generate a return on your facebook investment
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Generate A Return On Your Facebook Investment. Presented by Josh Chiles CEO, Engaged!. StartEngaging.com. Presented by: Josh Chiles CEO, Engaged!. Today ’ s Process. Facebook Apps. Presented by Josh Chiles CEO, Engaged!. StartEngaging.com. Today ’ s Process. Facebook Apps - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/1.jpg)
![Page 2: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/2.jpg)
Generate A ReturnOn Your
Facebook InvestmentPresented by: Josh Chiles
CEO, Engaged!
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
![Page 3: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/3.jpg)
1. Facebook Apps
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
![Page 4: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/4.jpg)
1. Facebook Apps2. Facebook Ads
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
![Page 5: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/5.jpg)
1. Facebook Apps2. Facebook Ads3. Facebook ContentStartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
![Page 6: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/6.jpg)
1. Facebook Apps2. Facebook Ads3. Facebook Content4. Facebook Analytics
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
![Page 7: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/7.jpg)
5. Facebook Content
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
![Page 8: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/8.jpg)
5. Facebook Content6. Facebook Ads
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
![Page 9: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/9.jpg)
5. Facebook Content6. Facebook Ads7. Facebook AnalyticsStartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
![Page 10: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/10.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Apps(or applications)
![Page 11: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/11.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Apps
![Page 12: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/12.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Apps
![Page 13: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/13.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Apps
![Page 14: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/14.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AppsTo start building your Facebook app, visit:
https://developers.facebook.com/apps
Or read the tutorial:
http://developers.facebook.com/docs/appsonfacebook/pagetabs
![Page 15: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/15.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AppsClick “Create New App”
![Page 16: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/16.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AppsAdd your App name
Click “Continue”
![Page 17: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/17.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AppsAdd your display name
![Page 18: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/18.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AppsAdd your Page Tab URL
Select Page Tab Width (810px or 520px)
![Page 19: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/19.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
![Page 20: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/20.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Apps
If you’re not a web designer and don’t know how to code…
![Page 21: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/21.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Apps
1. Hire someone who is.2. Use a Facebook App builder.
StartEngaging.com
![Page 22: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/22.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Ads(or advertising)
![Page 23: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/23.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Ads
To create a Facebook ad, visit:
http://www.facebook.com/advertising
![Page 24: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/24.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AdsSelect your Facebook page
![Page 25: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/25.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Ads
TIP: Ads that stay on Facebook.com (not going to your website) will cost less.
![Page 26: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/26.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Ads
Select “Get More Page Likes”
![Page 27: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/27.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AdsAdd your ad text
Select your landing pageUpload your image
![Page 28: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/28.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AdsSelect your target location
Select your target age/genderSelect your target interests
![Page 29: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/29.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Ads
TIP: The more targeted your ad is the lower your
cost per click will be.
![Page 30: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/30.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AdsSelect your advanced options
![Page 31: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/31.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Content
![Page 32: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/32.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook ContentEngage Your Facebook Fans Daily
![Page 33: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/33.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook ContentAsk questions…
![Page 34: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/34.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Content
…keep them informed, share pictures, invite them to your
events and tell them what you want them to do, creatively.
![Page 35: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/35.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Analytics
![Page 36: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/36.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Analytics
• How many clicks on your ad?
![Page 37: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/37.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Analytics
• How many clicks on your ad?• How many views on your app?
![Page 38: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/38.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Analytics
• How many clicks on your ad?• How many views on your app?• How many new “Likes”?
![Page 39: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/39.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Analytics
• How many clicks on your ad?• How many views on your app?• How many new “Likes”?• How many leads?
![Page 40: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/40.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AnalyticsEdit.
Test.Update.
Tweak.Retarget.
Try again.Change.
Get it right.
![Page 41: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/41.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Content(yes, again)
![Page 42: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/42.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook ContentBe engaging. Be creative. Be consistent
![Page 43: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/43.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Ads(and yes, again)
![Page 44: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/44.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AdsPromote Your Content
![Page 45: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/45.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Analytics(and this again too)
![Page 46: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/46.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AnalyticsMonitor engagement for each and every post. Posts with the most engagement, tweak it, change it and stay around that topic.
![Page 47: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/47.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AnalyticsGeo-target your content by city
or geo-target your content by state
![Page 48: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/48.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AnalyticsIs your website mobile optimized?
![Page 49: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/49.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AnalyticsPost content when your Facebook fans are online and engaging.
![Page 50: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/50.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Repeat.
![Page 51: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/51.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Ready to take your Facebook page to the next level?
![Page 52: Generate A Return On Your Facebook Investment](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56812c00550346895d906ff0/html5/thumbnails/52.jpg)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
StartEngaging.comMDCE Booth #1109