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Generative Design: Your AI Partner in Product Development Date: Thursday, November 29, 2018

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Page 1: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Generative Design:Your AI Partner in Product

Development

Date: Thursday, November 29, 2018

Page 2: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

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Page 3: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Moderator: Kenneth WongSenior EditorDigital Engineering

Tony AbbeyColumnistFEA trainerConsultant

Keith MeintjesExecutive Consultant Simulation & AnalysisCIMdata

Carina MaurerProduct designer

Participants

Page 4: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Please submit your

QUESTIONS now.

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CARINA’S OPENING REMARKS

Carina MaurerProduct designer

Page 5: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

RETAIL EXHIBITIONReuse of waste

Page 6: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Tool40 % decrease in weight

Page 7: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Parametric swingOrganic shapemade of surfaces

Page 8: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Ski gogglesReduction of wasteEasy to recycle

Page 9: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Please submit your

QUESTIONS now.

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TONY’S OPENING REMARKS

Tony AbbeyColumnistFEA trainerConsultant

Page 10: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

TONY’S OPENING REMARKS

Traditional FEA structural simulation

Target – sign-off of existing design

Requirements – high accuracy

Occurs downstream

Generative Design using FEA

Target – explore radically new designs

Requirements – product improvement/innovation

Occurs upstream

Page 11: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Please submit your

QUESTIONS now.

Please complete our FEEDBACK

SURVEY

Don’t forget to check out our RESOURCES

KEITH’S OPENING REMARKS

Keith MeintjesExecutive Consultant, Simulation and AnalysisCIMdata

Page 12: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

CIMdata’s Mission

CIMdata is the leading independent global strategic management consulting and

research authority focused exclusively on PLM and the digital transformation it

enables.

We are dedicated to maximizing our clients' ability to design, deliver, and support

innovative products and services through the application of PLM.

Page 13: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Keith’s Opening Remarks

• Ideas for generative design were developed in the late 1980s

• Adoption was low, except in a few cases like gauge BIW optimization and essentially 2D structures like sheet metal and brackets

• Maturing of additive manufacturing has led to a resurgence of interest

• It is NOT simply that we can now manufacture parts we could not make before

Page 14: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Generative Design

“Integrated performance-driven generative design systems are aimed at creating new design processes that produce spatially novel yet

efficient and buildable designs through exploitation of current computing and

manufacturing capabilities.”

Prof. Dr. Kristina Shea (ETH Zurich)

K. Shea et al, “Towards integrated performance-driven generative design tools”, Automation in Construction 14 (2005) 253–264.

Page 15: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Traditional Design Process

Previous Designs(History)

Design Constraints

Performance Requirements

Design Space (Context)

Create Design (CAD)

Evaluate Design (CAE)

Issues

Valid Design

Design Iterations

Build

Page 16: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Generative Design Process

Previous Designs(History)

Design Constraints

Performance Requirements

Design Space (Context)

Topology Optimization

via CAE

Valid Design

Document Design (CAD)

Build

Page 17: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Generative Lives in a Sea of Others

Generative Design

Industry 4.0

1

2

3

4

AI and Machine Learning• Generative Design

• Advanced Materials

• Additive Manufacturing

• … alone or together will enable incredible innovation in years to come

• … aided by other process and IT technologies

Page 18: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Integrated in the Lifecycle Digital Thread

Requirements

PlanningConceptual

DesignProduct

Engineering Manufacturing Engineering

Simulation & Validation

Build and Produce

Sales & Distribution

Maintenance& Repair

Disposal & Recycling

Test & Quality

In-service Operation

PortfolioManagement

Information: Re-use

Re-purposeRe-mfg.Re-coverRe-cycleRe-tire

Page 19: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Alpha Go: AI and Machine Learning

• Go is an oriental game where tokens are placed on a grid• It is more complicated than chess• The best Go computer program could beat most players most of

the time• It “learned” from a data base of 100,000 games played by humans• Alphabet (Google) then built Alpha Go • It learned by playing against itself • It was given only the rules of the game• In a few days it could beat almost all players (and other computer

programs almost all of the time• ”By not using human data - by not using human expertise in any

fashion - we've actually removed the constraints of human knowledge.”

https://www.theverge.com/2017/10/18/16495548/deepmind-ai-go-alphago-zero-self-taught

Page 20: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Defining Generative Design

The Elbow Chair, designed in Autodesk Fusion 360. Image courtesy of Autodesk.

Page 21: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Generative Design Terms - 1

Parameter optimization

Dimensions as design variables

Shape changes

Formal optimization methods

Topology optimization

Design space defined

Topology changes

Heuristic optimization methods

Page 22: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Generative Design Terms - 2

Lightweighting

A wonderful all-embracing term!

Avoids implication of “the optimum”

Suggests a more robust engineering solution

But an understrength initial design – will add weight!!

Page 23: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

WORKING WITH GENERATIVE DESIGN

Generative design with lattice structure in Frustum Generate. Image courtesy of Frustum.

Page 24: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Designers and optimization - 1

Is design space too tight?

Base could be wider …

Is design space too wide?

Parametric – too much search area…

Topology – redundant mesh to eliminate

Min Nom Max0.1 1.0 10.0

Page 25: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Designers and optimization - 2

Are these realistic loads and boundary conditions?

design space axial load bending load torsional load combined loads

Missing load cases – really bad news

Page 26: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Designers and optimization - 3

Are we asking the right questions?

The answer to life the universe and all that?

42 …

Are we asking too many questions?

Avoid becoming a one-person committee

With too many variables to handle …

Page 27: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Designers and optimization - 4

Second guess the solution – why this design?

Aim for a robust engineering solution

Not an unrealistic “optimum”

Page 28: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

WHO IS IT FOR? HOW DOES IT WITH MANUFACTURING

Generative design with manufacturing constraint in Siemens NX. Image courtesy of Siemens PLM.

Page 29: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Who should use generative design?

Generative Design for all!

Play to your strengths in:

• Design

• Analysis

• Manufacturing

Page 30: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Please submit your

QUESTIONS now.

Please complete our FEEDBACK

SURVEY

Don’t forget to check out our RESOURCES

Q&A

Tony AbbeyColumnistFEA trainer

Keith MeintjesExecutive Consultant, Simulation and AnalysisCIMdata

Carina MaurerProduct designer

Page 31: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Please submit your

QUESTIONS now.

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TONY’S CLOSING REMARKS

Tony AbbeyColumnistFEA trainer

Page 32: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Closing remarks

Structural analysis optimization in a renaissance at present

Topology Optimization - Generative Design

– rapid prototyping is the catalyst

exciting….

After languishing as a specialist analyst toolstructural optimization is now back in the mainstream

Traditional methods – sizing and shape

– tedious, difficult ….

Page 33: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Closing remarks

On my Christmas list

Realistic manufacturing simulation

Realistic stress constraints

Optimizing structural supports

Nonlinear response

Linking Topology and Parametric Optimization

Page 34: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Closing remarks

Tony Abbey contact details:

Email

[email protected]

FEA Resource website

www.fetraining.net

LinkedIn

www.linkedin.com/in/tonyabbey/

Page 35: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Please submit your

QUESTIONS now.

Please complete our FEEDBACK

SURVEY

Don’t forget to check out our RESOURCES

CARINA’S CLOSING REMARKS

Carina MaurerProduct designer

Page 36: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Please submit your

QUESTIONS now.

Please complete our FEEDBACK

SURVEY

Don’t forget to check out our RESOURCES

KEITH’S CLOSING REMARKS

Keith MeintjesExecutive Consultant, Simulation and AnalysisCIMdata

Page 37: Generative Design: Your AI Partner in Product Development · Generative Design “Integrated performance-driven generative design systems are aimed at creating new design processes

Thank you!

Moderator: Kenneth WongSenior EditorDigital Engineering

Tony AbbeyColumnistFEA [email protected]

Keith MeintjesExecutive Consultant, Simulation and [email protected]

Carina MaurerProduct [email protected]