Connecting With Gen Y:Communication Strategies for the Coming Generations

Sam DavidsonPresident, CoolPeopleCare.org

Generation YMillennialsBorn after 198076 millionCollaboratorsAccessWork/Life BalanceEngagement

From

Gen Y

to

GenWhy?

Gen Why?

It’s about the future of your fundraising.

In its first year, Causes raised $2.5 million on Facebook and MySpace.

Generation Y currently controls

more than $211 billion in spending

power.

Gen Why?

It’s about the future of your clients.

According to the Corporation for National

and Community Service, the growth rate

of college student volunteers

(approximately 20%) is more than double the

growth rate of all adult volunteers (9%).

In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult

population of 28.8 percent.

The future of your organization depends upon it.Gen Why?

It’s about the future of your workplace.

According to Deloitte and Touche, over 1/3 of our work force will need to be replaced in the next 20 years.

According to the Bridgespan Group, nearly 640,000 new senior managers will be needed in the nonprofit sector in the next 10 years.

From

GenWhy

to

Gen

Why

Not?

Companies Started During a Downturn

“…a weak economy is not the time to cut back on communicating with your existing and potential

customers.”– Dr. Jeff Cornwall, Director of the Center for Entrepreneurship, Belmont University

Start the conversationMake the commitmentFind the champion