July 2010

VOLUME 6 ://: ISSUE 7

JULY 30, 2010

GENEALOGICAL TOURISM BOOMS AMONG BOOMERS

WALT DISNEY WORLD BUILDS HOUSES FOR BOOMERS

BOOMERS:

POPULATION:

GENERATIONAL INSIGHT:

THERE’S MONEY TO BE MADE IN WOMEN’S JEANS THAT FIT MIDDLE-AGE HIPS WHILE STILL LOOKING COOL

OLDER, AFFLUENT ADULTS SEEK ALT PAIN RELIEF

NIELSEN: TIME TO RECOMMIT TO BOOMERS

TARGET WANTS YOU TO FRIEND THEIR SWEATERS

PAMPERS TURNS BABIES INTO FASHIONISTAS ONE DIAPER AT A TIME

GENERATION X:

POPULATION:

GENERATIONAL INSIGHT:

GAIA ONLINE LAUNCHES GULF CLEANUP FUNDRAISER

GETTING DAD TO DO DIAPER (BUYING) DUTY

P&G MAKES A SPLASH IN DRY CLEANING

STATE FARM TARGETS GEN Y WITH “MAGIC JINGLE”

COLLEGE ENROLLMENT IS UP, BUT SO IS DROPOUT RATE

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GENERATION Y:

POPULATION:

GENERATIONAL INSIGHT:

EVENFLO VIDS INJECT HUMOR INTO GEN Y PARENTING

GEN Y UNPLUGS CABLE TV

TOMMY HILFIGER TO RECONNECT WITH TWENTY-SOMETHINGS WITH A NEW LINE