general session oracles commitment to the healths_s311958_trans

8/3/2019 General Session Oracles Commitment to the HealthS_s311958_trans

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Oracles Health Sciences Vision andStrategy

Neil de CrescenzoSenior Vice President and General Manager

Oracle Health Sciences Global Business Unit (HSGBU)


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2

Agenda

Industry Trends and Implications

Oracles Industry Leadership

Oracles Health Sciences IndustryStrategy

Next Generation Product Demonstration


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3

Key Trends Emerging for the Health

Sciences IndustryFactors driving innovation in Health Sciences

Patients arebecoming betterinformed

Cost to patients isincreasing

Increasing demandfor personalizedmedicine

Patients want cures,

not treatments Increasing

importance ofemerging markets

Costs of chronicdisease is soaring

Treatment protocolsincreasingly used byhealthcare payers

Pay-for-performanceis on the rise

Blurring boundariesbetween different

forms of care Increasing financial

constraints onpayers

R&D is becomingmore virtualized

The research base isshifting to Asia

Remote monitoring isimproving rapidly

The volume of datais exploding due toimaging and omics

technologies

Market Trends Healthcare Trends

(Source: Oracle research, PriceWaterhouseCoopers, Pharma2020 Challenging Business Models)

Research Trends


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4

Outcomes will drive healthpolicy and reimbursement

R&D is becoming increasingly

virtualized, in addition to itscurrent global scope

Chronic care costs rising due todemographics and lifestyles

Payors, providers, pharma andregulators will become closely

linked Increasing demand for

personalized medicine andtranslational research

Integrated analytics that spansbroad spectrum of care

Software and data stores that

support end-to-end R&Dprocesses across partners

Care management systems tosupport disease management

Enterprise software thatsupports collaboration across

the Health Sciences ecosystem Integrated software to support

evolving models of R&D linkedto patient care

Implications for the Health Sciences IndustryShaping the future business model for Health Sciences

Health Sciences Industry Oracle


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5

The New Healthcare ParadigmBuilt Around a Personalized Healthcare Ecosystem

TranslationalResearch

Ecosystem

Development

Partnerships


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6

Building the Infrastructure for Personalized

Medicine and Translational Research

Fulfill Health InformationRequest

Health InformationServices Agreement

HealthInformationRequestAuthenticate

Requester

TransformandNormalizeHealthInformation

Patient HealthInformation

Aggregated forNormalization

Transformedinto InformationService Format

Patient HealthInformationGathered

Clinical Innovations

Clinical &Operational

Benefit


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Building the Infrastructure for Personalized

Medicine and Translational Research

Fulfill Health InformationRequest

Health InformationServices Agreement

HealthInformationRequestAuthenticate

Requester

TransformandNormalizeHealthInformation

Patient HealthInformation

Aggregated forNormalization

Transformedinto InformationService Format

Patient HealthInformationGathered

Clinical Innovations

Clinical &Operational

Benefit

Clinical InformationSystems

Personal Health RecordsHTB

Identity and Access Management

Business Process Automation

Fusion MW

Database

Security

Web 2.0

EnterpriseHealthcareAnalytics

Portals


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Agenda



Oracles Health Sciences IndustryStrategy



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Oracles Leadership in Health Sciences

Use Oracle Applications to RunTheir Business



20 of the Top 20Pharmaceutical Companies

8 of the Top 10 Contract

Research Organizations

9 of the Top 10Medical Device Companies


10 of the Top 10Research Universities

Use Oracle Applications to RunTheir Business10 of the Top 10Healthcare Organizations


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Sept06 Dec06 Sep07 May08(re-organization)

Industry Global Business Units Drive GrowthBest-in-class operational applications in key industries

2005 2006 2007 2008 2009

Apr05 Jul05 Jan06 Sep08

Nov05 Oct06

Nov06 Jun07

Jun08

Jun08 Aug08

FORMED

INTERNALLY

*

* Pending
http://www.skywiresoftware.com/http://www.splwg.com/index.phphttp://amber.demo.net4call.com/portal/page?_pageid=234,556112&_dad=portal&_schema=PORTALhttp://www.metasolv.com/MSLV/CDA/General/Homepage.aspxhttp://www.mantas.com/index.htmlhttp://www.360commerce.com/display.php


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IDC #1 Report

Oracle easily topped the chart, with nearly $60 million morethan the second-place SAP.

While our internal estimates show that Oracle and SAP werevirtually tied five years ago, Oracle's fast-paced acquisition

strategy, coupled with its increased commitment and focuson the life sciences via its new Health Sciences GlobalBusiness Unit, has paid big dividends, which have helped to

drive its success in the life science industry.

ORACLE#1 in Life Sciences

Health Sciences Insights, IDCJune 2009


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Oracles Healthcare Provider FootprintOracleOracle

ISV Partners

Administration

ProjectsProjects

CompensationCompensation FinancialsFinancials

Supply ChainSupply Chain

Human ResourcesHuman Resources

Facilities ManagementFacilities Management

ClinicalClinical OperationsOperations Human ResourcesHuman Resources

Business Intelligence

Operations

ResourceScheduling

Health InformationManagement

EHR

ADTADT

Decision SupportDecision Support

Patient RelationsPatient Relations Care ManagementCare Management ClinicianManagementClinicianManagement

Helpdesk

HRHR ITIT

Clinical Research

Infrastructure

Master Data ManagementMaster Data Management

Integration FrameworkIntegration Framework

Content ManagementContent Management

Middleware & DatabaseMiddleware & Database

Financials/SupplyChainFinancials/SupplyChainComplianceCompliance

Clinical DepartmentsClinical Departments

Patient AccountingPatient Accounting

Patient SchedulingPatient Scheduling


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Oracles Healthcare Payer Footprint

Infrastructure

Master Data ManagementMaster Data Management

Integration FrameworkIntegration Framework

Content ManagementContent Management

Middleware & DatabaseMiddleware & Database

Claims

ClaimsAdjudication

Fraud & AbuseFraud & Abuse

Claims ServiceClaims Service

Self-ServiceSelf-Service

Channel MgmtChannel Mgmt

Channel SalesChannel Sales

OperationsSales &

UnderwritingProduct Dev &

Marketing

Product DesignProduct Design

PricingPricing

Consumer &Channel MktgConsumer &Channel Mktg

EventsEvents

CorporateMarketingCorporateMarketing

Sales PlanningSales Planning

Direct SalesDirect Sales

CompensationMgmtCompensationMgmt

Rating &Underwriting

Membership &Benefits

Appeal & GrievanceMgmt

Appeal & GrievanceMgmt

ApplicationProcessing


Policy IssuancePolicy Issuance

MemberEnrollmentMemberEnrollment

Reinsurance

BenefitsAdministration



Service

PremiumBillingPremiumBilling

MemberServicesMemberServices

ProviderServicesProviderServices

Self-ServiceSelf-Service

Networks

NetworkDevelopmentNetworkDevelopment

ContractManagement

PerformanceAssessmentPerformanceAssessment

Medical Management

Referrals &AuthorizationsReferrals &Authorizations

CareManagementCareManagement


Exec AnalyticsExec AnalyticsChannel InsightChannel Insight Operational InsightOperational Insight ProfitabilityProfitability HR AnalyticsHR AnalyticsCustomer InsightCustomer Insight

Administration

Quality AssuranceQuality Assurance Finance & TreasuryFinance & Treasury

Planning & ForecastingPlanning & Forecasting Regulatory ComplianceRegulatory Compliance

Human ResourcesHuman Resources

Risk ManagementRisk Management

OracleOracle

ISV Partners


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15

Agenda



Oracles Health Sciences Industry Strategy



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Oracles Strategy for Industry LeadershipComplete. Open. Integrated.

More ValueLess Complexity

More FlexibilityLess Cost

More Choice LessRisk

ComprehensiveIndustry Portfolio

Standards-BasedArchitecture

Designed toWork Together

CompleteComplete OpenOpen IntegratedIntegrated


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Oracles Strategy Reflects the Interdependence

Among Stakeholders in Health Sciences

ResearchNetworks

CareDelivery

ClinicalResearch

Labs &Bio-banks

Healthcare institutionsPharma/Biotech

Personalized medicineBio-marker discovery

Safety and Pharmacovigilance

Adaptive Clinical Trials

Submissions


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Oracles Health Sciences Industry StrategyDelivering Innovation in Health Sciences

Requirement Oracle Capability The Oracle Difference

Improve pharmaceuticalmarketing, sales andservice effectiveness

Oracle CRM Solutionsfor Pharma

Supports patient and safety dataacross clinical, post-market andpatient care

Reduce supply chain risk viaprocess validation andcompliance

Product LifecycleManagement,ePedigree, SCM

Suite of applications to fullysupport lifecycle supply chainmanagement and quality

Improve operationalefficiencies and outcomes inclinical trials

Clinical Data and TrialManagement , LifeSciences Hub

Leading provider of applications tosupportclinical trials end-to-end

Oracle Safety and PVSolutions, HTB, LSH

Ensure quality of care andpatient safety

Provide accurate and secure clinical

information across collaborativenetworks

Oracles HIESolutions

Analytics and BusinessIntelligence Solutions

Innovative solutions to supporttransformational CRM forcustomer centricity

Solutions to enable secure accessof clinical Information

End-to-end analytics and BIsolutions across the value chain

Deliver better insights on dataacross the health sciencesvalue chain


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Oracles Clinical Development & Safety SuiteSupporting Clinical Development through Patient Care

Database

Middleware and Collaboration

Health Sciences

Oracle CRMOracle ERP

Life Sciences

Healthcare

Applications

Life Sciences and Healthcare Analytics

Healthcare

Oracle Clinical Trial Mgmt

Oracle Remote Data Capture

Oracle Clinical

Oracle Life Sciences Data Hub

Oracle Thesaurus Management

Oracle Safety, Pharmacovigilance and Risk Management

Oracle Interoperability

Data Repository

Data Acquisition and Integration

Terminology Management

Privacy and Security

Simplifies the collection,monitoring and analysis ofdata across the clinicaldevelopment and safetyprocess

Improves collaborationacross clinical, post-market surveillance andpatient care

Reduces total cost of

ownershipAids in alignment of

business operationsacross departments


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Oracles Safety & Pharmacovigilance SolutionEnd-to-end Support of Safety and Risk Management Processes

Provides visibility of strategicdata across the enterprise

Uncovers key, statisticallysignificant data using signaldetection and other methods tomanage the risk-benefit profiles

of drugs Supports key decision making by

compiling and analyzing data forexecutives and end-users

Enables regulatory compliance

and improves case managementprocessing

Facilitates the exchange of coredata between systems


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Late Development

MES

SCM

Commercial

Oracle for Product Lifecycle ManagementComprehensive solution from Drug Design, Development toCommercialization

Research

Clinical Trial

Early Development

Regulatory Submissions

Packaging and

Label Mgmt

LIMS

DiscoveryTools

Lab NoteBook

Product Lifecycle Management (PLM)

TQM - Quality Assurance /CAPA

Formulation &Recipe

Development

New Product Development (NPD)

Packaging &

Label Mgmt

ProcessDevelopment

and BatchMgmt

Doc Mgmt

ERP

DesignExperiments

Material mgmtExperiment trackingResults trackingeDR ElectronicDev. Record

Tracking blend,formula and recipesSpecification detailsBOM and Bill ofSubstance

Equipment ModelProcess instructionseBR Electronic Batchrecord

Product spec forpackaging and labelsincluding globalvariations;Regulatory control

Oracle Conformia


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3 Shipping

Outbound ePedigreemanagement

Shipment and serialanalytics

Export product data toregulatory database(s)

4 Receiving

Inbound ePedigreemanagement

BI dashboard drilldowninto receipt and serialdetails

5 Track & Trace

Portal for customer andconsumer serial

verification Mobile access

Flag counterfeit serials

Protect public health

1 Serialization Unit and case mass

serialization

Multi-site provisioning

Serial import and export

Contract manufacturingserial data exchange

Custom serial algorithms

2 Packaging

Web services integrationto packaging systems

Packaging hierarchymaintenance UI and

services Serial and packaging

inquiry

Import returned serials

Reconcile serials againstsales orders

Assess and authorize

valid returns

Serial disposition

6ReturnsReconciliation

Comply, Track,Trace, Protect

Oracle Pedigree & Serialization ManagerSingle Interoperable Solution for Serialization and Pedigree

Management


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Physician

SalesForce

ScientificLeadership

Key OpinionLeaders

Provider &Payer

Patients &Consumers

HealthcarePractitioner

Accounts,Hospitals,

Government

MedicalAffairs

BrandManager

AccountManagers

Sales

Customer

Service

AnalyzeEffectiveness of

Strategies

Campaign Design& Planning

Oracle CRM for Life SciencesTransforms Sales and Marketing for a New Era

TV/ PrintAdvertising

Email

Web

CallCenter

DirectMail

Multi-Channel

Response

MultiChannelDelivery

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Segmentation andTarget Audience


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Siebel CRM Social CRMCRM On Demand

Integration (Fusions Application Integration Architecture)

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Oracles Life Sciences CRM SolutionComplete CRM -Supporting the Pharma Sales User Experience


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Security, Access & Identity Management


Healthcare Portal / MPI / Knowledge Bases (ISV Partners)

Healthcare specific services architecture

Standards-based (meaningful clinical data)

Web access for patient centered care

Pharmacy

Labs

CIS

KnowledgeBases

Clinics

SourceSystems

TransformMessages

into aCommonFormat &

Route

FMW / SOA Suite

Message

Normalization(HL7V2.X V3.0)

TranslateDisparate

Vocabularies& Concepts

Message Services

Person Services

Security & Auditing

DataModel

NormalizedClinical DataRepository

TerminologyNormalization

Clinical DataWarehouse

Handheld

Support

Regional HealthNetworks

Clinical DecisionSupport

DW / SOA Suite / FMW

Custom or 3rd PartyApplications

Clinical InformationReuse

Oracles Health Information Exchange (HIE)Improve the Accuracy and Availability of Secure Clinical Information

MD Office

Healthcare Transaction Base


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Integrates Data for Analysis and Reporting

Pre-built integration of data from Oracle Health Sciences solutions and othersources into an integrated data warehouse optimized for analysis

Provides User-Friendly Analytic Model of Enterprise Information and Metrics

Embedded best practice calculations, metrics, and KPIs

Easy for business people to access, analyze, and use the information

2

Delivers Personalized Performance Dashboards by role

Pre-built dashboards, reports, and alerts by business function and role

Extensible by customers to meet their specific and unique needs

1

1 2

3

3

Oracles Health Sciences AnalyticsAnalytics to support the entire Health Sciences value chain


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Clinical Development Analytics (CDA)Insight into Clinical Trial Data to Improve Performance

Clinical SiteProvides Site Investigators and Study Coordinators insight into their specific Sitesenrollment performance, Patient Status tracking, and Financials

Clinical OperationsProvides Clinical Project Managers and CRAs the ability to analyze and gain insightinto Study Enrollment performance, Patient Status tracking, Visit and Trip Report

monitoring, Data Completeness & Cleanliness, and Financial performance acrossmultiple Sites and Regions, and by Study

Clinical ExecutiveProvides Finance and Executive Management insight and analysis of a studysbudgetary performance through the tracking of planned, forecast and actualpayments over time.

Clinical Data Management

Provides Clinical Data Manager insight into the completeness and cleanliness ofclinical data, whether paper or EDC, to ensure early database lock


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Facility

Organization

Department

Disease

Outcomes

Procedure

Multi-DimensionalData Warehousing

HealthcareTransaction

Base

HealthcareTransaction

Base

Flexible Analyticsand Data Mining

View aggregated,normalized informationacross configurable

dimensions

Easily browse and drill intodetails via Star Schema

Restrict access to all or

portions of opt out patienthealth data to supportcompliance requirements(e.g., HIPAA)

Enterprise Healthcare Analytics (EHA)Insight gained from Clinical, Operational and Financial Data

to Improve Performance


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Oracle Health Sciences Reference Architecture

Applications

SOA Services

Storage

System and Application Services

Interfa

ce

s


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Applications

SOA Services

Storage


Interfa

ce

s

Applications

SOA Services

Storage


Inte

rfaces

AnalyticsComposite

ApplicationsDomain

Applications SO

A

Ada

pte

rs

ETL

Le

gac

y

Ada

pte

rs

Standardization /Normalization

Translation

Transformation Orchestration

RoutingBusiness Process

Management

Complex EventProcessing

System Services

Security

Application Services

Identity & Security

Master Data Management

Enterprise Master Person Index

Record Locator

Consent Management

De-Identification

Terminology

Auditing / Logging

Life SciencesHealthcareTranslationalMedicine and

Research

Transactional Repositories Integrated Data Repositories

Enterprise Data Warehouse

Oracle Health Sciences Reference Architecture


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Agenda



Oracles Health Sciences Industry Strategy Next Generation Product Demonstration


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Next GenerationADAPTABILITYNative service-oriented architecture and open standardssupport customization, rapid change and interoperability

Next Generation PRODUCTIVITYEmbedded intelligence, rich user experience, and instantcollaboration to improve decision making and efficiency

Next Generation MANAGEABILITY

Reduced work for IT administration through improved usersetup, flexible upgrades, and centralized security

Transforming Health SciencesImproved Value from Oracles Technology and Applications


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Oracles Clinical Development and Safety

StrategyThree Horizons

Current ApplicationsCurrent Applications

PARTIALLY INTEGRATED APPSPARTIALLY INTEGRATED APPS

FEATURE SETFEATURE SET

FOR ISOLATED BUSINESSFOR ISOLATED BUSINESS

PROCESSESPROCESSES

INTEGRATED, FLEXIBLE,INTEGRATED, FLEXIBLE,

COLLABORATIVECOLLABORATIVE

BUSINESS PROCESSBUSINESS PROCESS

(v1 - Oracle Protocol Manager)(v1 - Oracle Protocol Manager)

Health Sciences SuiteHealth Sciences Suite

NEXT GEN FULLY INTEGRATEDNEXT GEN FULLY INTEGRATEDAPPSAPPS

INITIAL FOCUS: ANALYTICSINITIAL FOCUS: ANALYTICS

ADDRESS EXISTINGADDRESS EXISTING

CUSTOMERS & ATTRACTCUSTOMERS & ATTRACT

NEW CUSTOMERSNEW CUSTOMERS

Integration & AnalyticsIntegration & Analytics

BUSINESS PROCESSBUSINESS PROCESS

INTEGRATIONINTEGRATION

INSIGHT & ANALYTICSINSIGHT & ANALYTICS

Va

lue

Time

APPLICATION INTEGRATIONAPPLICATION INTEGRATION

ARCHTECTURE, ANALYTICSARCHTECTURE, ANALYTICS


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Oracles Health Sciences SuiteDeveloping an integrated, open, standards-based global suite

for Health Sciences


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Oracles Health Sciences SuiteOracle Protocol Manager (Collaborative Development w/Industry)

Presented byEd Dougherty

Oracle HSGBUSales Consultant


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Oracle Health SciencesA Comprehensive Software Portfolio based on Open Standards

Provides the capabilities to enable healthsciences companies to address current andfuture challenges and opportunities

Delivers an application portfolio supportingend-to-end processes, based on openstandards and interoperable with otherindustry solutions

Promotes the continued focuseddevelopment and delivery of innovative,industry-leading software solutions

Enables collaboration across functions andorganizations for better decision making

Reduces total cost of ownership

Backed by world class service and support

general session oracles commitment to the healths_s311958_trans

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