generation m2: media in the lives of 8- to 18-year-olds
DESCRIPTION
Generation M2: Media in the Lives of 8- to 18-Year-Olds is the third in a series of large-scale, nationally representative surveys by the Foundation about young people's media use. It includes data from all three waves of the study (1999, 2004, and 2009), and is among the largest and most comprehensive publicly available sources of information about media use among American youth.TRANSCRIPT
![Page 1: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/1.jpg)
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Fieldwork:Fieldwork: Harris InteractiveDana Markow, Robyn Bell
Analysis:Analysis: Kaiser Family Foundation StaffLiz Hamel, Sarah ChoMollyann Brodie
Ulla FoehrDonald RobertsMelissa Saphir
MethodologyMethodology
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
• 3rd in a series of studies
• 1999, 2004, 2009
• Separate sample of respondents
• October 2008 – May 2009
MethodologyMethodology
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
• 2,002 respondents
• Ages 8-18
• Written questionnaire in the classroom
• Media use diaries: 702 participants
• Recreational media use only
MethodologyMethodology
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
CHART 1
Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day:
Media Use, By PlatformMedia Use, By Platform
4:29
2:31
1:29
:38 :25
TV content Music/audio Computers Print Movies
1:13
Video games
HOURS
10:45
Total media exposureTotal media exposure
![Page 6: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/6.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
8
10
12
CHART 2
Among all 8- to 18-year-olds, total amount of media exposure in a typical day, over time:
Media Exposure, Over TimeMedia Exposure, Over Time
7:29
1999
8:33
2004
10:45
2009
Increase of 1:04
Increase of 2:12HOURS
![Page 7: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/7.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Total media use0
2
4
6
8
10
12
Total media exposure
CHART 3
Among all 8- to 18-year-olds, total amount of media exposure, multitasking and media use in a typical day, over time:
Total Media Exposure and UseTotal Media Exposure and Use
HOURS
29%Media multitasking
10:45
7:38
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60%
CHART 4
Among 7th to 12th graders, percent who multitask “most of the time” they are using each medium:
Media Multitasking, By GenreMedia Multitasking, By Genre
Listening to music
Watching TV
Playing video games
43%
39%
22%
Using a computer
Reading
40%
27%
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
Among all 8- to 18-year-olds, percent who own each item:
Mobile Media, Over TimeMobile Media, Over TimeCHART 5
iPod/MP3 player76%
66%
29%
Cell phone
Laptop
18%
39%
12%
2004 2009
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
CHART 6
Among all 8- to 18-year-olds, time spent in cell phone activities in a typical day:
Mobile Media ActivitiesMobile Media Activities
0
1
:33
Talking on a cell phone
:49
Consuming media on a cell phone
:15 TV
:17 Games
:17 Music
HOURS
TalkingTalking on a cell phone Consuming mediaConsuming media on a cell phone
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
CHART 7
Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day:
Media Use, By PlatformMedia Use, By Platform
4:29
2:31
1:291:13
:38 :25
TV content Music/audio Computers Video games Print Movies
HOURS
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
1999 2004 2009
CHART 8
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
- :25
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
1999 2004 2009
CHART 8a
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
DVDs :32DVDs :32
DVDs :27
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
1999 2004 2009
CHART 8b
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
DVDs :32DVDs :32
DVDs :27 Time-shifted TV :22Time-shifted TV :14Time-shifted TV :14
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
1999 2004 2009
CHART 8c
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
Online :24DVDs :32
DVDs :32DVDs :27 Time-shifted TV :22
Time-shifted TV :14Time-shifted TV :14
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
1999 2004 2009
CHART 8d
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
iPod :16Online :24
DVDs :32DVDs :32
DVDs :27 Time-shifted TV :22Time-shifted TV :14Time-shifted TV :14
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
Cell phone :15iPod :16
1999 2004 2009
CHART 8e
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
Online :24
HOURS
DVDs :32DVDs :32
DVDs :27 Time-shifted TV :22Time-shifted TV :14Time-shifted TV :14
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Total TV Content3:47
Total TV Content3:51
Total TV Content4:29
1999 2004 2009
CHART 8f
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
+ :38
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion of TV content consumed in a typical day via:
CHART 9
TV Viewing, by Platform, 2009TV Viewing, by Platform, 2009
Live TV59%
Online9%
On Demand/DVR 8%
DVD12%
Mobile12%
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
CHART 10
Among all 8- to 18-year-olds, average amount of time spent listening to music and other audio in a typical day, over time:
Listening to Music, Over TimeListening to Music, Over Time
1:49 1:44
2:31
HOURS
+ :47
1999 2004 2009
![Page 21: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/21.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion of time spent listening to music on:
CHART 11
Listening to Music, By PlatformListening to Music, By Platform
iPod29%
CellPhone12%
Radio23% Computer
23%
CD12%
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 12
Among all 8- to 18-year-olds, average amount of time spent using a computer in a typical day, over time:
Computer Use, Over TimeComputer Use, Over Time
:27
1999
1:02
2004
1:29
2009
HOURS
+ :27
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
CHART 13
Among all 8- to 18-year-olds, percent with Internet access at home, over time:
Home Internet Access, Over TimeHome Internet Access, Over Time
1999
2004
2009
47%
74%
84%
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
CHART 14
Among all 8- to 18-year-olds, percent with high-speed Internet access at home, over time:
High-Speed Access, Over TimeHigh-Speed Access, Over Time
1999
2004
2009
n/a
31%
59%
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
CHART 15
Among all 8- to 18-year-olds, percent with Internet access in their bedroom, over time:
Internet in the Bedroom, Over TimeInternet in the Bedroom, Over Time
1999
2004
2009
10%
20%
33%
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Proportion of recreational computer time 8- to 18-year-olds spend in various activities:
CHART 16
Computer Time, By ActivityComputer Time, By Activity
Socialnetworking
25%
Otherwebsites
12%Instant
messaging13%
Playinggames
19%Videosites16%
Email6%
Graphics/photos 5%
Other 5%
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 17
Among all 8- to 18-year-olds, average amount of time spent using video games in a typical day, over time:
Video Game Use, Over TimeVideo Game Use, Over Time
:26
1999
:49
2004
1:13
2009
HOURS
+ :24
![Page 28: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/28.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 18
Video game use among 8- to 18-year-olds in a typical day, over time:
Video Game Use, By Platform, Over TimeVideo Game Use, By Platform, Over Time
:32
:17
:38:36
Console player Handheld player
2004 2009HOURS
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 19
Video game use among 8- to 18-year-olds in a typical day, by gender:
Video Game Use, By Platform, By GenderVideo Game Use, By Platform, By Gender
:17
:56
:14:16
Cell phone Console player
:24 :18
Handheld player
HOURS
Boy Girl
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 20
Among all 8- to 18-year-olds, average amount of time spent using print media in a typical day, over time:
Reading, Over TimeReading, Over Time
:43
1999
:43
2004
:38
2009
HOURS
- :05
![Page 31: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/31.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 21
Among all 8- to 18-year-olds, average amount of time spent using each type of print media in a typical day, over time:
Reading, Over TimeReading, Over Time
:23
Books
:14
Magazines
:06
Newspapers
HOURS
:21 :25:15 :09
:07 :03
2004 20091999
![Page 32: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/32.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
In a typical day, percent of all 8- to 18-year-olds who spend time reading:
ReadingReadingCHART 22
Books47%
35%
23%
Magazines
Newspapers
46%
55%
42%
2004 20091999
46%
47%
34%
![Page 33: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/33.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
CHART 23
Amount of time spent with each medium in a typical day:
Time with Media, By Platform and AgeTime with Media, By Platform and Age
3:41
1:08:46 1:01
TV content Music Computers Video games
5:03
2:221:46
1:25
8-10 yr-olds 11-14 yr-olds1:22
1:14
1:00:24
HOURS
![Page 34: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/34.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
8
10
12
14
CHART 24
Total amount of media exposure in a typical day, by age:
Total Media Exposure, By AgeTotal Media Exposure, By Age
11:53
7:51
11:23
11-14 yrs-old8-10 yrs-old 15-18 yrs-old
HOURS
![Page 35: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/35.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
8
10
12
14
CHART 25
Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity:
Total Media Exposure, By Race/EthnicityTotal Media Exposure, By Race/Ethnicity
12:59
8:36
13:00
BlackWhite Hispanic
HOURS
![Page 36: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/36.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
8
10
12
14
CHART 26
Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity over time:
Total Media Exposure, By Race/EthnicityTotal Media Exposure, By Race/Ethnicity
9:01
199912:59
2009
6:56
8:368:19
13:00
BlackWhite Hispanic BlackWhite Hispanic
HOURS
![Page 37: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/37.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Light media users
66%Good
grades
23%Fair/poorgrades
10%School doesn’t
use grades
Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades:
CHART 27
Media Use and GradesMedia Use and Grades
![Page 38: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/38.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
3%School doesn’t
use grades
31%Fair/poorgrades
65%Good
grades
Moderate media users
Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades:
CHART 27a
Media Use and GradesMedia Use and Grades
![Page 39: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/39.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Heavy media users
47%Fair/poorgrades
51%Good
grades
Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades:
CHART 27b
Media Use and GradesMedia Use and Grades
![Page 40: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/40.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion who say they use a computer, watch TV, play video games, text message, or listen to music while doing their homework:
CHART 28
Multitasking with HomeworkMultitasking with Homework
A little of the time
22%
Most of the time
31%
Some of the time
25%
Never 19%
![Page 41: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/41.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Parents MatterParents Matter
![Page 42: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/42.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion who say:
CHART 29
Household Media EnvironmentHousehold Media Environment
TV is not usually on during meals
34%
TV is usually on during meals
64%
![Page 43: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/43.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion who say the TV is left on even if no one watching:
CHART 30
Household Media EnvironmentHousehold Media Environment
A little of the time
15% Most of the time
45%
Some of the time
34%
Never 4%
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion who say they have a TV in their bedroom:
CHART 31
Media in the BedroomMedia in the Bedroom
No TV in their
bedroom28%
TV in their bedroom
71%
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
Among all 8- to 18-year-olds, percent who say they have rules about the amount of time they can spend with each medium:
Media RulesMedia RulesCHART 32
Music
5%
10%
30%
68%
36%
28%
60%
66%
TV
Video games
Computer
Yes, has rules N/A No, does not have rules
85%
5%
4%
5%
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
CHART 33
Amount of time spent watching live TV in a typical day, by children who say the TV in their home is left on even when no one is watching:
TV in the HomeTV in the Home
3:17
Most of the time
1:42
Little/none Some of the time
2:20
+ 1:35HOURS
![Page 47: Generation M2: Media in the Lives of 8- to 18-Year-Olds](https://reader033.vdocuments.mx/reader033/viewer/2022051816/54590f9faf79590b088b5640/html5/thumbnails/47.jpg)
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
CHART 34
Amount of time spent watching live TV by children who have a TV in their bedroom vs. those who do not:
Bedroom TV and Time Spent WatchingBedroom TV and Time Spent Watching
2:58
TV in the bedroom
1:54
No TV in the bedroom
HOURS
+ 1:04
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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
8
10
12
14
CHART 35
Amount of total recreational media exposure in a typical day, by children who say they have:
Media Rules and Time Spent With MediaMedia Rules and Time Spent With Media
9:51
Some media rules
12:43
No media rules
+ 2:52HOURS
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