Gentry McKeownCommunications CoordinatorDowntown Oklahoma City, Inc.

Let’s get social: quick and dirty tips for using social media effectively

What does DOKC do anyway?

• Manage BID• Marketing• Events• Programs

What does DOKC do anyway?

What does DOKC do anyway?

What does DOKC do anyway?

Here’s what we use:

A couple of tips and tricks

Choose your communicator wisely

• Protect your brand• Are interns the answer?• Sharing the workload

Be aware of your audience

Be engaging• Getting a response• Two-way interaction• Follow news sources• Follow people of interest

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Don’t overdo it• Choosing your platforms• Quality over quantity• Frequency• Keep it fresh

Don’t be pushy• Be conversational• Real people doing real things

Use hashtags appropriately

• #Don’t. #Hashtag. #Every. #Word.• Create hashtags for special events/live

tweeting• #IDA57, #freeicecream, #downtownokc

Know how Twitter works

Examples:

@ivyfong I enjoyed meeting you at #IDA58th!

.@johnhinnant gave a great presentation at the IDA Conference! #IDA58th

Be interactive• Hashtags • Links• Online promotions

Get creative with QR codes

Get creative with QR codes

Consider platform interaction

• Beware of character limits• Have a consistent handle

Use social media helpers

• TweetDeck• HootSuite• Scheduling tweets• Avoid duplication• Hashtags on Facebook = #epicfail

Use social media helpers

Use separate apps for personal accounts

Don’t be like this girl

Promote your social media everywhere

• Website• Newsletter• Media interviews

Create Facebook events

• Part of your promo plan

Use your audience

Consider building a mobile app

• Mobile apps vs. mobile-friendly sites• Know what mobile users want

Beware of angry tweeters

• Negative tweets• Media• Address issues privately• Tweet when you meet a need

Responding to a crisis• Respond quickly• Be honest, active and consistent• Be human• Offer a solution

Responding to a crisis

Responding to a crisis

Responding to a crisis

Reward your most active followers

• Say thank you• Anytime gifts• Milestones• Promotions & contests

Thanks!

Gentry McKeown, Downtown OKC, Inc.@downtownokcinc