GENDER STEREOTYPES IN

THE MEDIA♂ ♀

WHAT IS A STEREOTYPE?

Stereotype: “a simplified and standardized conception or image invested with special meaning and held in common by members of a group”

Gender stereotypes are used to represent gender, status, and social identity.

WHERE IS GENDER STEREOTYPING TYPICALLY SEEN? • Magazines, newspapers, any form of public media literature

• Toys, books, clothing, accessories, aimed at children

• Books, clothing, accessories aimed at teens

• Films

• Music

• Video Games

SO HOW ARE THEY PORTRAYED IN THE MEDIA?

CHILDREN

WHAT ABOUT TEENAGERS?

WHY VIDEO GAMES?

Why are video games a big target?

AND WHY TEENS!?

Because the video game industry is one of the top grossing, making

more money than music and film.

And why teens? Because adolescents are mostly the target audience and the consumers of video games.

It is a mixed medium, advertised on buses, billboards, TV ads, it has imagery, symbols, involves

literature, spoken words, and body language.

STRONG WOMEN REPRESENTATIONS

SUMMING THINGS UP

BIBLIOGRAPHY Ayala, E. (2014, June 3). Damsels In Distress: Female Representation in Video Games. Retrieved March 3, 2015, from

http://www.hastac.org/blogs/ezobel/2014/03/06/damsels-distress-female-representation-video-games

http://

www.academia.edu/1865189/The_Effects_of_the_Sexualization_of_Female_Video_Game_Characters_on_Gender_Stereotyping_and_Female_Self-Concept

https://www.msu.edu/~pengwei/Mou&Peng_gender%20and%20racial%20stereotype.pdf

MommyNoir. (2014, July 23). His and Hers: How Gender Stereotyping is Harmful to Your Children. Retrieved March 3, 2015,

from http://mommynoire.com/10469/gender-stereotyping-is-harmful-to-your-children/

Lantagne, A. (2014, May 15). Gender Roles in Media. Retrieved March 3, 2015, from http://www.huffingtonpost.com/allison-

lantagne/gender-roles-media_b_5326199.html

http://www.cliffsnotes.com/sciences/sociology/sex-and-gender/gender-stereotypes

Croix, T. (2012, January 18). Top 10 Androgynous Characters. Retrieved March 3, 2015, from

https://gotgame.com/2012/01/18/top-10-androgynous-characters/

http://mediasavvygirls.com/tag/origins-of-gender-stereotypes/#sthash.UCKUv3in.dpbs

http://thegirlsproject.webs.com/stereotypes.htm

http://www.gamesradar.com/12-most-inspirational-female-characters-games/

Excuse me princess - gender in video game culture: Stirling Little at TEDxUNC [Motion picture]. (2013). TEDx. https://

www.youtube.com/watch?v=hPYcASQL_IA