GENRE RESEARCH

Indie music is music produced independently from major commercial record labels or their subsidiaries – they have a “do it yourself” approach to recording and publishing.

Indie folk music arose in the 1990's from artists in the indie rock community influenced by folk music, country music and indie rock.

ARTISTS IN THE GENRE● Kt Tunstall● Ellie Goulding● Birdy● Sara Bareilles● Helen Austin● Taylor Swift● Marina and the Diamonds● Lisa Jaeggi● Eliza Doolittle

Kt Tunstall – Suddenly I SeeThis video is very unstereotypical of the genre, as it has a lot of entropic features such as the city being built up around her, and it moving from the city to hills. The genre would typically have a lot of performance element.

The setting of the video, which is the movement of different places, shows the audience that it is a very upbeat song which makes it quirky, this makes it stereotypical for the genre. The performance aspect of the music video is stereotypical for the genre as it shows her moving about and singing, with enthusiasm. This makes the target audience feel they can move along to it and relate.

Eliza Doolittle – Skinny GenesThis music video is quite stereotypical of the genre as it contains a balance of narrative and performance. It has a lot of redundant features such as instruments being played and colourful settings.

The performance aspect of the music video is stereotypical of the genre as she moves along to her singing. The mise-en-scene of the artist allows the target audience feel as though they can relate to her as she is wearing typical, normal clothing.

Editing and Cinematography

Indie/folk music videos will typically have a lo of medium long shots to show the artist singing/playing an instrument in the performance aspect of the video. They want to capture the mise-en-scene of the video too, through lighting and how the artists' are dressed. There are a lot of close ups, this is a necessity though as it will be part of the record contract in order to promote the artist. Sometimes there will be tracking shots in music videos in the genre, this creates an illusion of the artist walking with the audience, perhaps so they feel that they can connect with the artist

Editing and Cinematography

Indie/folk music videos will typically have a lo of medium long shots to show the artist singing/playing an instrument in the performance aspect of the video. They want to capture the mise-en-scene of the video too, through lighting and how the artists' are dressed. There are a lot of close ups, this is a necessity though as it will be part of the record contract in order to promote the artist. Sometimes there will be tracking shots in music videos in the genre, this creates an illusion of the artist walking with the audience, perhaps so they feel that they can connect with the artist