GENRE AND MUSIC EXPECTATIONS

POP

It is usually has bright/neon colours and strobe lights are used.

There is a close up of the artist – to show innocence. Fun and light hearted/ cheesy dances Appeals to younger target audience Teenage scenario (teenage crush) Happy mood – set in a good location eg. Beach, park,

party etc.

HIP-HOP

Normally set in a club or party environment Dancers/ models in skimpy clothing (short skirts, belly

tops, short shorts) Features jewellery, money, cars, alcohol, mansions,

branded clothing Artists wearing baggy clothes – urban dress code Slang words, swearing/profanity

ROCK

Deep Dark colours Displays the band performing on the stage No narratives Some profanity Uneasy camera movements Usually wearing black, silver, grey, with piercings and

tattoos, messy styled hair, black eyeliner

DANCE

Dance routines Narratives Usually set in a club or a party Upbeat fun video Bright/neon colours, lights. All the dancers are wearing similar bright costumes