generate new leads and close more sales with business blogging
DESCRIPTION
If your company's website doesn't have a blog, then you're missing out on some big opportunities to boost web traffic and engage with your potential customers. A static website that features the same old content just doesn’t cut it anymore. Besides the fact that Google LOVES blog content, each new post also presents another way for prospects to find you!. This presentation will teach the basics of setting up a successful business blog and how to use it to attract new clients.TRANSCRIPT
HalfmoonYogaHalfmoonYoga
B•B•Q
Generate New Leads and Close More Sales
with Business Blogging
© 2014
2
Chief Marketing Strategist, Ideazio, Inc.
Kendra Webb-Scott
facebook.com/ideazio
@ideazio
3
Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events& Registrations
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
4
AgendaWhy your business needs a blogWhat to write aboutOptimizing your blog postsCreating valuable calls-to-action Driving traffic to your blogNext steps
Why Your Business Needs a Blog
6
pull response
Why Your Business Needs a Blog
Your website
push content
8
Why Your Business Needs a Blog
Articles and Announcements
Feedback & Surveys
Offers & Promotions
How-Tos & TutorialsOpen
Fresh Content
Optimized Post Titles
Keyword-Rich Anchor Text
Post Meta Tags & Descriptions
Image Alt Tags
THANKYOU
BonusOff
Easier SEO
Useful Content
Encourage Link Backs
Get Noticed by Google
Improve SEO?
Inbound LinksEnhanced Social Media
Google+
What to Write About?
10
What to Write About
Different types of blog posts
Compile a Link Roundup
Customer Success StoryRiff on the News
WOW!
Take a Reader Poll
101001
Review a book or product
Make a video or podcast
11
What to Write About
Need Ideas for Your Business Blog? Here Are 50…
http://www.entrepreneur.com/article/223023
12
Why Your Business Needs a Blog
Follow Twitter Accounts
Setup Google Alerts
Subscribe to Google News
Use Aggregation Services
1. Get Informed
Choose the best pieces each week
Find stories with high overlap
Don’t exclude too much
Provide Value
2. Be Selective
Relate the story to your audience
Cite Your Sources
Include a graphic or image
4. Cover the Story
Brainstorm
Narrow down top 3 choices
Get feedback
Use Aggregation Services
3. Rewrite the Headline
How to Steal Borrow Content Ideas
What to Write About
Editorial Calendar Benefits
PerspectiveEasier
Decision-Making
Consistency
Scalability Efficiency
14
What to Write About
Creating an Editorial Calendar
Optimizing Your Blog Posts
Optimizing Your Blog Posts
HeadlinesWinning the battle of priorities
2SECONDS 2WORDS2TODAY
17
Optimizing Your Blog Posts
Winning the battle of priorities
A Guide to Understanding Recent Changes in Employment Law
Hiring a Wedding Caterer
What the Wedding Planners Won't Tell You About Choosing a Caterer
Social Media Tips 10 Unexpected Ways to Rock At Social Media Marketing
Employment Law News
18
1-3 times per week is most common
Ask yourself: “When are my readers likely to take the action I want?”
Optimizing Your Blog Posts
When to post
19
Keyword OptimizationOutbound LinksSubheading TagsImage Alt TagsKeyword DensityPage TitleMeta DescriptionArticle Length
Optimizing Your Blog Posts
SEO Considerations
20
Optimizing Your Blog Posts
SEO Considerations
21
Optimizing Your Blog Posts
SEO Considerations
Optimizing Your Blog Posts
Creating Valuable Calls-to-Action
Click icon to add picture
24
marketing
Creating Valuable Calls-to-Action
At its core, marketing is abouteliciting a physical and measureable
response
Creating Valuable Calls-to-Action
Bottom of the Post
Creating Valuable Calls-to-Action
Connect on Social
Creating Valuable Calls-to-Action
Tweet This
Creating Valuable Calls-to-Action
Email List Subscription
Creating Valuable Calls-to-Action
Open-Ended Question
Creating Valuable Calls-to-Action
In-Line
Creating Valuable Calls-to-Action
Sidebar
Click icon to add picture
Driving Traffic to Your Blog
33
Driving Traffic to Your Blog
Blogging, Email & SocialYou have to use all three
Drive traffic back to your list, email, etc...
Amplify your blog posts
34
Driving Traffic to Your Blog
Target Your Content
35
Driving Traffic to Your Blog
Check Your Analytics
36
Driving Traffic to Your Blog
Reference Other Posts
37
Driving Traffic to Your Blog
Use Social Sharing Sites
38
Driving Traffic to Your Blog
Guest Blogging
39
Driving Traffic to Your Blog
Comment on Other Blogs
40
Driving Traffic to Your Blog
Email Opt-In Form
41
Driving Traffic to Your Blog
Use Your Email Signature
42
Driving Traffic to Your Blog
Be Consistent
Next Steps
Click icon to add picture
44
Next Steps
How to Get Started
1. Pick a topic and target audience2. Choose a platform3. Pick a domain name 4. Choose a web host5. Select and customize your theme6. Install necessary plugins7. Start writing!
45
Next Steps
Choosing a Platform
46
Next Steps
Choosing a platform
http://mashable.com/2014/05/09/16-minimalist-blogging-platforms
/
47
Next Steps
Feeling a bit like this?
Does the "techie stuff" make you cringe? The mere idea of it frustrates you or maybe you just don't have the time to mess with it?
48
Next Steps
Today’s Offer #1: The Ultimate Blog Design
Fast track your results online and start blogging in 14 days:
• 30-Min Phone Consultation • Customized Wordpress Theme • Blog and Plugin Setup • Text Logo Design • Header Banner Design • Email Auto Responder Connection • 30-Days Premium Blog Support
We take care of all this for you for $997
49
Next Steps
Today’s Offer #1: The Ultimate Blog Design
50
Next Steps
Today’s Offer #2: Constant Contact Toolkit
One source for all your marketing
Next Steps
For Today’s Attendees only!
Sign up for Constant Contact Toolkit Today and we will design your first campaign for you! Plus, a free 60-minute marketing consultation with a Constant Contact Authorized Local Expert.
Today only! Packages begin at $20.00 (Money back guarantee)
http://bit.ly/ideazio
© 2014