generation to. for the lord is good and his love endures forever; his faithfulness continues through...
TRANSCRIPT
GENERATION GENERATION
TO
For the Lord is good and his love endures
forever;
his faithfulness continues through all
generations.
Psalm 100:5
MATURESb o rn b e f o re 1 9 4 5
2 7 m i l l i o n i n t h e U . S .
T O TA L G I V I N G
26% MATURES 88% gave an avg. of $1,367/yr across 6.2 charities
G I V I N G P R E F E R E N C E SPLACES
OF WORSHIP
LOCAL SOCIAL
SERVICES
CHARITY(DONATEGOODS)
CHARITY(KIDS)
CHARITY(HEALTH)
MATURES 50% 55% 72%
BOOMERS
GEN X
GEN Y
G I V I N G PAT T E R N S
MATURES BOOMERS
GEN X GEN Y
34%
give in honor or as a tribute
52%
give in response to direct mail solicitation
T E C H N O LO GY U S EINTERNET SOCIAL MEDIA MOBILE PHONE
MATURES 6 0 % b a n k i n g 8 0 % e m a i l
5 8 % y o u t u b e 5 9 % f a c e b o o k
3 0 % p r i m a r y1 7 % t ex t7 % o n l y p h o n e
BOOMERS
GEN X
GEN Y
GIVING & SOCIAL MEDIA
MATURES BOOMERS GEN X GEN Y
VIEW ONLINE VIDEOS ABOUT
CHARITIES THEY SUPPORT
12%
SHARE INFO ABOUT
CHARITIES WITH FRIENDS
9%
FUNDRAISE FOR CHARITIES 6%
BABY BOOMERSb o rn 1 9 4 6 - 1 9 6 47 6 m i l l i o n i n t h e U . S .
T O TA L G I V I N G
26% MATURES 88% gave an avg. of $1,367/yr across 6.2 charities
43% BOOMERS 72% gave an avg. of $1,212/yr across 4.5 charities
G I V I N G P R E F E R E N C E SPLACES
OF WORSHIP
LOCAL SOCIAL
SERVICES
CHARITY(DONATEGOODS)
CHARITY(KIDS)
CHARITY(HEALTH)
MATURES 50% 55% 72%
BOOMERS 46% 52% 63%
GEN X
GEN Y
G I V I N G PAT T E R N S
MATURES BOOMERS
GEN X GEN Y
34%
give in honor or as a tribute
52%
give in response to direct mail solicitation
30%
gave in honor or as a tribute
46%
give through their workplace
42%
give through websites
21%
give monthly
40%
give in response to direct mail
T E C H N O LO GY U S EINTERNET SOCIAL MEDIA MOBILE PHONE
MATURES 6 0 % b a n k i n g 8 0 % e m a i l
5 8 % y o u t u b e 5 9 % f a c e b o o k
3 0 % p r i m a r y1 7 % t e x t7 % o n l y p h o n e
BOOMERS 7 4 % b a n k i n g 8 7 % e m a i l
8 1 % y o u t u b e 7 1 % f a c e b o o k4 6 % l i n ke d i n
6 0 % p r i m a r y4 1 % t e x t1 6 % o n l y p h o n e
GEN X
GEN Y
GIVING & SOCIAL MEDIA
MATURES BOOMERS GEN X GEN Y
VIEW ONLINE VIDEOS ABOUT
CHARITIES THEY SUPPORT
12% 27%
SHARE INFO ABOUT
CHARITIES WITH FRIENDS
9% 19%
FUNDRAISE FOR CHARITIES 6% 9%
GENERATION X b o rn 1 9 6 5 - 1 9 8 05 1 m i l l i o n i n t h e U . S .
T O TA L G I V I N G
26% MATURES 88% gave an avg. of $1,367/yr across 6.2 charities
43% BOOMERS 72% gave an avg. of $1,212/yr across 4.5 charities
20% GEN X 59% gave an avg. of $732/yr across 3.9 charities
G I V I N G P R E F E R E N C E SPLACES
OF WORSHIP
LOCAL SOCIAL
SERVICES
CHARITY(DONATEGOODS)
CHARITY(KIDS)
CHARITY(HEALTH)
MATURES 50% 55% 72%
BOOMERS 46% 52% 63%
GEN X 40% 37% 56% 39%
GEN Y 56% 38% 33%
P L U S : 4 9 % WA N T T O S E E T H E I M PA C T O F T H E I R G I V I N G
G I V I N G PAT T E R N S
MATURES BOOMERS
GEN X GEN Y
34%
give in honor or as a tribute
52%
give in response to direct mail solicitation
30%
gave in honor or as a tribute
46%
give through their workplace
42%
give through websites
21%
give monthly
40%
give in response to direct mail
46%
fundraised for an organization
53%
give through their workplace
49%
gave by retail purchase
40%
give through websites
47%
would give via mobile phone
T E C H N O LO GY U S EINTERNET SOCIAL MEDIA MOBILE PHONE
MATURES 6 0 % b a n k i n g 8 0 % e m a i l
5 8 % y o u t u b e 5 9 % f a c e b o o k
3 0 % p r i m a r y1 7 % t e x t7 % o n l y p h o n e
BOOMERS 7 4 % b a n k i n g 8 7 % e m a i l
8 1 % y o u t u b e 7 1 % f a c e b o o k4 6 % l i n ke d i n
6 0 % p r i m a r y4 1 % t e x t1 6 % o n l y p h o n e
GEN X 7 8 % b a n k i n g 8 6 % e m a i l6 1 % s h o p p i n g4 9 % m u s i c
9 2 % y o u t u b e 7 7 % f a c e b o o k5 7 % l i n ke d i n
8 6 % p r i m a r y6 7 % t e x t4 8 % o n l y p h o n e
GEN Y
GIVING & SOCIAL MEDIA
MATURES BOOMERS GEN X GEN Y
VIEW ONLINE VIDEOS ABOUT
CHARITIES THEY SUPPORT
12% 27% 46%
SHARE INFO ABOUT
CHARITIES WITH FRIENDS
9% 19% 38%
FUNDRAISE FOR CHARITIES 6% 9% 22%
GENERATION Y b o rn 1 9 8 1 - 1 9 9 58 0 m i l l i o n i n t h e U . S .
T O TA L G I V I N G
26%MATURES 88% gave an avg. of $1,367/yr across 6.2 charities
43%BOOMERS 72% gave an avg. of $1,212/yr across 4.5 charities
20%GEN X 59% gave an avg. of $732/yr across 3.9 charities
11%GEN Y 60% gave an avg. of $481/yr across 3.3 charities
G I V I N G P R E F E R E N C E SPLACES
OF WORSHIP
LOCAL SOCIAL
SERVICES
CHARITY(DONATEGOODS)
CHARITY(KIDS)
CHARITY(HEALTH)
MATURES 50% 55% 72%
BOOMERS 46% 52% 63%
GEN X 40% 37% 56% 39%
GEN Y 56% 38% 33%P L U S : 5 7 % WA N T T O S E E T H E I M PA C T O F T H E I R G I V I N G
P L U S : 4 9 % WA N T T O S E E T H E I M PA C T O F T H E I R G I V I N G
G I V I N G PAT T E R N S
MATURES BOOMERS
GEN X GEN Y
34%
give in honor or as a tribute
52%
give in response to direct mail solicitation
30%
gave in honor or as a tribute
46%
give through their workplace
42%
give through websites
21%
give monthly
40%
give in response to direct mail
47%
give through websites
62%
would give via mobile phone
59%
give through their workplace
43%
fundraised for an organization
53%
give by retail purchase
46%
fundraised for an organization
53%
give through their workplace
49%
gave by retail purchase
40%
give through websites
47%
would give via mobile phone
T E C H N O LO GY U S EINTERNET SOCIAL MEDIA MOBILE PHONE
MATURES 6 0 % b a n k i n g 8 0 % e m a i l
5 8 % y o u t u b e 5 9 % f a c e b o o k
3 0 % p r i m a r y1 7 % t e x t7 % o n l y p h o n e
BOOMERS 7 4 % b a n k i n g 8 7 % e m a i l
8 1 % y o u t u b e 7 1 % f a c e b o o k4 6 % l i n ke d i n
6 0 % p r i m a r y4 1 % t e x t1 6 % o n l y p h o n e
GEN X 7 8 % b a n k i n g 8 6 % e m a i l6 1 % s h o p p i n g4 9 % m u s i c
9 2 % y o u t u b e 7 7 % f a c e b o o k5 7 % l i n ke d i n
8 6 % p r i m a r y6 7 % t e x t4 8 % o n l y p h o n e
GEN Y 8 6 % b a n k i n g 8 0 % e m a i l6 1 % s h o p p i n g6 2 % m u s i c5 4 % v i d e o
9 7 % y o u t u b e 9 0 % f a c e b o o k5 5 % l i n ke d i n5 5 % t w i t t e r
9 8 % p r i m a r y7 2 % t e x t7 6 % o n l y p h o n e
GIVING & SOCIAL MEDIA
MATURES BOOMERS GEN X GEN Y
VIEW ONLINE VIDEOS ABOUT
CHARITIES THEY SUPPORT
12% 27% 46% 56%
SHARE INFO ABOUT
CHARITIES WITH FRIENDS
9% 19% 38% 50%
FUNDRAISE FOR CHARITIES 6% 9% 22% 24%
What does this mean?
C O M M U N I C AT I O N M E T H O D SMATURES BOOMERS
GEN X GEN Y
FROM TO
SHIFTS IN GIVING
CASH OR CHECK ELECTRONIC GIVING
DUTY & DELIGHT SEEING IMPACT OF GIVING
GIVING TO INSTITUTIONS GIVING TO CAUSES
GIVING MONEY GIVING TIME & EFFORT
RESISTANCE TO TALKING ABOUT MONEY
DESIRE TO TALK ABOUT MONEY
LONG-TERM GENERAL COMMITMENTS
SHORT-TERM SPECIFIC COMMITMENTS
GENERATION Zb o rn a f t e r 1 9 9 5
GENERATION GENERATION
TO