GENERATION Rx Project

Presented by

Latrina M. Patrick

Program Coordinator, DBHDD

About the Project• Funded by SAMHSA• 3 year project• Pilot project• Finishing up Year 1

Goal• To prevent youth and young adults from

misusing/abusing prescription drugs• Target population: 12-24 year old

Objective• Reduce perception of risk and harm

Target Communities• Catoosa County

– Catoosa Prevention Initiative (CAPi)

• Early County– Early Choices

• Gwinnett County– Clinic for Education, Treatment & Prevention

of Addiction (CETPA)

Beginning Stages• Preliminary work is done

– Community Readiness Assessments– Focus Groups– Media Awareness– Pre-planning

• Starting the implementation phase• Saturate the local markets with our

message

Evidenced Based Strategies

• Disadvantage– There are very few evidenced based strategies

around Rx drugs.

• Advantage– Innovation– Learning Curve and Slack from funders– Try new things

Proposed Strategies• Information Dissemination• Community Activities• Education• Alternative Activities

Activities• Take Back Day Events

– Collaborate with DEA– Collaborate with law enforcement

• Proper Disposal– Equipping Sheriff’s offices with drop boxes– Publicizing location of the boxes

• Education– Middle and high school students– Parents– Community

Education• Students:

– Rx Drug Curriculum– Performing Arts

• Parents– Guiding Good Choices

• Community– Forums– Presentations to civic groups, faith based and

community based organizations

Statewide Effort• Expand the message through a volunteer

component• Partnering with other organizations to

recruit youth statewide• Youth Advisory Committee

– Ideas– Training– Promoting the message in the schools– Social Marketing

Call to Action• Identify youth for advisory council;

preferably within each region• Identify more communities with significant

Rx drug issues• Organize local Take Back Day events,

even beyond the national days.

www.genrx.us

Contact Info• Latrina Patrick• (404)232-1582• lapatrick@dbhdd.ga.gov