GENEPLANET

The value proposition of genetic testing as an insurance offering

Present in more than

30 COUNTRIES worldwide.

More than

10 YEARSon the market.

ABOUT GENEPLANET

GenePlanet and its brands have been recognised and awarded by reputable institutions.

AWARDS

More than

20 NATIONALITIES,over 50 employees.

MARKET PRESENCE

MEDICAL CENTERS

LABORATORIES

DISTRIBUTORS

INSURANCE

FITNESS AND WELLNESS

WHAT IS GENETICS?Genetics is the study of inheritance, the function and the behavior of genes.Our genetic predispositions effect us our whole life and influence us on a daily basis.

NUTRITION

HEALTH

SPORTS

NUTRIFIT

NUTRIPLAN

NUTRISKIN

Personal guide to nutrition, sport, rejuvenation and lifestyle based on your DNA.

A unique personalised cookbook with diet plans and recipes.

Your personal guide to skin health, vitality and rejuvenation in tune with your genes.

PRODUCT PORTFOLIO

PREVENTIVE DNA TESTS

NUTRITIONAL COUNSELLING MEDICAL GENETIC COUNSELLING

GENETIC SCREENING TEST

We care for you!

CANCER SCREEN

CARRIER SCREENAccurate test for more than 600 genetic disorders for future parents.

GENEPLANET NIPTSafe non-invasive prenatal test for chromosomal aneuploidies.

Genetic test for hereditary cancer risk assessment.

NEWBORN SCREENChild-friendly test for 87 genetic disorders & 32 medications.

DIRECT RESULTS FOR INSURANCE COMPANYBy incorporating our personalized preventive products into life and health insurance products, we help bringing the insurance company and its clients closer together.

SALES TRIGGER & PROFITABILITY

MARKETDIFFERENTIATOR

RETENTION TOOL

CLIENT SATISFACTION

COOPERATION CASES

INTEGRAL PART OF INSURANCE

POLICY

BANCASSURANCE PRODUCT

INTEGRATION

RIDER PACKAGE FOR NEW AND

EXISTING CLIENTS

CORPORATE PACKAGES

GenePlanet preventive analyses are used to attract

new clients.

Awarding clients with GenePlanet services for

choosing higher premiums.

Services offered as a rider package to offer up-sell to existing and new clients.

Services used as a unique sales trigger and differentiator for bigger

accounts.

CANCER SCREEN

NUTRIFIT

5 4 3 2 1

CLIENT SATISFACTION

94,5% OF CLIENTS (HIGHLY) SATISFIED

CLIENT SATISFACTION

SCORES4,62 SATISFACTION RATE (5 max)

71,2 % LIFESTYLE CHANGES

52 NPS (NET PROMOTER SCORE)

95% EXCELLENT ADDITION

THE POWER OF PREVENTION

Food is one of the environmental factors with most influence on our body and at the same time the factor we most easily influence.

IF YOU CAN MEASURE IT, YOU CAN PREVENT IT!

75%OF RECURRENT CVD

EVENTS MAY BE PREVENTED!

NUMBER1CARDIOVASCULAR DISEASES ARE

CAUSE OF ALL DEATHS

STUDY CASE: High polygenic risk score for heart disease motivates patients to make lifestyle changes

36%WITH RISK FOR CVD GREATER THAN 10%

WITH HELP OF WEB-BASED INTERACTIVE TOOL

study with 7,350 randomly

selected middle-aged patients

Study: GeneRisk | Institute for Molecular Medicine Finland, University of Helsinki, October 2018

LIFESTYLE CHANGES

STOPPED SMOKING

LOST WEIGHT

Communicating integrated genomic and traditional risk information for complex chronic diseases through an interactive tool can help motivate individuals to make lifestyle changes.

89% said their personal risk information

inspired them to make changes to their lifestyle.

90% said they had received information that was useful and easy to understand,

22% found the results to be unexpected,

29% said the results were of concern to them.

Of the 5,000 or so who responded to the questionnaire:

Study: GeneRisk | Institute for Molecular Medicine Finland, University of Helsinki, October 2018

STUDY CASE: High polygenic risk score for heart disease motivates patients to make lifestyle changes

5 %OF THE MOST COMMON

CANCER CAN BE PREVENTED!

THE POWER OF PREVENTION

2ndCANCER

IS THE

NEARLY

MOST COMMON CAUSE

OF DEATH IN THE US

DON’T SMOKE

EAT WELL

EARLY DETECTION

PROTECT YOUR SKIN

STAY LEAN MOVE MORE

HEALTH INTELLIGENCE

EXISTINGHEALTH

CARE

PERSONALISED PREVENTION

“ONE SIZE FITS ALL” approach does not work!

HEALTH INTELLIGENCEHI! will integrate biological data (genetic and

blood tests) with information from smart

devices, wearables and sport tracking services.

Engagement system will help individuals stay

focused, motivated and successful.

By setting personal goals and challenges, the

user will be able to monitor their progress in

specific areas such as nutrition & diet, training

& sports, skincare and mental well-being to

facilitate long-term behavioural changes that lead to better overall health.

OVERVIEWPersonalised health dashboard gives insight into (current) health status, tracks lifestyle, monitors progress and guides users to better health and well-being.

INPUT OUTPUT EASY TO FOLLOW RECOMMENDATIONS

PERSONAL GOALS

HI user selects one or more of suggested goals, challenges…

MONITORING

RESULTS & DNA STORAGE

BLOOD TEST RESULTS & TRENDS

PERSONAL INFOPERSONAL PROFILE

REWARD/MOTIVATION SYSTEM

3RD PARTY INTEGRATION smart scales, wearables, apps: MyFitnesPal, Runkeeper, Strava, Health app…

REGULAR BLOOD TESTS LIVE COACH

for higher engagement and user retention

Available on:

height, weight, age, heart rate, blood pressure..)

DNA TEST

HI!

NUTRITION & DIET

SKIN & BEAUTY

MENTAL WELLBEING

TRAINING & EXERCISE

HEALTH

LONG-TERM BEHAVIOURAL CHANGE

HI! tracks your lifestyle, monitors your progress & guides you to adapt your lifestyle for better health & wellbeing.

HI! SMART WAY TO REACH GOALS

GENETIC TEST

Personalised action plans based on individuals’ objective needs.

PERSONALISED ACTION PLAN

BLOOD TEST

FEMALE | 35 YEARS | 165 CM | BMI 30 FEMALE | 35 YEARS | 165 CM | BMI 30

Fast omega3 metabolism (unfavourable variant)Endurance training: additional benefit

Rich in omega3 fatty acidDaily calorie intake: 1753 kcal

Limited saturated fats intakeDaily calorie intake: 1865 kcal

Emphasises on endurance exercisesWeight loss training plan with focus on explosive exercises

Elevated triglycerides (4.2 mmol/L) Elevated triglycerides (5.3 mmol/L)

Slow omega3 metabolism (favourable variant)Strength training: normal benefit

SAME GOAL: LOSE WEIGHT & DECREASE BLOOD TRIGLYCERIDES LEVEL; DIFFERENT ACTION PLAN

WEIGHT LOSS & DECREASED BLOOD TRIGLYCERIDES LEVEL!

0,08%

0,03%

0,006%

ANALYSIS % OF DNATEST PRICE

PHARMACOGENETICS

NUTRIGENOMICS

WGS

ONCOLOGY

CARRIER SCREENING $400

0,2% $800

100%

WHOLE GENOME SEQUENCING

$500

$400

GENOMIC DATA - COMPARISON

WHOLE GENOME PROJECTS1: England 100K | Australia 100K | Estonia 100K | France 500K | USA 1M | China 1M

UK Plans to Sequence 5M Genomes in Next Five Years geneomeweb, Oct 3rd 2018

HEALTH INTELLIGENCE Say HI! to your life!

Basic Copyright Notice & Disclaimer

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This presentation is for information purposes only and contains non-binding indications. Any opinions or views expressed are of the author and do not necessarily represent those of Swiss Re. Swiss Re makes no warranties or representations as to the accuracy, comprehensiveness, timeliness or suitability of this presentation for a particular purpose. Anyone shall at its own risk interpret and employ this presentation without relying on it in isolation. In no event will Swiss Re be liable for any loss or damages of any kind, including any direct, indirect or consequential damages, arising out of or in connection with the use of this presentation.