) – compared 1 year (gfk/Agoria/appsmarathon)
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Jan - July 2009 % Jan - July 2010 % 2010/2009Total gsm 2.382.000 1.927.000 -19,1
Normal gsm 2.239.100 94 1.618.700 84 -27,7
Smartphone 142.900 6 308.300 16 115,7
Total gsm Normal gsm Smartphone0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2,382,000
2,239,100
142,900
1,927,000
1,618,700
308,300
Belgian mobile phones market (units)
Jan - July 2009
Jan - July 2010
Figures :GfK x 100/85
Belgian mobile phones market (units) – last 7 months trend picking up
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THE PRINCIPLES
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The principles : geofencing http://www.youtube.com/watch?v=95Mu81a4L6g
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The principles : geofencing
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The principles : geofencing
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The principles : geofencing
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The principles: on a mobile device you are the center of the map, and the city is around you. http://www.youtube.com/watch?v=EwVig_cAU7U&feature=player_embedded#!
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The principles: information coming to you (Overlay – Augmented Reality)
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The principles: mobile = engaged two way communication
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The principles: geo a feature ON/OFF
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EXAMPLE OF THE PRINCIPLES
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FoursquareAction triggered when entering zone
Foursquare on your phone gives you & your friends new ways of exploringyour city. Earn points & unlock badges for discovering new things.
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Facebook check-in at a certain location
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Gowalla: interact with friends
About Gowalla
Meet up with friends, discover local hot spots and share your favorite places, photos and events. Gowalla makes you happy!
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Navigation in smartphone, more from A to B?
Can be specific routes;
e.g. best biking roads
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Intereact with you (Geolives and Routeyou.com http://www.youtube.com/watch?v=chEDw1slySc&feature=player_embedded
)
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QR codes: location interacts with you – service provided
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Mobile = engaged two way communication (verbeterjebuurt.be)
> Verbeterjebuurt.be
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Mobile = engaged two way communication (crowdsourcing Ushahidi platform)http://ushahidi.com/platform
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The big brands catch in
Google Inc. (NASDAQ:GOOG) is acquiring Israeli startup company Quiksee. Quiksee is based in Or Yehuda, Israel and the deal is estimated to be worth about $10 million.Quiksee, known as MentorWave Technologies, allows people to create location-based interactive media content according to Haaretz.com.
Ovi Maps is just the
first exposure of the
Nokia branch called Ovi Places.
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Contact details
Tanguy De LestréAgoria GEO-ICT