generation blue | water platform | | generation blue unique water platform for young people

GENERATION BLUE | WATER PLATFORM | www.generationblue.eu |

GENERATION BLUE

Unique Water Platform for Young People


Water initiativeThe Austrian Ministry of Agriculture, Forestry, Environment and Water Management initiated 5 years ago a dedicated program in order to get in touch with the young generation and involve them for their future responsibility for water management: “Generation Blue”.

Generation Blue is a master project, following the educational efforts of the ministry in communicating environmental activities and participation of schools and young people.

Generation Blue is water platform for young people with clear focus on water


Ministerial engagement Focus on young people (13-19 years)

New aspects in public and governmental-political discussion

Political education

Involving and inspiring young people

Public participation


„Generation Blue“Generation Blue is a nationwide water platform to invite young people to get information, participate and understand the variety of water and thus raise their awareness to sustainable environment especially water and water related issues. It provides exciting information on water, as well as lots of fun and action on the subject of water.

It is the biggest water project for the youth in Austria and cooperates with pedagogic institutes, schools and teachers under participation of public and private entities.


Communication approachGeneration Blue is providing the umbrella for different activities and projects in order to penetrate the water-related content for regional, national and cross national activities and programs:

Dedicated Corporate Identity (CI) and Corporate Design (CD)Communication channels focusing on internet and direct-response tools Relevant media selection (youth homepage, youth magazines, …)On-the-spot presence (youth events, educational fairs,….)Cooperation, workshops and projects with schools and teachersCreation and distribution of information and identification tools (buttons, tattoos, CR ROMs, online-games, …)


Current available materials


Info-Flyer: Your HOMEBASEContent: General overview about Generation Blue Information transfer about water protection, rivers and the variety of water in a short, interesting way Promotion for the web-page and activities of Generation Blue Available also in English

Distribution: On the spot (at events) and by post


CD-Rom: Clear perspectivesContent: Demonstrates the broad and multifaceted opportunities of jobs in the water sectorPresents water supply from the perspective of job profilesInformation about job profiles, job requirements, training opportunities and contents, sample job ads, contact informationShows reality videos filmed for the CD-Rom

Distribution:Free mailing on request for students and teachersDistribution at school and teacher-training eventsDistribution at selected water utilities


Teaching materials: Enjoy waterContent: Copy master in print and downloadInformation about water cycle, water consumption, functions of water in the human body, etc.

Distribution:Free mailing on request for students and teachersDistribution at school and teacher-training events


Current activities


Water ID-Card: “Trinkpass” Creative element and competition for motivation

(design of a river symbol for non-permanent-tattoos)

Attractive rewards for the best creative designs(participation at „Danube Challenge“;production of tattoos)

Water-ID-Card as communication and action tool

Kids are monitoring their water consumption over a period of 14 days


Drinking fountains: “Trinbrunnen” To equip schools with drinking fountains Raise awareness for clean water as best source for drinking Creative element and competition for motivation (creative photo or film

showing kid drinking water) Drinking fountain as rewards for the best creative photos/films


River project: inn.trophy Learning more about the local river (flood prevention; renaturation;

biodiversity;….) One-day excursions to the river School project about the river (film, collage, poem,….) School competition „Water-Day“ as reward for the best project


Danube Challenge Learning more about Europeans most international river: The Danube 22 young people are on a 4-days adventure trip with a boat on the Danube Various activities (knowledge, nature and sports) during the 4 days boat trip

from Linz via Bratislava to Vienna offer the possibility to collect points. The team with the highest score after the final event in Vienna is the winner of the yearly Danube Challenge .

Via Generation Blue the teams are recruited and the Danube Challenge is supported by daily blogs on the Generation Blue webpage


Web-Page


“HomeBase”: www.generationblue.at Young, modern design Main platform for

communication (“Home-Base”)

The webpage offers: Information about all

aspects of water Newsletter Games / Downloads Promotion of activities News-ticker Corner for teachers Basic information bilingual (English/German)


Generation Blue goes Europe


Generation Blue InternationalThe aim of Generation Blue International is to engage and make young people interested in protecting water resources across Europe. By extending the project to other countries, best practices adjusted to local circumstances will promote cross national awareness, participation and cooperation.

Exchange of information and different views on the variety of water Discussion of water vision from the perspective of young people Support cross-national and creative potential of young people


JUMP IN !

www.generationblue.eu

generation blue | water platform | | generation blue unique water platform for young people

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