8/7/2019 Geo Marketing Poltico : llave del territorio en las campaas electorales

1/2

UNfo Bhyefzkcn Polzkgo 1 llh}f jfl zfyykzoyko fc lhw ghbphhw

flfgzoyhlfwR

Ah}kfy Ghyyhcqh Zyfwoljk ah}kfyghyyhcqh@gocwvlzhcz#gob

Gocwvlzoy fwpfgkhlkqhjo

Do{ fc jh, lhw ghbphhw flfgzoyhlfw wf nhchc goc lh gkfcgkh# Wfnc fl pyfwkjfczf jf lh

Hwogkhgkc Fwpholh jf Gocwvlzoyfw Polzkgow, Myhcgkwgo Yoljhc, fwzo wknckmkgh zyhihao,

zkfbpo { jkcfyo hjfbw jf lh jf lh wolkjfq woiyf zyfw nyhcjfw wopoyzfw1 lh kc}fwzknhgkc,

lh gobvckghgkc { lh bo}klkqhgkc# Bvgdo wf dhilh { whif jf lh gobvckghgkc { lh

bo}klkqhgkc, hvcxvf pogo jf lh kc}fwzknhgkc#

Wkc fbihyno, bvgdow jfwhyyollow jf lhw ZKG $zfgcolonhw jf nfo kcmoybhgkc {

gobvckghgkc+ { lhw yfjfw wogkhlfw fc bvgdow phwfw fwzc wkfcjo vzklkqhjow phyh

kc}fwzknhy { hchlkqhy lhw cfgfwkjhjfw jf wvw gkvjhjhcow fc jfzfybkchjow zfyykzoykowgyzkgow phyh lh hggkc polzkgh# Fwzhw dfyyhbkfczhw fwzc avnhcjo vc yol jfgkwk}o fc lhw

ghbphhw jf hlghcgf wogkhl, zhczo phyh hpo{hy ghbphhw flfgzoyhlfw gobo phyh

kbplfbfczhy polzkghw wogkhlfw#

Fc Fwphh, poy fafbplo, wf gyvqh kcmoybhgkc poy bvckgkpkow woiyf low yfnkwzyow

flfgzoyhlfw goc nyhmkghw { bhphw xvf jfzhllhc lh vikghgkc fthgzh jf }ozow fc jvjh,

ilhcjow o hiwzfcgkocfw# Fc Hynfczkch ftkwzf vch wvfyzf jf gkifyhgzk}kwbo flfgzoyhl#

Bvgdow phyzkjow { oynhckqhgkocfw jf ihwf hpyo}fgdhc lhw yfjfw wogkhlfw { low ilonw

phyh pyobo}fy fl fbpojfyhbkfczo gk}kl jkmvcjkfcjo, kcwzyv{fcjo { fclkwzhcjo h

hxvfllow gkvjhjhcow kczfyfwhjow fc phyzkgkphy# Fc Iyhwkl, lhw hvzoykjhjfw fl yfgkfczf

gfcwo dhc gyfhjo vch plhzhmoybh phyh xvf low jflfnhjow zfyykzoykhlfw jogvbfczfc {

oynhckgfc poy bfjko jf Kczfycfz low hpyfcjkqhafw { pyoilfbhw fcgoczyhjow fc low

zfyykzoykow xvf yfpyfwfczhc# Hvcxvf phyfqgh ghwvhlkjhj, fwzhw kckgkhzk}hw woc pyojvgzo

zhbikc jf lh hplkghgkc jf jkwgkplkchw jf kc}fwzknhgkc jf lhw gkfcgkhw wogkhlfw, fc

fwpfgkhl jfl bhyefzkcn wogkhl#

Fl Bhyefzkcn Wogkhlfw vch dfyyhbkfczh xvf gocwkwzf hjfbw fc lh hplkghgkc jf lhw

zgckghw jfl bhyefzkcn gobfygkhl phyh }kwvhlkqhy { hchlkqhy fl gobpoyzhbkfczo {

opkckocfw jf lh hvjkfcgkh oiafzk}o, low gkvjhjhcow, fc oyjfc h bfaoyhy wv ikfcfwzhy#

Dhgkfcjo mogo fc lhw flfggkocfw, fl llhbhjo bhyefzkcn wogkhl yf}flh jf bhcfyh oiafzk}h

lh gocjvgzh, opkckocfw { cfgfwkjhjfw jf low gkvjhjhcow pyo}f{fcjo kcmoybhgkc }kzhlphyh lh zobh jf jfgkwkocfw, mh}oyfgkfcjo lh omfyzh flfgzoyhl#

Wvbhjh lh jkbfcwkc zfyykzoykhl, lh dfyyhbkfczh jfl llhbhjo Nfo Bhyefzkcn Polzkgo

h{vjh fwpfgkhlbfczf h gocogfy zfyykzoykow gyzkgow jf nfwzkc { gocjkgkocfw jf }kjh jf

lhw gobvckjhjfw jf ihwf phyzkgkphczfw fc lhw flfggkocfw# Fl phyhjknbh jf kcmoybhgkc {

gobvckghgkc hgzvhl ftknf h low ghcjkjhzow bojfycow fl gocogkbkfczo hghihjo jf wvw

zfyykzoykow flfgzoyhlfw { fllo wvpocf vc jobkcko hghihjo jf lhw zfgcolonhw jf nfo

kcmoybhgkc hplkghjhw h lh oiwfy}hgkc jf wvw flfgzoyfw#

Kczyojvgky hl vwo { pygzkgh jf lhw zfgcolonhw jf nfo kcmoybhgkc fc ghbphhw

flfgzoyhlfw pfybkzf h low ghcjkjhzow jf low phyzkjow gocogfy fc fl zfyykzoyko jf bhcfyhgkfczmkgh lhw cfgfwkjhjfw jf low }ozhczfw phyh hwfnvyhy wv phyzkgkphgkc { hjdfwkc# Fc

8/7/2019 Geo Marketing Poltico : llave del territorio en las campaas electorales

2/2

ihwf h lh ftpfykfcgkh kczfychgkochl { yfgobfcjhgkocfw jf low ftpfyzow, lh vwvhl

fwzyhzfnkh gocwkwzf fc jkhncowzkghy lh wkzvhgkc poy fwghlhw zfyykzoykhlfw# Wf phyzf jfwjf

vc ck}fl bhgyo zfyykzoykhl, flhioyhcjo vc yhcekcn jf low zfyykzoykow jf nfwzkc bw

gocmlkgzk}ow { cfgfwkzhjow, lvfno wf phwh h vc ck}fl kczfybfjko o bfwo zfyykzoykhl,

hchlkqhcjo lh ghlkjhj jf }kjh fc fwow zfyykzoykow { mkchlbfczf hgfyghcjo lh lvph hl ck}fl

bkgyo, h zyh}w jf fcgvfwzhw nfoyyfmfyfcgkhjhw { wocjfow phyzkgkphzk}ow jf low yfglhbowjf low dhikzhczfw fc ghjh zfyyfco#

Fwzhw dfyyhbkfczhw pfybkzfc pozfcgkhy lhw hggkocfw flfgzoyhlfw fc ghjh zfyykzoyko,

fcmoghy lh ghbphh flfgzoyhl, opzkbkqhy lh hplkghgkc jf lh Lf{ JDocz { fmfgzk}kqhy lh

fwzyhzfnkh flfgzoyhl# Lh fwzyhzfnkh gobo vc zojo pfybkzf kbplfbfczhy { gocwolkjhy vch

}fyjhjfyh kczflknfcgkh zfyykzoykhl# Hw, h zyh}w jfl vwo fmkgkfczf jf dfyyhbkfczhw jf Nfo

ZKGw { yfjfw wogkhlfw hplkghjhw wf h{vjh powkzk}hbfczf h hwfnvyhy fl tkzo jfl ghcjkjhzo

vzklkqhcjo bfghckwbow lfnzkbow {h pyoihjow fc ozyow phwfw#