GENRE CONVENTIONS

POP• Fast editing• Extreme close ups• Bright colours• Dance performance• Target audience: teenagers• Varied props• Narrative/party• Underwater camera/smoke machines

HIP-HOP

• Props (Money and cars)• Extras (girls)• Casual/cool costume (sunglasses, chains,

baggy jeans, large t-shirts)• Rap lip sync• Dim lighting/flashing lights• Dance performance (backing dancers)• Hand gestures

INDIE

• Performance• Dimmed lighting • Black and white • Special effects• Varied camera angles• Slow pace• Extreme close ups• Basic clothing (colour/style)

ROCK

• Fast pace• Dark coloured costume and set• Performance• Fierce movement of artist/band and camera

work• Coloured lighting (flashing)• Gig footage• No narrative/ not a lot of change of location