Gender Stereotypes in Gender Stereotypes in AdvertisementsAdvertisements

Ms. StewartMs. Stewart

English 12English 12

TaskTask On your loose-leaf make a chart similar to On your loose-leaf make a chart similar to

the one shown below; for each ad choose the one shown below; for each ad choose adjectives, descriptors or adjectives, descriptors or emotions/feelings that portray each emotions/feelings that portray each gender represented.gender represented.

MaleMale FemaleFemale

Satire of Media Gender Satire of Media Gender StereotypesStereotypes

Satire of Media Gender Satire of Media Gender StereotypesStereotypes

FCUK Commercial “The Woman” IFCUK Commercial “The Woman” I

FCUK Commercial “The Woman” IIFCUK Commercial “The Woman” II

FCUK Commercial “The Man” IFCUK Commercial “The Man” I

FCUK Commercial “The Man” IIFCUK Commercial “The Man” II

AssignmentAssignment Using your completed chart and the satirical Using your completed chart and the satirical

examples shown, answer the questions below:examples shown, answer the questions below:1)1) Imagine you are explaining men and women to Imagine you are explaining men and women to

an alien visiting our planet. Describe men and an alien visiting our planet. Describe men and women, using only the information you have women, using only the information you have written in your chart.written in your chart.

2)2) From the descriptions you have created to From the descriptions you have created to describe males and females to the alien, is this describe males and females to the alien, is this accurate in everyday society? Why or why not?accurate in everyday society? Why or why not?

3)3) FCUK has decided to take a satirical spin on FCUK has decided to take a satirical spin on gender stereotypes in the media. Do you gender stereotypes in the media. Do you believe their print/commercial advertising believe their print/commercial advertising campaign to be effective? Why or why not?campaign to be effective? Why or why not?

HAND IN COMPLETED CHART AND QUESTIONS AT HAND IN COMPLETED CHART AND QUESTIONS AT

THE END OF CLASSTHE END OF CLASS