geo-coupons a case for “code in the air” lenin ravindranath
TRANSCRIPT
Geo-Coupons
A case for
“Code In The Air”
Lenin Ravindranath
Targeted Ads
Targeted Ads and Coupons
• Medium of delivery– Printed coupons– Internet
• Identifying potential targets– Shoppers– Users visiting websites– Based on browsing behavior
Geo-Coupons• Deliver coupons to mobile phones• Location based
Geo-Coupons
• Based on “geo-shopping” behavior
Scenario
$265.61
Scenario
$265.61$434.12
Geo-Shopping Behavior
Best Buy
$121.61
Star Market
$87.10
Target
$31.20
Sasso
$49.99
Macys
$434.12
Finding Geo-Shopping Behavior
• Extract shop address from transaction details
Finding Geo-Shopping Behavior
Geo Coupons
Google Map API
Best Buy, Cambridge
Poll, Location
$265.61
Best Buy
Geo-Coupons
• Deliver ads and coupons to mobile phone• Based on “geo-shopping” behavior• Location based
Geo-Coupons as a service
Geo Coupons
Geo-Shopping Database
Platform
Geo Coupons
CODE IN
THE AIR
Location based …
Ads
Coupons
NewsProfiles
RemindersMonitoring
Survey
Social Network
People Near Me
Classified
ReviewsRecommendations
Location based ads
Starbucks Nearby
Starbucks Nearby
Code in the air
action:silent
Code in the air
“Buy Milk in grocery!”action:vibrate
Location based …
Ads
Coupons
NewsProfiles
RemindersMonitoring
Survey
Social Network
People Near Me
Classified
ReviewsRecommendations
Code in the air
Coupons
iconsrc:<url>title:Circuit City discountstext:40% discount on everythingimgsrc:<url>locate:lat,lng
Architecture
Web apps
Code in the Air Server
Geo-Coupons
Geo-Classified
Location, Query
Location, Query Location, Query
Post (code)
Feedback
Cross PlatformCode in the Air Client
Challenges
• Permissions• Sandboxing• Privacy
Backup
Code in the air
Post-its in the air
Post-its in the air