Genius Marketing

Peter Fisk

The 21st Century Toolkit

genius works

Dubai, May 2011

World changing

Game changing

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Seeing things differently

Thinking different things

The 21st Century

Toolkit

Bold, brave

and brilliant

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World changing

Game changing

Gaga

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Touch genius

works

Provoke

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Bilbao

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Unusual genius

works

Surprise

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Impact

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Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

“Times of turbulence are the most

exciting times ... because

everything changes”

theGeniusWorks.com genius

works

GE born in a

recession

1876

HP born in a

recession

1929

born in a

recession

1975

MTV born in a

recession

1981

born in a

recession

2001

iPod

Microsoft

theGeniusWorks.com genius

works

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West East

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Volume

West

Big

Business

Mass

Value

East

Small

Consumer

Niche

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VUCA WORLD

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Volatile

Uncertain

Complex

Ambiguous

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Vibrant

UnREAL

Crazy

Astounding

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Game Changing

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genius works

Game Changing

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GAME CHANGING

GAME CHANGING

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GAME CHANGING

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GAME CHANGING

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GAME CHANGING

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GAME CHANGING

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GAME CHANGING

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IDEAS WORLD

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More Human

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More INSPIRING

Source: Marketing Genius genius works

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More EXPERIENTIAL

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More AESTHETIC

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More PERSONAL

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OPPORTUNITY WORLD

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E7 Nations

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E7 Nations

Cities

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E7 Nations

Cities Water

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ARAVIND EYECARE

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PATIENTS LIKE US

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TESLA MOTORS

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BETTER PLACE

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ZIPCARS

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CHANGING WORLD

CHANGING marketing

FROM PUSH ...

... To pull

RATAN TATA Dave Stewart Shigeru Miyamoto

Andrea Jung John Maeda Lady Gaga

Reid Hoffman Jack Ma Sergio Marchionne

Steffi GERMANOTTA

DAVE STEWART

FROM us ...

... To them

PROMOTION

Customers

BRANDS

PRODUCTS

PRICE

RELATIONSHIPS

PLACE

theGeniusWorks.com

PROMOTION

Customers

BRANDS

PRODUCTS

PRICE

Engagement

Participants

Ideas

ENABLERS

Context

RELATIONSHIPS

PLACE

COMMUNITIES

PARTNERS

theGeniusWorks.com

Creative Genius … the essential innovation

guide for market visionaries, border crossers

and game changers … by Peter Fisk

New ideas, downloads, blog and videos

www.theGeniusWorks.com

Email peterfisk@peterfisk.com

Twitter @geniusworks

genius works

inno.lab… the accelerated innovation

process, to stretch your thinking, focus

your action, and inspire your people