generating revenue consistently
DESCRIPTION
Presentation delivered at Toronto\'s first annual Freelance Camp, October 3rd, 2010TRANSCRIPT
Generating Revenue ConsistentlyToronto Freelance Camp 2010
Who We Are
Enterprise Toronto is a one-stop source of information, services and programs for the City’s freelancers, entrepreneurs and small businesses.
You can avoid the roller coaster by thinking
like a business owner!
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Marketing & selling Planning Cash flow management Partnering
Marketing & Selling
Do it on purpose Think “clients” Expand your network of decision
makers Build relationships
Marketing & Selling
Understand your own unique value proposition
Proactively seek out opportunities
Marketing & Selling
Tactics:– Contact management software– Subscribe to industry publications,
blogs and newsletters – be informed– Get out!– LinkedIn profile vs a resume
Cash Flow Management
Get a financial advisor! Set revenue & earnings targets
– Understand the “math of sales” Write yourself paycheques Establish a rainy-day fund
Planning
Set annual goals Allocate time to work ON your
“business”
Partnering
Two brains are always better than one
Build a referral network Sub-contract Partner on bigger, longer-term
projects
You can avoid the roller coaster by thinking
like a business owner!
Enterprise Toronto
Free business consultations Seminars & learning opportunities Business registrations Resource centre Regulatory information
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Katherine RoosManager, Small BusinessEconomic Development & CultureCity of TorontoP: (416) 395-7474E-mail: [email protected]
www.enterprisetoronto.com