gen y- what it takes to recruit gen y talent
DESCRIPTION
Louis Genest produced a concise guide to Gen Y recruitment.TRANSCRIPT
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What you should do different when sourcing for
2014
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Generation Y account for 32% of all hires in Singapore.
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Gen Y is the most active Generation on social media. 83% of Gen Y uses social media.
BUT
81% of Gen Y use LinkedIn less than once a month.
So
Where are they spending their time online?
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Gen Y – Social Media Membership
On average generation Y is active on 2.5 social media platforms.
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Gen-Y is on mobile. Your career site should be adapted for mobile applicants.
86% of job seekers who have a smartphone say that they use it to search for jobs.
45% say they have applied for a job using
mobile.
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THE BADYou’re losing candidates if it’s too hard for them to apply through mobile.
85% of adults think a company’s mobile site should be as good as their desktop website.
Non Responsive Mobile Application
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Maachu Mobile Application
THE GOODMobile friendly career sites get 46% more applicants from mobile than career sites that aren't mobile friendly.
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How do you make Gen-Y want to work for you?
If you want great talent to come in through the door, you need to make them want to work for your firm before they apply.
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Don’t overlook employer branding!
• 74% of job seekers use companies’ career websites as their most important source of information online.
• 67% of Job seekers said they’d accept a lower salary if the company had exceptionally positive reviews online.
• Employer Brand ROI expectations for employers include an increase in applicant quality by 89%!
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Example
Tech marketing firm ePrize offered a full time job to a former intern over Instagram.
The offer went viral! They have since received a significant increase in applications for full-time and intern positions.
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Have a social media account to broadcast your jobs.
Starbucks has recently created an Instagram account to engage with potential candidates.
Engagement
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3 Gen Y Sourcing Takeaways
1. Engage your audience on social media.
2. LinkedIn might not be enough.
3. Having a mobile friendly career site is the way forward.
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Louis Genest
Sales
+65 6637 9074
For questions, feedback or insights don’t hesitate to contact us.